Singer 2025: Finding the way to break through the "comprehensive N generation"
2025-07-30
As a veteran music variety show that has been deeply rooted for over a decade, "Singer 2025" has found a new balance between innovation and inheritance. This year's program continues last year's live streaming format while building a global music dialogue field through cross regional, cross generational, and cross-cultural connections. With the concept of openness and sharing, it gathers the backbone of the Chinese music industry, international music masters, and new generation music talents, showcasing the fusion charm of different music styles. The lineup of singers in this season's program highlights youthfulness, and for the first time, post-2000 singers have been included in the core lineup. This program production strategy not only fits the current market situation where Generation Z accounts for 67% of global streaming consumption, but also successfully creates a growth stage for young musicians by highlighting the differentiated expression of new generation singers, effectively alleviating the "gap anxiety" in the Chinese music industry. The songs performed by singers either adopt classic adaptation modes or adopt avant-garde experimental ideas to build communication spaces for audiences of different age groups. When new generation singers perform songs, incorporating elements of genres such as rock, electronics, and musicals into the arrangement makes it easier to ferment and spread on short video platforms; And the performance of works such as "Drinking" and "The Long Road is Long for Me to Explore" by middle-aged singers also achieves the integration of tradition and trend. The competition of singers from different generations on the same stage not only continues the professionalism of the program, but also highlights the inheritance and innovation of music variety shows. This season's program has also achieved significant breakthroughs in technological innovation, creating a new immersive audio-visual experience. Mango TV has opened up 4K ultra high definition live streaming for the first time, focusing on four dimensions: "watching with everyone", "guiding with everyone", "predicting with everyone", and "watching with everyone". Through multiple channels such as social media and live streaming platforms, the interactive mode has been iteratively upgraded. The live broadcast adopts the form of "horizontal and vertical machine position integration, large and small screen interconnection, and online and on-site interaction", with 500 public hearings on site transformed into "virtual seats" and presented in the online App live broadcast room. Online users can enter the "cloud entry" mode to understand the real-time emotions and voting dynamics of the on-site hearing panel. It is worth mentioning that the program has pioneered the "AI emotion recognition" mode, relying on advanced AI visual analysis technology to capture the emotional fluctuations of the on-site hearing group in real time, accurately identifying seven emotional moments such as applause, standing up, and tears, and projecting them in real time to the online virtual hearing seats. Once the emotional resonance of the live audience reaches its peak, the online emotional resonance effect is immediately triggered. There are also interactive modes such as member prediction, which transform the audience from passive recipients to participating decision-makers. These methods make online audiences feel as if they are in the scene, truly experiencing the emotional resonance of the "scene", witnessing the power of music to strike people's hearts, and greatly enhancing the audience's sense of participation. In addition, foreign singers make up 40% of the starting lineup. The program is no longer limited to a single dimension of "singer competition", but emphasizes the cultural values behind music and builds a platform for cross-cultural dialogue. For example, when an American singer sang "As You Wish" in Chinese, the audience praised him as "very sincere"; Japanese singers sang the theme song of the classic Japanese drama "Long Vacation" and analyzed the uniqueness of Eastern music in melody and vocabulary during interviews, which also resonated emotionally with fans of the drama. In addition to foreign singers, there are also many international friends in the Mango TV international app and cloud based international hearing panel, which enables two-way interaction between Chinese and foreign music enthusiasts and makes excellent Chinese singers loved by foreign audiences. Singer 2025 achieves a transformation from a simple singing competition to a stage showcasing the music ecosystem through multidimensional exploration of music innovation, intergenerational dialogue, and cultural exchange. This innovative practice of balancing tradition and innovation, professionalism and the public, technology and art not only gives programs lasting vitality, but also provides fresh samples for the sustainable development of variety shows. (New Society)
Edit:ZhiWei Responsible editor:WangHai
Source:culture.gmw.cn
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