Recently, the "Thousand Counties and Ten Thousand Towns" new energy vehicle consumption season activity for 2025 has been launched in Hubei, Shandong and other places, promoting the in-depth promotion of car energy conversion, creating diverse consumption scenarios, and promoting the integration of automobiles with business, travel, culture, sports and health. As a major consumer product, automobiles play an important role in boosting consumption. In counties and townships, automobiles, especially new energy vehicles, still have broad market space. Recently, new policies promoting consumption through automobiles have been intensively introduced, sparking a new round of consumption frenzy. The main focus of the second half of the year's automotive consumption season series activities is to deepen the promotion of automotive energy conversion and innovate in creating diverse consumption scenarios. According to the notice from the General Office of the Ministry of Commerce on organizing and carrying out the 2025 New Energy Vehicle Consumption Season activities in thousands of counties and towns, from July to December 2025, various regions should strengthen the supply and demand docking of new energy vehicles, release new products, promote the improvement of the purchasing and use environment for new energy vehicles in counties and townships, and help new energy vehicles go to rural areas. The launch ceremony of the "Thousand Counties, Ten Thousand Towns" New Energy Vehicle Consumption Season (Hubei Station) in Xiaogan, Hubei Province, China in 2025 was held on August 9th. This is the first local stop of the "Thousand Counties and Ten Thousand Towns" new energy vehicle consumption season of the Ministry of Commerce in 2025. Li Xiaoyan, Deputy Director of the Department of Commerce of Hubei Province, stated that the event follows the "1+17+N" model, organizing a launch ceremony and linking 17 cities and prefectures to carry out regional characteristic activities, mobilizing automobile production and sales, recycling and dismantling enterprises and related institutions, and organizing nearly 500 "full chain, diversified, and multi-level" automobile consumption promotion activities. The event specifically proposes innovative "car+" consumption scenarios, linking new formats such as catering, tourism check-in, RV camping, outdoor modification, pet travel, AI artificial intelligence, etc., deeply integrating car consumption with cultural tourism and sports. Through 24 self driving sports camps in the province, as well as multiple national level car events such as the China New Energy Vehicle Venue Series and the FIA Formula F4 China Championship, it promotes the quality and upgrading of car consumption. On August 15th, the "Thousand Counties, Ten Thousand Towns" New Energy Vehicle Consumption Season (Shandong Station) was held at Tai'an Taiwen Wuyue Square in China. The event gathered more than 50 car brands and hundreds of new energy vehicle models. The event planned to provide personalized car purchase consultation through AI interactive intelligent agents, and conducted real-time interaction through the "Anchor Takes You to Buy a New Car" live broadcast room. Multiple brand vehicle test drives were opened at the advanced intelligent driving experience camp. Industry insiders have stated that in the market landscape of new energy vehicles, the coverage of sub markets such as counties and townships is vast, and the demand has not been fully tapped, leaving enormous room for expansion. A survey on the sinking market of automobiles shows that this group of consumers are more inclined to choose products that balance practicality and economy when choosing car models, and are more price sensitive; At the same time, there is a greater demand for replacement, and as the average age of passenger cars in China increases, the demand for upgrading and replacement is exploding. Unlike urban markets, the purchasing decisions of users in lower tier markets are more easily guided by policies, and their response to policies such as car consumption subsidies and trade in discounts is significantly higher than that of consumers in first - and second tier cities. Cui Dongshu, Secretary General of the China Association of Automobile Manufacturers (CAAM), said, "Trade in programs are gradually restarting in various regions, and subsidy methods are becoming more diversified, refined, and precise, which is expected to bring good expectations to the car market." Faced with favorable policies, various car brands have increased their promotion efforts and launched a variety of activities to attract consumers. Tesla Model Y and Model 3 have entered the list of new energy vehicles going to rural areas for the first time. With the help of car going to rural areas and trade in activities, they will carry out test drive experience activities in counties and townships, and provide exclusive car purchase discount packages. Zero Run Motors targets the price range of 100000 yuan to 200000 yuan and strives to penetrate the market. The company stated that in the second half of the year, it will continue to promote the sinking of channels in blank cities, improve the coverage, quality, and operational capabilities of channels. The expectation of "Golden September and Silver October" is positive. According to a research report by China Communications Bank International, multiple new cars will be launched in the fourth quarter, further enriching the market supply. In August, many car companies have shown positive signals of performance growth. With the arrival of the traditional peak season of the "Golden September and Silver October" car market, it is expected that the month on month growth of the car market will have an improving trend. Traditional car companies such as SAIC Group and Geely Automobile have seen a significant increase in sales of new energy vehicles. In August, SAIC Group sold 363400 vehicles, a year-on-year increase of 41.04%. Among them, the sales of new energy vehicles reached 129800 units, a year-on-year increase of 49.89%. SAIC Group announced that the first car of the "fifth world" Shangjie, Shangjie H5, jointly developed by the company and Huawei, will be officially released on September 23. It is the lowest priced model in the Hongmeng Zhixing brand. Industry insiders say that this has positive significance for SAIC Group's expansion of new energy vehicles in the sinking market. Geely Automobile sold 93400 pure electric vehicles in August, a year-on-year increase of 98%; The sales of plug-in hybrid vehicles reached 54000 units, a year-on-year increase of 90%. In terms of new energy car companies, Xiaopeng Motors CEO He Xiaopeng stated that it is expected that the company's monthly delivery volume will steadily exceed 40000 vehicles from September onwards. The expected delivery volume for the third quarter is 113000 to 118000 vehicles, "said Lu Weibing, President of Xiaomi Group." The operating loss of innovative business segments such as intelligent electric vehicles and AI narrowed to 300 million yuan in the second quarter, and according to the current momentum, it is expected to achieve monthly or quarterly profits in the second half of the year. (New Society)