With the arrival of graduation season, the youth consumer market is showing a distinct trend towards "new" trends. The sales of digital products such as tripods/gimbals, sports cameras, digital cameras, drones, as well as outdoor equipment, outdoor benches, outdoor tables, outdoor storage cabinets, etc., have all increased significantly. The search volume for DIY cultural and creative products and photo clothing has also increased significantly. These new features reflect the new needs of the youth group and are highly consistent with the rapid development trend of new consumption. The shift towards "new" consumption during graduation season is the result of multiple factors working together. From the perspective of policy supply, relevant departments have implemented purchase subsidies for three types of digital products: mobile phones, tablets, and smart watches (bracelets). Financial institutions have actively participated in merchant promotion activities and a series of measures have been implemented, effectively reducing the consumption costs of young people. From the perspective of consumer psychology, the youth group values both "cost-effectiveness" and "quality price ratio", as well as "appearance price ratio" and "heart price ratio". They pay particular attention to emotional needs such as ritual, experience, and identification in the consumption process, and prefer products and services that combine practical value and emotional significance, such as digital products, group outings, and private customization. From the perspective of technological empowerment, efficient e-commerce shopping channels, precise AI personalized recommendations, and convenient AR virtual try on and makeup testing provide a wider range of choices for graduation season consumption. Moving towards "new" consumption during graduation season can help unleash the potential for consumption growth and bring more new opportunities to the market. On the premise of guiding graduates to develop reasonable consumption plans and cultivating rational, healthy, and sustainable consumption concepts, they should actively adapt to and promote this new trend, continuously creating a new consumption ecology for the graduation season that matches supply and demand, enriches scenarios, and upgrades experiences. Increase high-quality supply. Develop more products and services that fully tap into the emotional value of young people's willingness to pay for their emotions and interests, allowing them to gain more emotional resonance and psychological satisfaction through consumption. Further excavate the excellent traditional Chinese culture, and introduce more cultural IP derivatives with both China-Chic aesthetic temperament and modern aesthetic elements through digital deconstruction and fashionable translation. Scientifically analyze the travel preferences of young people and encourage scenic spots to introduce policies that offer discounts based on admission tickets and graduation certificates. Encourage the market to timely understand the consumption trends of young people, accurately target segmented markets and target customers, enhance user stickiness, and transform the consumption heat of graduation season into long-term brand influence. Strengthen innovation in business formats. On the basis of traditional catering and retail industries, we encourage the creation of new consumer venues such as themed hotels, specialty cafes, cultural and creative bookstores, creative markets, and "guzi" stores, providing more new places for graduation season consumption. In response to the deep binding between young people's consumption willingness and social behavior, we will promote better integration of online community interaction and offline experience scenarios, so that young people can gain more participation and sense of belonging in consumption. Improve the consumption environment. Establish a sound cross departmental collaborative supervision mechanism, optimize the workflow of rapid response to consumer rights protection and complaint information disclosure, and effectively safeguard the consumer rights of young people. Strengthen industry self-discipline, consolidate platform responsibilities, increase the review of content creation such as "exploring stores," "sharing," and "planting grass," and make graduation season consumption more transparent and quality guaranteed. Intensify efforts in data security protection, effectively address chaos such as information leakage, algorithm discrimination, and big data "killing", and enable young people to enjoy innovative experiences such as personalized recommendations and virtual real integration in a safe and orderly digital consumption environment. (New Society)