Charm of China's Soft Power
2025-08-13
Since the summer, inbound tourism has been heating up again. Some German media are concerned about why China has become the preferred destination for German tourists. In their view, in addition to the visa free policy that facilitates entry and exit, there is also a key factor called "charm". Charm is not only attraction, but also soft power. Recently, the US polling firm Pew Research Center released a report showing that in the past year, the global public's positive evaluation of China has continued to rise, and China's image has been increasingly recognized globally. Not long ago, Brazilian journalist Monis Ravenna's visit to China left a footnote to the charm of China. In the report, the journalist saw a long history in Beijing; I saw the symbol of red culture in Jinggangshan; I saw 'unlimited imagination of high-tech development' in Shanghai. Three cities, three impressions, reflect the three dimensions of China's development, namely the weight of history, the red genes, and the vitality of modernity; It also showcases the cultural soil of China's development, namely excellent traditional Chinese culture, revolutionary culture, and advanced socialist culture. The reflection of development practice and cultural genes is also a fusion of hard power and soft power. Beijing, Jinggangshan, and Shanghai are not just "one-dimensional" as seen by Brazilian journalists, but also a "complex" of tradition and modernity, inheritance and innovation. As a result, the image of 'Cool China' becomes more three-dimensional. Not only cool, but also rooted. This root is a millennium cultural heritage. On the central axis of Beijing, engraved with the magnificent order of the construction of the capital city; The Grand Canal of Beijing and Hangzhou flows with the vicissitudes of ancient and modern times; In Liuchi Lane, the wisdom of ancestors and traditional virtues are carried... When the archaeological fever and the cultural and erudite fever swept through, when the national trend of cultural creativity was popular, and when the legendary paintings were put on the stage, "ancient" and "modern" realized a two-way rush. Protecting the historical and cultural heritage, innovating ways to activate and utilize it, integrating historical and cultural elements with modern life, and creating the only uninterrupted civilization in the world that has emerged from history, blossomed in development, and extended towards the future. The root of culture and the flower of development cannot be separated from the nourishment of red. Jiaxing, Zhejiang Province, has a small area and limited resources, but its strength is impressive and its vitality is surging. Not producing down, but producing more than half of the down jackets in the country; Not producing leather, but it is one of the three major luggage production bases in China; Why did Jiaxing, which does not produce oil, become a highland of the world's chemical fiber industry? Some people say it well, what is lacking is resources, and what is lacking is the perseverance of struggle. This drive comes from the spirit of the Red Boat, from daring to be the first and persevering. The red boat splits waves, and the spirit gathers people's hearts. With the courage to innovate, the willingness to strive, and the willingness to contribute, the red land has become a fertile ground for development. This fertile land nurtures the certainty of strong power and momentum. Why is China so stable in the face of external shocks? The manufacturing industry continues to upgrade, with good products and wide sales channels; Accelerating scientific research efforts, with 1509 artificial intelligence models, accounting for over 40% of the global total; Strong macroeconomic regulation, optimization of export tax rebates, promotion of integrated development of domestic and foreign trade, and encouragement for enterprises... With industry support, innovation momentum, and policy guarantees, China is increasingly becoming a source of innovation that resonates with culture. Several institutions have recently raised their expectations for China's economic growth rate this year, which is a reflection of the vitality of China and an example of optimism towards China. To understand China, we must understand Chinese path to modernization. Explore the depths of history and solidify the foundation of civilization; Inheriting from the red memory and drawing inspiration for moving forward; Creating and maintaining a momentum of progress through active practice, China, full of vitality, is not only contributing a "stable anchor" to the world, but also, as felt by Monis Ravenna, "shaping the future of humanity based on multipolarity". The future has arrived. Faced with the development prospects, one cannot help but think of the sentiment of a foreign entrepreneur, 'It's not possible without Beijing'. Continue to maintain confidence in one's own culture and determination in one's own development, 'The next China will still be China'. (New Society)
Edit:Luo yu Responsible editor:Wang er dong
Source:people.cn
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