In recent years, medical science popularization has become a popular field on short video platforms, and more and more doctors are spreading health science knowledge through live streaming and short videos. But there are also people who take advantage of the public's demand for health education, mislead the public with false medical education information, spread health rumors, and even make huge profits. In order to provide a clear space for health science popularization, the Secretariat of the Cyberspace Administration of China, the General Office of the National Health Commission, the General Office of the State Administration for Market Regulation, and the Comprehensive Department of the State Administration of Traditional Chinese Medicine jointly issued the "Notice on Standardizing the Medical Science Popularization Behavior of 'Self Media'" (hereinafter referred to as the "Notice"), which clarifies that the purpose of medical science popularization behavior is to improve the public's medical and health science literacy, and proposes 8 specific requirements including classification verification and certification of account qualifications, and strictly prohibiting unqualified accounts from producing and publishing professional medical science popularization content. Non professional communication brings clinical risks. We have encountered cases where patients stopped taking medication without authorization due to believing in rumors that a certain traditional Chinese medicine can replace insulin, resulting in ketoacidosis coma. ”Li Nan, the director of Handan People's Hospital in Hebei Province, stated that the dissemination of medical science knowledge by personnel without professional qualifications is bringing clinical risks. The detailed control of medical knowledge is directly related to health. ”Li Nan said that non professionals are prone to deviation when understanding disease diagnosis criteria. Taking the diagnosis of hypertension as an example, some patients self diagnose hypertension based solely on an occasional increase in blood pressure and randomly take antihypertensive drugs, resulting in a sudden drop in blood pressure, causing dizziness, fainting, and even shock. Some rumors intentionally use denying mainstream medicine or authoritative institutions as a gimmick, such as "exposing the hidden truth" and "doctors will not tell you cancer secrets", claiming that certain treatment methods or drugs are extremely harmful. Hu Qiangqiang, spokesperson for the National Health Commission and deputy director of the Propaganda Department, previously stated that some "internet famous doctors" use medical science popularization as a profit-making tool, misleading the public and profiting by exaggerating treatment effects, fabricating cases, fabricating stories, and even denying medical consensus with unverified personal rehabilitation experiences. These behaviors seriously violate the laws and regulations related to Internet diagnosis and treatment management. Medical knowledge is not a static text, but a 'living discipline' that needs to be dynamically adjusted based on the course of the disease, physical condition, and comorbidities. ”Li Nan said that non professional handling can easily lead to the consequences of "theoretical correctness but fatal practice". Therefore, it is necessary to classify and verify the qualifications of certified accounts, carefully carry out qualification verification work, strictly prohibit unqualified accounts from producing and publishing professional medical science popularization content, and control science popularization content from the source of medical science popularization production. To reduce the cost of public screening by verifying display qualifications and attract attention and traffic, there are endless tricks of health rumors. Some use traditional culture to "kidnap" the public, some engage in "emotional manipulation", which is difficult to prevent, and some have been spread multiple times, spreading misinformation, even difficult for professionals to distinguish. The National Health Commission has repeatedly popularized identification techniques and introduced the routine scripts and tricks of "pseudo science popularization" in health at routine press conferences. Their goal is to sell drugs for profit, "said Yang Jinrui, spokesperson for the National Health Commission and deputy director of the Propaganda Department. Using extreme expressions such as" 100% effective and completely cured, "packaging with seemingly professional pseudo scientific terms such as" nanotechnology and quantum therapy, "and using provocative language to render the vast majority of them as" pseudo science popularization, "the public should not believe them easily. The Notice requires that on the basis of qualification verification, clear display of account qualification information will make the identification of "pseudo science popularization" more clear at a glance. The certification required this time is related to the professional qualification, which not only represents passing the professional examination, but also represents the systematic accumulation of clinical thinking and practical experience. "Li Nan said that doctors and nurses must undergo long-term clinical experience learning and accumulation before obtaining independent professional qualifications, and clinical experience has a calibration effect on knowledge. When gastroenterologists recommend proton pump inhibitors, they will adjust the medication plan based on whether the patient has a history of osteoporosis. This individualized advice based on case accumulation cannot be provided by non professionals who simply copy the "guidelines". The importance of classifying and verifying the qualifications of certified accounts can be compared to the 'prescription right', just like how only practicing doctors can issue prescriptions, and the release of medical and health information also requires professional qualification checks. ”Li Nan said that this professional certification mark can reduce the cost of public screening of health information and fundamentally curb the survival space of "pseudo science popularization". Currently, medical science popularization has become an important tool for medical institutions to carry out "preventive medicine". By forming a cross departmental science popularization collaboration group and involving multiple professional dimensions in content creation, health science popularization information can be more comprehensive and accurate. The "Notice" issued by the Cyberspace Administration of China and other four departments is like a "diagnosis and treatment standard" in the field of medical science popularization, which will promote the industry to shift from traffic competition to quality construction. ”Li Nan said that health education is an "extended prescription" of preventive medicine, which requires a rigorous attitude towards patients and a cautious and professional approach to safeguarding health. (New Society)