In 2025, as the global trade pattern accelerates its restructuring, cross-border e-commerce has become the "new engine" for China's foreign trade development. On August 17th, the three-day 2025 China (Guangzhou) Cross border E-commerce Fair (referred to as the "Cross border Trade Fair") came to a successful conclusion. Cross border e-commerce industry professionals from different countries and regions gathered in Yangcheng to showcase the global competitiveness of "Made in Guangdong" and jointly seek new business opportunities for going global. Showcasing new momentum in foreign trade and promoting high-quality development of Guangdong's e-commerce industry. This year marks the 10th anniversary of the establishment of the Cross border E-commerce Comprehensive Pilot Zone. In the past 10 years, the scale of China's cross-border e-commerce imports and exports has grown rapidly, accounting for less than 1% of goods trade imports and exports in 2015, and increasing to 6.2% in 2024. It has become an important engine for promoting China's foreign trade transformation and upgrading. In the first half of this year, China's cross-border e-commerce imports and exports reached 1.32 trillion yuan, a year-on-year increase of 5.7%, and the growth rate continued to be higher than the overall level of foreign trade in the country. The theme of this cross trade fair is "New Momentum of Foreign Trade · Digital New Future", with an exhibition area of over 40000 square meters, making it the largest exhibition of its kind in China. This grand event attracted over 1000 high-quality supply chain enterprises, 42 mainstream cross-border e-commerce platforms at home and abroad, and nearly 200 ecological service providers to participate; 23 provinces (autonomous regions, municipalities directly under the central government) including Guangdong, Zhejiang, Fujian, Jiangsu, and Anhui organized more than 900 enterprises to participate in the exhibition, with over 1800 standard booths; The scale of the exhibition, the number of booths, the number of platforms, and the number of visitors all exceeded the previous year. For the first time, the number of professional visitors in attendance exceeded 60000, including more than 700 overseas visitors from 85 countries and regions such as Thailand, Russia, Malaysia, South Korea, and India. Among them, the performance of Guangdong enterprises is particularly outstanding -594 Guangdong enterprises collectively appeared, covering 18 advantageous industrial belts such as Guangzhou beauty, Foshan home appliances, Zhongshan lighting, Shantou toys, etc., setting up themed exhibition areas in the form of industry alliances to showcase the hard power of "Made in Guangdong". There is also a 300 square meter exhibition hall on site to review Guangzhou's ten-year development achievements and highlight its leading position as a national cross-border e-commerce comprehensive pilot zone. It is reported that Guangdong is currently anchoring the goal of becoming a demonstration province for cross-border e-commerce, focusing on three aspects to promote high-quality development of e-commerce: first, grasping the "cross-border e-commerce+industrial belt", creating 30 advantageous industrial belts and cultivating 300 backbone enterprises within 3 years; The second is to focus on the special action of "expanding new markets for cross-border e-commerce", collaborate with leading e-commerce platforms, link domestic and international markets, and explore global markets; The third is to strengthen the three major e-commerce development poles in Guangzhou, Shenzhen, and eastern Guangdong, and drive the upgrading of 21 cross-border e-commerce pilot zones in the province. Strengthening international cooperation, global attention is focused on Guangdong. In recent years, Guangdong has deeply implemented the decisions and deployments of the General Secretary and the Party Central Committee, played a good role in the combination of foreign trade, foreign investment, outsourcing, foreign economy, and foreign intelligence, solidly promoted high-level opening up to the outside world, actively expanded cross-border e-commerce cooperation with countries around the world, especially RCEP countries, and promoted the province's cross-border e-commerce import and export scale to jump from 11.3 billion yuan in 2015 to 745.4 billion yuan in 2024, expanding 66 times in 9 years with an average annual growth rate of 60%, accounting for more than one-third of the country's total and ranking first in the country in terms of scale. International cooperation is the biggest highlight of this year's Cross Border Expo. For the first time, RCEP (Regional Comprehensive Economic Partnership) member countries have deeply participated: Thailand, as the guest of honor, led 35 companies to showcase their unique products, while Vietnam organized a group of 8 companies to make an appearance. Representatives from more than ten countries' consulates and business departments in Guangzhou, including Australia, South Korea, Cambodia, and Indonesia, gathered at the opening ceremony. In addition, this exhibition also set up a compliance themed zone for