Think Tank

Sports takeaway still needs to improve its internal strength

2025-07-31   

Just one click to place an order, "sports takeaway" can also be delivered to your doorstep. Recently, home sports training services have quietly become popular in the parent circle. Search for "door-to-door sports" on social media platforms, and there are numerous institutions and coaches that provide services such as children's physical fitness training and high school entrance examination sports coaching. The reason why 'sports takeaway' sounds fresh is that the market has undergone changes. With the rise of the national fitness craze and the country's emphasis on physical education, parents are more willing to invest in their children's health, and "sports takeaway" has emerged. You can decide the time and location, and I'll prepare the equipment plan. "It's currently summer vacation, and coaches come to teach, so parents don't need to pick them up and drop them off, saving a lot of time. This alone is very attractive. In addition, the scheduling of "sports takeaway" is flexible, and the teaching of "private customization" is more targeted. Although there is less collective atmosphere, at least the body can move, which can be a supplement to traditional physical education classes. However, from the current perspective, the problem is also obvious. Firstly, there is the issue of qualifications. Due to information asymmetry, the coaches who provide on-site teaching are not professional, making it difficult for parents to distinguish and ensuring service quality; Secondly, there is a safety issue. In terms of venue selection and training methods, "sports takeaway" may have arbitrariness, and if sports injuries occur, it is difficult to determine responsibility; Furthermore, there are gaps in its regulatory rules, a lack of unified service standards, and few people specifically sign written agreements. Once disputes arise, it is inevitable to argue with each other. In fact, this is also a common problem among many "door-to-door economies". In recent years, the concept of "door-to-door economy" has been on the rise, from door-to-door cooking, to door-to-door storage, to door-to-door bathing for the elderly, with a trend of "meeting all kinds of needs". With the acceleration of the pace of life, "spending money to buy convenience" may sound beautiful, but whether it is truly "fragrant" or not, people have their own feelings. Compared to traditional service models, "door-to-door" has a flexible and convenient aspect, but it is also a source of many risks, such as food safety, financial damage, and privacy breaches of home addresses. Especially for personalized and gig services, due to the lack of constraints from intermediary platforms, there are higher transaction costs. Not to mention, 'coming to the door' means entering a private space. Will someone 'sell dog meat under the guise of a sheep's head' and indirectly provide 'edge cleaning' services? It is worth being vigilant. As a new thing, it is inevitable that there will be mixed ups and downs in the early stages. Imagine that traditional home service is also home service, which has become relatively mature after years of development and increasingly refined, and many young people choose to join. However, to this day, people still occasionally exclaim, "Why is it so difficult to find a reliable aunt?" In this regard, for the "door-to-door economy" represented by "sports food delivery", we cannot simply deny the existence of risks. We need to have more tolerance, prudence, patience, strengthen regulatory guidance, clarify law enforcement boundaries, and smooth mechanisms for safeguarding rights. Taking "sports delivery" as an example, have the qualifications of coaches been reviewed? Has the equipment been certified for compliance? These question marks need to be straightened through practice. Ultimately, whether an industry can achieve stability and long-term success depends on building internal strength. Just as ordering takeout was once a new phenomenon, it has been proven that in the trend of consumption upgrading, the "door-to-door economy" has its practical needs and potential for expanding employment space. Only by strengthening industry self-discipline and striving to improve our own services can we truly win trust and provide a "door" for the "door-to-door economy" to move forward. (New Society)

Edit:Luo yu Responsible editor:Zhou shu

Source:Southern Daily

Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com

Recommended Reading Change it

Links