The value-added tax invoice data released by the State Administration of Taxation shows that in the first half of this year, the development trend of China's silver economy was good. With the comprehensive support of multiple policy measures, the supply of elderly care services and silver products has been further enriched, and the consumption potential of the silver population is huge. From the perspective of demand, in the first half of the year, the sales revenue of community elderly care services, institutional elderly care services, and home-based elderly care services increased by 30.4%, 22.6%, and 18% year-on-year, respectively. The growth rate of health consumption is impressive, with sales revenue of assistive hearing aids, elderly nutrition and health products, and health monitoring equipment increasing by 32.2%, 30.1%, and 7.5% year-on-year, respectively. In the first half of the year, the quality and upgrading of cultural and entertainment consumption saw a year-on-year increase of 26.2%, 23.9%, and 20.7% in sales revenue for elderly tourism services, sports and health services, and cultural and entertainment activities, respectively. This reflects the shift of the silver haired population from "elderly care" to "enjoying old age" and the manifestation of their self pleasing attributes. In terms of supply, in the first half of the year, the sales revenue of elderly and disabled care services, elderly friendly family services, and elderly friendly social care and assistance services increased by 40.9%, 14.1%, and 8.8% year-on-year, respectively. In the first half of the year, the number of households engaged in the production and manufacturing of silver hair products in China increased by 14.1% year-on-year; The sales revenue of elderly fitness equipment manufacturing, rehabilitation aids manufacturing, and nutritional and health food manufacturing increased by 14.7%, 12.1%, and 6.9% respectively year-on-year. (New Society)