going global for the first time, strengthening the prevention of overseas risks; We have set up an overseas social media zone and invited multiple official teams and agency companies from mainstream global social media platforms to participate; To accelerate the construction of a global ecosystem, the exhibition organized an optimized emerging market platform zone, with overseas platforms from Germany, France, the UK, the Netherlands, Portugal and other countries participating for the first time, continuously enriching the global ecosystem matrix. During the exhibition, the "White Paper on the Development Trend of China's Cross border E-commerce for Global Amazon Store Opening 2025" was released, and the Guangdong Provincial Department of Commerce, in conjunction with industry associations, launched the "Country Guidelines for Cross border E-commerce (Going Global) New Markets" and the "Five Compliance Initiatives for Going Global" to help enterprises avoid risks and embrace digitalization. Decoding the path of globalization, emerging markets are key to breaking through. This exhibition also held over 30 online and offline themed forums, including policy releases, experience sharing, and resource docking, providing rich opportunities for cross-border e-commerce exhibitors and buyers to connect, helping cross-border e-commerce enterprises seize new opportunities, achieve new development, and make positive contributions to cultivating new momentum for foreign trade development. Among them, the sub forum "From Localization to Globalization - Breaking through and Growth of Cross border E-commerce" brings together senior experts in the field of cross-border e-commerce, representatives of cross-border e-commerce platforms, and representatives of industry chain service providers. From policy dividends, market trends, and practical solutions, it unlocks new paths for cross-border e-commerce practitioners to achieve global trade growth. Chen Gang, the organizer of the sub forum and global chairman of Guangdong Trade, stated in his speech that during the critical period of reshaping the global trade pattern, China's cross-border e-commerce is transforming from "scale expansion" to "quality improvement", and the deep integration of localized operations and global layout will become the core logic for breaking through and growing. This forum is not only a platform for information exchange, but also a link for resource collaboration. We look forward to all parties working together with a practical spirit to draw up a new blueprint for cross-border overseas expansion. "Cross border e-commerce industry expert Qi Xianjun told Xinhua News Agency reporters that this year's Cross border Expo has built a bridge for communication and docking in the cross-border e-commerce industry, analyzed the latest development trends, key features, policy advantages, etc., and provided inspiration and ideas for enterprises planning cross-border e-commerce business. Looking ahead to the future, the youth group has become the main consumer group, so companies can further combine new media communication and content creation to create brands and inject new momentum into their overseas expansion. "said Zhan Chunjie, Director of Guangdong Trade Global Development Division. Nowadays, Guangdong's foreign trade has shown vigorous resilience and vitality. Through this year's cross trade fair, it can be found that the exhibition's exhibit designs are updated, brand styles are more diverse, and industrial clusters are more three-dimensional. In the future, we will take the 'Guangdong Trade Global' brand project, one of the top ten projects for high-quality development of Guangdong trade, as the starting point to promote Guangzhou's local industries such as beauty, leather goods, furniture and home furnishings to the international stage, and continuously empower Guangdong enterprises to go global. Huang Liang, Chairman of Youyida International Logistics, believes that in this challenging era, Chinese enterprises face both challenges and opportunities when going global. The more than 30 forum activities held at this year's Cross Strait Trade Fair can more accurately address the pain points and difficulties of enterprises going global, providing opportunities for industry professionals to communicate and interact. In his opinion, in recent years, the trade between China and Southeast Asian countries has grown rapidly, and the scale of the e-commerce industry in Southeast Asian countries has continued to expand. In this context, the demand for cross-border e-commerce cooperation between China and Southeast Asian countries is constantly increasing, with enormous growth potential. Nowadays, cross-border e-commerce, as a new form of foreign trade, enables domestic enterprises to directly face global consumers, providing an effective way for more and more foreign trade enterprises to participate in international competition, helping them go global and expand their brand influence. Under the dual drive of policy support and enterprise innovation, Chinese products going global will move towards a new stage of high quality and branding! (New Society)