According to data released at the 8th China "Online Literature+" Conference, the revenue scale of China's online literature market reached 49.55 billion yuan in 2024, a year-on-year increase of 29.37%. The online literature market has shown strong resilience and broad market prospects. Online literature has strong interactivity and high flexibility. As an important component of China's digital cultural industry, it has a fast development speed and great market potential. How to dig deep into this high-value and rich mine is worth considering by all parties. Whether it's film and television adaptations, game adaptations, or offline IP collaborations, only high-quality online literature has the foundation for value empowerment. Only works that truly take root in people's lives and showcase the changes of the times can evoke genuine emotional resonance among readers. For example, "Benyong" focuses on the transformation of the Pudong Lingang New Area, "Dunhuang: A Thousand Year Flying Dance" promotes local cultural and tourism development, and "The Lancet and Wild Rose" showcases the artificial intelligence medical industry... These types of online literature masterpieces are born from various industries and can add color to entrepreneurship. Therefore, improving the recommendation mechanism, filtering out shoddy works, and allowing well deserved good works to stand out is the top priority. For example, in order to guide the industry towards a focus on content quality and improve the overall quality of online literature from the source, the China Writers Association continues to build relevant evaluation systems and encourages high-quality creation through project support, ranking lists, and other means; Some novel websites have launched "paragraph review" and "chapter review" systems, which effectively balance professional orientation and public demand. As of the end of 2024, the total number of resident authors on China's online literature platforms is about 30.301 million, a year-on-year increase of 3.44%. The growth rate of user base in 2024 is significantly higher than that of works and authors, and online literature is entering a new stage with user and consumption conversion as the core. The vast team of creators is a valuable resource for the development of online literature, and the differences in their comprehensive abilities directly affect the influence and value creation ability of online literature creators' works. Creators with strong comprehensive abilities are often able to deeply explore themes, shape distinctive characters, and arrange logic reasonably on the basis of adhering to the principle of content as king and correct value orientation, which naturally makes it easier to gain recognition from readers and the market. The improvement of creators' abilities not only includes grasping the direction, respecting readers, and honing skills, but also includes perception of the times, observation of life, judgment of the market, and other aspects. Providing good services and guarantees for online creators is also indispensable, only in this way can they create with peace of mind and fully utilize their talents. For example, the China Internet Writer Village in Hangzhou High tech Zone (Binjiang), Zhejiang Province, gathers more than 300 creators and is committed to creating a national network literature content creation source and transformation trading center, talent gathering center, and international exchange center development pattern, better promoting works into products and writers into entrepreneurs. At the same time, attention should be paid to cultivating cross-border operation talents in online literature, exploring joint cultivation models between corresponding universities and related enterprises, and cultivating talents throughout the entire chain. The value transformation of online literature should not be limited to short-term traffic monetization, but should be based on the long-term layout of industry integration. For example, this year's Shanghai Book Fair has established the "dual home" of Shanghai Exhibition Center and Shanghai Book City for the first time. Yuewen Group and Shanghai Press Group have jointly launched a two month special exhibition of Yuewen IP, creating an immersive IP space for citizens and readers, exploring the diverse cultural consumption scenarios of "reading+surrounding+interactive experience+social activities", allowing book lovers and fans to immerse themselves in the unique charm of online literature IP. In addition, some online novels are also linked with popular games, releasing limited skins, cultural and creative peripherals, secondary creative activities, etc., promoting the two-way pursuit and mutual empowerment of online games and online literature. Through the deep linkage and development of various IPs, rich carriers of cross media narrative are created. The application of technological innovation is a strategic task. Make good use of advanced technology, promote the cross-border integration of online literature into the entire chain, deeply explore the excellent traditional Chinese cultural elements in online literature themes, and develop immersive study projects in conjunction with virtual reality technology. This can not only meet the needs of readers' experience, but also inject cultural added value into diverse products. At the same time, making good use of generative artificial intelligence and combining online literature with cultural products from various countries can better adapt to the cultural contexts of different countries, achieve cross-cultural communication and cross industry empowerment, and further expand international influence. In terms of expanding overseas markets, AI assisted translation can improve translation efficiency, reduce the cost of online literature going global, and allow more works to enter the international market. Adhering to value orientation, content is king, supporting talent development, and promoting industrial integration, we will surely enable the flourishing development of online literature and better transform its cultural value into economic momentum, adding vitality to the construction of a cultural power and high-quality economic development. (New Society)