Climbing mountains by elevator, bungee jumping by slow descent, and drifting by lying flat... According to a report by the Workers' Daily on August 12th, a new type of travel method nicknamed "nest tourism" is quietly emerging among young people this summer. Its core feature is to minimize the physical challenge elements in traditional tourism projects, and exchange emotional value experiences with low threshold and low intensity investment. This travel mode that pursues "minimal physical exertion and maximum psychological comfort" is in sharp contrast to the traditional concept of "crossing mountains and waters, challenging oneself", and focuses on the attribute of "pleasing oneself", becoming the "new favorite" of young people for travel and leisure nowadays. 'Wonang' is originally a derogatory term, while 'Wonang You' is a form of self mockery among young people, showcasing their unique attitude towards life. The key to the popularity of "Wonang You" lies in its precise targeting of the contradictory mentality of this generation of young people who are both fond of cooking and playing. The free fall of traditional bungee jumping is daunting, and the descent device can reconcile adrenaline with a sense of security; The fatigue of hiking and mountain climbing discourages lazy people, while the sightseeing elevator makes the "sense of achievement" compatible with "zero physical exertion"; The embarrassment of drifting in rapids is daunting, but lying flat and drifting with the flow can transform the excitement into the comfort of a "divine journey between mountains and waters"... This summer, the popularity of scenic spot tickets for the "cowardly tourism" experience has significantly increased, which precisely confirms the magic of this "low threshold experience" - it does not deny young people's longing for new things, but leaves a door for the "timid", allowing those who "want to try but dare not" to touch poetry and distant places with dignity. From a deeper perspective, the popularity of "cheap travel" also reflects that young people are more pursuing emotional value in travel consumption. Under the pressure of daily work, some young people have long been tired of the travel of "exhausting themselves with vacations", but need more treatment of "less physical consumption, more psychological comfort". "Worldless travel" just meets this demand, so that travel is no longer a medal of "proving that you can endure hardship", but a declaration of "pleasing yourself most important", and a "pressure relief valve" for contemporary people to fight against pressure. The popularity of "Wonang Tour" has taught a vivid lesson to the cultural and tourism market, forcing it to complete the iteration from "standardized supply" to "personalized satisfaction". When "internet famous projects" such as glass bridges and sky mirrors fall into a vicious cycle of being replicated, the popularity of "nest tours" inspires us: scenic spots should not be obsessed with "universal access", but should understand the needs of different groups and deeply cultivate "segmented tracks" - setting up a mountain climbing elevator for those with limited physical strength, arranging a gentle bungee jumping for the timid, leaving a flat water area for the tired, and even adding an encouragement by the bungee jumping platform, adding a row of cooling water mist next to the climbing escalator... The "temperature" hidden in these details may be more effective in retaining tourists than any marketing. Is it still called mountain climbing even though we've already taken the elevator? ”In a sense, there is no standard answer to travel. From "crossing mountains and rivers" to "lying flat and enjoying the scenery", what has changed is only the form, but what remains unchanged is people's yearning for a better life. When the travel industry can accommodate both the rapid charge of "special forces" and the leisurely self coordination of "cowards", it can truly understand the profound meaning of "people-oriented" - the best scenery is always the one that "I feel comfortable". (New Society)