To promote the construction of an international exchange bridge for the food and beverage market, the SIAL International Food Exhibition (Shenzhen) in 2025 will be held from September 1st to 3rd at the Shenzhen Convention and Exhibition Center (Futian). Relying on the geographical advantages and policy support of the Guangdong Hong Kong Macao Greater Bay Area, this event will promote the connection between more than 1100 enterprises from 50 countries and regions and more than 67000 industry professionals, promote the matching of supply and demand in the entire food and beverage industry chain and overseas cooperation, and provide practical scenarios for domestic and international industrial linkage. In 2024, SIAL International Food Exhibition (Shenzhen) will integrate resources in the entire industry chain zone on-site. With the positioning of "world exhibition dialogue world landmark", SIAL International Food Exhibition (Shenzhen) will accurately link the Chinese and Southeast Asian markets, create a food and beverage trade hub radiating to the Asia Pacific region, and promote global trade exchanges in the food and beverage industry. To meet the full chain demand of the food and beverage industry from production to circulation, this event is divided into 14 special docking sections by category, covering imported food, leisure food, big health food, dairy products, new tea drinks, pre made dishes, frozen ingredients, processing, packaging and distribution, and other fields. This classification model not only integrates the advantageous sectors of domestic industries, such as pre packaged dishes, new tea drinks, and other rapidly developing sub sectors in recent years, but also provides precise entry points for international characteristic resources to enter the domestic market. From the perspective of participating entities, domestic enterprises come from Shanghai, Guangdong, Jiangsu, Shandong and other places, involving different links such as food production, food processing, and beverage research and development; International enterprises come from multiple regions such as Southeast Asia, Japan, South Korea, Europe, and America, carrying local specialty products to seek cooperation. The on-site display of thousands of innovative products includes both domestically developed adaptive products for the international market by domestic enterprises and categories adjusted by foreign enterprises to meet Chinese consumer demand. This two-way display supplements the diversity of domestic industry supply and promotes mutual learning between domestic and foreign industries. For example, domestic new tea beverage enterprises can refer to the healthy formula of international beverages, and foreign enterprises can learn from the industrial production experience of domestic pre packaged vegetables, forming a synergistic effect of industrial innovation. During the SIAL International Food Exhibition, a series of selection activities focusing on product research and development and skill improvement will be carried out simultaneously around the innovation direction of the food and beverage industry. Among them, the selection activities for product innovation have been held continuously for many years. This time, we will focus on global consumer trends such as "health, convenience, and environmental protection", and select innovative products with market potential based on market demand in different countries. These selected products will be showcased through industry exchange channels in multiple regions around the world, helping domestic enterprises gain international market recognition for their innovative achievements. At the same time, they will also introduce advanced international product research and development concepts to the domestic industry, such as sustainable packaging technology in the European and American markets and natural ingredient application experience in Southeast Asia. Another evaluation activity targeting the comprehensive strength of enterprises will screen high-quality enterprises from dimensions such as product innovation, market growth, and customer service capabilities. The evaluation results can provide reference for domestic and foreign industry cooperation - domestic distributors can accurately connect with potential international brands through this result, and foreign enterprises can also use the evaluation to understand the cooperation value of domestic top enterprises and reduce information asymmetry in cross regional cooperation. In addition, skill exchange activities such as tea beverage blending and coffee making will recreate real consumption scenarios, promote the sharing of technical experience among domestic and foreign practitioners, help domestic new tea and coffee industries benchmark international service standards, and enhance the competitiveness of terminal products. Long term docking mechanism to solve industry pain points. In response to the pain points of "low docking efficiency and short cooperation cycle" in cross regional cooperation in the food and beverage industry, this event relies on the global enterprise database to build a long-term mechanism of "year-round service+centralized docking". Through online resource matching platforms, enterprise targeted docking plans, and other services, the time limit of traditional centralized activities can be broken. For example, domestic export enterprises can connect with Southeast Asian buyers through online channels during non activity periods, and foreign brands can also seek long-term domestic agency partners. In the centralized docking stage, one-on-one supply and demand matching services will directly connect the needs of domestic and foreign enterprises - domestic grain and oil enterprises can accurately dock with foreign raw material suppliers, and foreign snack food brands can find domestic chain supermarkets to cooperate with. This precise docking not only reduces the market development costs of enterprises, but also promotes the formation of long-term stable cooperative relationships. From the perspective of industrial impact, such mechanisms can help domestic industries obtain international high-quality raw materials, technologies, and market channels more efficiently, while also assisting international enterprises in integrating into the Chinese consumer market, achieving a win-win situation between "domestic industrial upgrading" and "international resource landing". Combining the long-term mechanism of the exhibition, 14 special docking sections and other supporting facilities, the SIAL International Food Exhibition (Shenzhen) in 2025, in addition to short-term resource matching, may become a normalized carrier for cross regional collaboration of food and beverage, which not only helps domestic industries further integrate into the global industrial chain, but also builds a cooperation path for international resources to continue entering the Chinese market, or promotes the industry to gradually move towards a global pattern of complementary advantages and coordinated development. (New Society)