Since the beginning of this year, Macau has focused on promoting the cross-border integration of "tourism+" and has joined forces with culture, exhibitions, and major events to help the Macau economy accelerate. The Statistics and Census Bureau of the Special Administrative Region Government recently released data showing that the preliminary value of the gross domestic product for the second quarter of 2025 was MOP 100.38 billion, a year-on-year real growth of 5.1%; In the first half of this year, the preliminary value of Macau's gross domestic product was MOP 2001.4 billion, a year-on-year increase of 1.8% in real terms. Liu Benli, President of the Macao Economic Association, believes that benefiting from a series of measures to attract tourists, the mainland has increased the number of "individual travel" cities to Hong Kong and Macao, the "one week travel" policy in Zhuhai, and the "one visa multiple travel" policy in Hengqin, which have shown significant effects. The increase in tourists in the second quarter has driven a significant rebound in service exports. In addition, local private consumption continues to remain stable, and the momentum of Macau's economic recovery has been strengthened. Behind the rising economic data is a thriving flow of people. The previously released cultural and tourism performance report of Macau in the first half of the year was impressive: over 19 million inbound tourists, an increase of 14.9% year-on-year; The average occupancy rate of hotel rooms increased by 5.1 percentage points year-on-year to 89.1%; On July 8th, the cumulative number of inbound tourists exceeded 20 million, 26 days earlier than last year... Relevant scholars believe that in the first half of the year, the tourism industry in Macau has both increased in quantity and improved in quality, laying a good foundation for the whole year. Jiangsu university student Xu Yuli took advantage of the summer vacation to have a "Bay Area Tour" with her family. After visiting Hong Kong and Guangzhou, she arrived at the last stop, Macau. She said that this was her first time in Macau, where she experienced the cultural charm of the fusion of Chinese and Western cultures on the peninsula, felt modernity and prosperity in Taipa, and also tasted the specialty snack pork chop bun. The continuous flow of Chinese and foreign tourists can not be separated from the golden World Heritage card of the Historic Center of Macao, but also benefits from the continuous expansion of Macao's cultural and tourism connotation of "tourism+cultural events". From the beginning of the year to the middle of the year, the Lunar New Year float show, the International Colorful Parade, the International Tourism (Industry) Expo, the anniversary celebration of the Grand Prix Museum, and the International Food Capital Carnival are constantly surprising. Coupled with a series of art festivals, concerts, and talk shows, the program list of Macau's major events continues to innovate. Li Xi, Executive Vice Dean of the School of International Tourism and Management at City University of Macau, believes that Macau's "Tourism+" strategy is increasingly effective, especially in the two directions of "Tourism+Culture and Sports" and "Tourism+Exhibition", which have formed a systematic and multi-dimensional industrial linkage and played a significant driving role in tourism development. These events not only increase the willingness of tourists to come to Australia again and visit in depth, but also drive consumption in various aspects such as hotels, transportation, and commercial districts. 'Tourism+' is an effective path for the integrated development of culture and tourism in Macau, and there is still great potential in the future. ”He said. On August 1st, various celebration activities were held in multiple parts of Macau to welcome the 100 day countdown to the opening of the 15th National Games. As the National Games approach, Macau residents are eagerly anticipating the arrival of another major event. Associate Professor Liu Ming from the School of Business Administration at the University of Macau stated that looking ahead to the second half of the year, the "National Day" Golden Week, as well as major events such as the National Games and the Grand Prix, will continue to drive strong tourism development. Macao, backed by the Greater Bay Area and radiating to the international community, is expected to maintain a good start and has strong momentum for moderate and diversified economic development