Administrative penalties are not the goal, regulating development is fundamental. In recent years, the Market Supervision Bureau of Changping District, Beijing has actively transformed its law enforcement concept, integrating "service-oriented law enforcement" into daily supervision. With flexible law enforcement, precise services, and institutional innovation as the focus, it has significantly improved the efficiency of assisting enterprises and optimized the regional business environment. To make "service-oriented law enforcement" stand firm and operate steadily, rigorous standards are the cornerstone. The Changping District Market Supervision Bureau has established two systems, consultation and joint review, based on the actual law enforcement, for major and difficult cases to ensure that each case is handled in a legal and compliant manner throughout the entire process of filing approval, investigation and evidence collection, punishment notification, and punishment decision. Since the implementation of the consultation and review system by the Changping District Market Supervision Bureau, a total of 59 case review meetings have been organized, 21 meetings have been held, and 434 cases of reduced punishment have been reviewed. The exploration and innovation of this market regulatory model have brought tangible results. In the past two years, the number of food related complaints and reports in Changping District has continued to decline. Data shows that from January to July 2024, the number of food related complaints and reports in the circulation sector decreased by about 50% year-on-year; The number of complaints and reports related to tags decreased from 1024 from January to July 2023 to 89 from January to July 2024. Wang Hui, the head of the Food Production Department of Changping District Market Supervision Bureau, said, "Through flexible law enforcement and precise services, enterprises do not have such a heavy burden when facing investigations, and they will be more proactive in admitting and correcting mistakes." The quality manager of a food enterprise admitted, "When the market supervision department first introduced the investigation, we were very nervous. Later, we realized that their focus was on helping us find problems, and gradually dispelled our resistance. Now we have also shifted from 'avoiding supervision' to 'actively taking the lead'. We not only strengthen internal supervision within the enterprise, but also establish a good communication mechanism with the market supervision department, and receive timely guidance and assistance." Through innovative supervision models, the law enforcement in Changping District's market supervision field has shifted from 'management oriented' to 'service-oriented'. The sentence is:. For example, by conducting cloud based inspections, interference with enterprises can be significantly reduced. Online full process monitoring will be implemented for 2689 catering units in the entire district, and 12433 enterprises in the district will be included in the "no disturbance" enterprise list; Focus on key areas for targeted correction and rectification, strengthen the sorting and analysis of high-frequency complaints, reports, and illegal and irregular behaviors, and form a compliance guidance checklist. In order to improve service efficiency, the Changping District Market Supervision Bureau "goes out with policies and invites enterprises in", actively entering enterprises to provide legal services while inviting them in for "pulse diagnosis". Through the establishment of platforms by social organizations such as business associations to solicit enterprise demands, the daily communication path between government and enterprises has been opened up, and the effectiveness of enterprise services has been improved. Xie Hong, Deputy Director of Changping District Market Supervision Bureau, believes that implementing the service-oriented law enforcement concept is primarily to make law enforcement departments and the whole society aware that the purpose of administrative penalties is not to punish a certain amount of money, but to serve as a warning for the future development of enterprises and industries, achieving the effect of "regulating an industry and purifying a field through one case". For many years, the Changping District Market Supervision Bureau has continuously explored and innovated, integrating "service-oriented law enforcement" into daily supervision. Since 2024, the cumulative number of exempted business entities has exceeded 70000, with a total exempted amount of 25.72 million yuan. 'Service oriented law enforcement' places higher demands on the work ability of grassroots law enforcement personnel, which prompts us to continuously strengthen professional training and social supervision of our team. ”Xie Hong said, "Law enforcement and services should also keep up with the times and continuously deepen the concept of supervision for the people