Think Tank

The consumption logic of "mini" packaging for grain and oil

2025-08-28   

Small packaged grain and oil are like a prism, reflecting the deep-seated changes in China's grain consumption. In the future, the grain and oil market will only become more diverse and abundant. Large packaging will not exit the market, while small packaging will gradually flourish. The two complement and coexist, each with its own beauty and sharing beauty. Every consumer can find the most suitable product for themselves. Small packaged grain and oil are quietly entering people's daily lives. In the grain and oil market, the proportion of various small packaged grain and oil products such as 2-jin flour, 1-jin rice, and 50ml edible oil is increasing. These "mini" packaging designs are exquisite and have a high aesthetic value, which is very eye-catching to consumers. The trend of "miniaturization" in grain and oil packaging is the result of various factors such as consumption upgrading, household structure miniaturization, and the rise of experience economy. Essentially, it is an important change in the concept and consumption mode of grain consumption. The rise of small packaged grain and oil reflects the deep pulse of consumption upgrading. In the era of material scarcity, China's food supply was tight and the logistics system was weak. Every household was accustomed to hoarding a large amount of food for emergencies. Traditional packaged products such as grain weighing over 10 pounds and edible oil weighing over 5 liters are highly favored by consumers due to their cost-effectiveness. Nowadays, China has had consecutive bumper harvests of grain, and the national grain reserve system and emergency support system are becoming increasingly perfect. The market supply is abundant and stable, and the logistics network is efficient and convenient. "Same day delivery" and "next day delivery" have become the norm. The demand for grain consumption has also transformed, and people are paying more attention to quality, nutrition, and health. Consumers' purchases of grain and oil have shifted from pursuing "large quantity and affordable" to "small quantity and high quality". They buy and eat at will, purchase in small batches and frequently, and switch between different varieties and brands of grain and oil to ensure the freshness, richness, and high quality of daily food. Small packaged grain and oil products are precisely in line with this consumer trend and are loved by consumers, especially young people. Some companies have taken advantage of the situation and launched "mini versions" of grain and oil products to meet market demand. The miniaturization of family structure has led to a surge in demand for small packaged grain and oil. The family is the basic unit of food consumption. With the changes in social structure, the number of large families with three or four generations living together in the past has gradually decreased, while the proportion of families of three, DINK families, empty nest couples, and people living alone continues to rise. Large families have a large population and a high daily demand for food. Purchasing grain and oil is often done in large bags or barrels, which can be consumed in a short period of time. Due to the small population of small families, daily food consumption has significantly decreased. After opening large packages of grain and oil, they cannot be eaten in the short term. Over time, they are easily oxidized and spoiled, which not only affects the taste and nutrient loss, but also causes food waste and economic losses. And small packaged grain and oil accurately match the actual needs of small families, while also saving storage space, in line with modern people's pursuit of healthy, exquisite, and simple living concepts. The prosperity of experiential consumption has provided fertile soil for the flourishing of the small packaging grain and oil market. The competition in the current grain and oil market is becoming increasingly fierce, with new brands, new categories, and high-quality grain and oil products emerging one after another. Consumers are more rational and cautious, no longer blindly trusting advertising, but building trust in brands through trial and error. The cost of trying and testing large packaged grain and oil products is high. Once the selection is improper, it can cause unnecessary food waste and result in significant economic costs. Small packaged grain and oil products have lower prices, and the cost of trial and error is also relatively low. Consumers do not need to spend too much money to taste high-quality products such as organic rice, organic flour, and organic edible oil from various regions. If the experience is satisfactory, choose to repurchase. If the experience is not good, try a different product again. For brand owners, small packaging grain and oil reduces the threshold for consumers to try new products, which is more conducive to reaching and discovering potential customers for new products, effectively enhancing user stickiness and brand loyalty, and laying a solid foundation for future market expansion. Small packaged grain and oil not only provide convenience and diverse choices, but also give rise to new issues worth paying attention to. The unit price is relatively high, which actually increases the cost of living; Excessive use of packaging materials is contrary to environmental protection concepts; Some companies use the concept of "mini" for excessive marketing, resulting in the chaos of "packaging over content" and damaging consumer rights. Seeking a balance between convenience and environmental protection, refinement and conservation requires joint efforts from businesses, regulators, and consumers. Enterprises should focus on product quality, develop environmentally friendly packaging, and implement transparent pricing; Regulatory authorities need to improve standards and crack down on false advertising; Consumers should also purchase goods according to their actual needs, establish environmental awareness, and safeguard their own rights and interests. Only in this way can small packaged grain and oil truly become a delicate footnote to a better life, rather than a superficial commercial symbol. Small packaging, big era. Small packaged grain and oil are like a prism, reflecting the deep-seated changes in China's grain consumption. In the future, the grain and oil market will only become more diverse and abundant. Large packaging will not exit the market, while small packaging will gradually flourish. The two complement and coexist, each with its own beauty and sharing beauty. Every consumer can find the most suitable product for themselves. A new era of grain and oil consumption that is more inclusive, refined, and focused on individual needs is coming. (New Society)

Edit:Luo yu Responsible editor:Jia jia

Source:ECONOMIC DAILY

Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com

Recommended Reading Change it

Links