Think Tank

'Buy in China' writes a new footnote to open cooperation

2025-08-08   

'Buy in China' has not only become a popular consumption term for domestic residents, but also a 'trendy choice' for international tourists, "a spokesperson for the Ministry of Commerce said at a regular press conference recently. In the first half of this year, the Ministry of Commerce, together with multiple departments, issued a notice on organizing and carrying out a series of 'Buy in China' activities. Various regions have organized multiple 'Buy in China' activities, which are mutually stimulated by policy support and market vitality. The consumption of inbound tourists has grown rapidly year-on-year. In the first half of this year, the sales of outbound tax refunds in China increased nearly twice year-on-year, and the number of outbound tax refund stores exceeded 7200. 'Buy in China' has become a new symbol of China's economy. 'Buy in China' is a special action to implement the decisions and deployments of the Party Central Committee and the State Council on boosting consumption and expanding domestic demand. The Ministry of Commerce and other departments have collaborated to introduce a series of preferential policies, which have opened up bottlenecks in the consumer market and improved the soft and hard infrastructure of the consumer market. Local governments, businesses, and enterprises have also actively participated in creating consumption brands with regional characteristics, exploring consumption scenarios, and activating consumption formats, forming a good trend of policy and market "two-way rush". From the perspective of building a domestic and international dual circulation development pattern and coordinating domestic and foreign markets, "Buy in China" is not only a consumer event, but also a new footnote to China's opening up and cooperation with the world. 'Buy in China' means that our country plays the role of the final consumer goods market, providing market demand for domestic and other countries' producers. Based on the theory of Marxist political economy, production, exchange, distribution, and consumption constitute a complete capital cycle, and consumption is a "thrilling leap" in the realization of commodity value, and its significance is self-evident. The "Buy in China" policy has formed a series of supporting policies, opened up the consumer market, provided a series of guarantees for inbound tourists' travel, catering, accommodation, and entertainment, and created a good consumption environment. China has implemented visa free and transit visa free policies for multiple countries, resulting in a significant increase in the number of inbound tourists; The relevant departments have guided payment institutions to optimize the process of binding overseas bank cards, simplify identity verification, and other arrangements, thus solving the problems caused by payment issues previously. In addition, the Ministry of Commerce, together with the State Administration of Taxation and other departments, has issued a notice on further optimizing the exit tax rebate policy and expanding inbound consumption, guiding various regions to expand stores, increase goods, and optimize services. The exit tax rebate has brought tangible benefits to consumers. For example, foreign netizens have suggested on social media that it is necessary to travel to China empty of luggage and then return home with a full load. In fact, 'buying in China' is not just about purchasing goods from our country, but also about paying for cultural experiences. This summer, we can see many foreign tourists in Sichuan Opera Theater, Sanxingdui, the Mausoleum of the First Qin Emperor, Terra Cotta Warriors and other scenic spots. China is already the world's second-largest economy, undergoing a profound transformation from "Made in China" to "Demand in China". The cultivation and activation of the consumer market are key factors in this transformation. From the trend of global economic development, for super large economies like China, domestic demand is the main driving force for economic growth. Cultivating more experiential consumption projects has a positive effect on stimulating domestic demand. In addition, a more standardized consumer market should be established to safeguard the legitimate rights and interests of consumers. Appreciating natural scenery and learning about China's history and culture have become increasingly essential needs for foreign tourists. From commodity consumption to service consumption, the transformation of the Chinese market has already occurred, and efforts to build cultural and tourism brands in various regions are also a vivid reflection of China's consumption stratification and transformation. 'Buy in China' has enhanced the brand of the 'Chinese market'. China has held 5 sessions of the China International Consumer Goods Expo, which, together with the Import Expo, has increased the influence of the Chinese market. The Chinese market is an important component of the world market, and China's contribution to the world market not only includes "Made in China", but also "Chinese consumption", which is also the political and economic meaning of "buy in China". On the one hand, "Buy in China" activates the domestic consumer market, enhances the driving force of domestic demand, and "Made in China" requires the Chinese market to seek domestic market opportunities for some foreign trade enterprises; On the other hand, 'Buy in China' connects domestic and foreign markets, and foreign consumers traveling and consuming in China actually bring external market demand to our country. At present, the proportion of inbound consumption to GDP is about 0.5%, and there is huge potential and space for "buying in China". Expanding market demand, improving the consumption environment, and making "buy in China" a new symbol of the Chinese economy are not only short-term special actions, but also the general direction of China's economic strategic transformation. In a market economy system, consumption can form a closed loop of capital circulation, and the huge market demand undoubtedly greatly enhances China's discourse and bargaining power in world economic affairs. (New Society)

Edit:Luo yu Responsible editor:Wang er dong

Source:GMW.cn

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