Intelligent manufacturing enhances consumption potential and unleashes it
2025-09-08
For every 5 pairs of sports shoes sold globally, 1 pair is "Made in Fujian"; One out of every three pieces of car glass in the world comes from Fujian; Fujian ranks first in the global market share of new energy vehicle power batteries... Fujian is a major province in consumer goods manufacturing. Wang Yongli, member of the Standing Committee of the Fujian Provincial Party Committee and Executive Vice Governor, introduced that in 2024, Fujian's consumer goods industry will achieve a revenue of nearly 2.5 trillion yuan, accounting for 42% of Fujian's industrial revenue, laying a good foundation for boosting consumption. At the factory store of Shuangchi Industrial Company, the reporter stood on a foot big data acquisition and analysis instrument, and within 15 seconds, the screen displayed data such as foot shape, foot pressure, heel, arch, etc. According to Gu Weiming, the project leader of the company, after consumers place an order, the relevant data will be immediately transmitted to the factory's "intelligent brain" to generate customized templates. New shoes that fit the foot shape can be taken offline in just over an hour. Zheng Wei, Deputy Director of the Department of Industry and Information Technology of Fujian Province, introduced that Fujian has continuously issued policy documents to support the digital transformation of industry and the development of artificial intelligence industry. In recent years, it has cultivated 33 national level intelligent manufacturing factories and 354 provincial-level digital benchmark enterprises. Entering the WhatsPOP World of Excellence · Jinjiang Sports Fashion (Global) Innovation Center in Jinjiang, Fujian, the first thing that catches the eye is the "Global Fashion Industry Brain" data screen, where behavioral big data from 1.27 million designers is gathered, covering popular styles, global trade trends, and consumer preferences in the field of sports shoes and clothing. Yin Ruixiang, Vice President of Shijie Technology Group, introduced that the Innovation Center integrates 12 spatial formats including the global fashion industry brain, trend library, IP empowerment center, POP cloud design center, AI design empowerment center, and 3D digital version room, integrating fashion and technology, which is both "pleasing to the eye" and "practical". How to tap into consumer growth and accelerate the transformation of traditional industries through fashion innovation has always been a key direction we are thinking about. ”Liu Longzhen, Deputy Director of the Quanzhou Municipal Bureau of Commerce, introduced that in April of this year, Quanzhou gathered 23 leading enterprises to form a fashion industry alliance and held 24 events including the "From Quanzhou to Madrid" fashion industry dialogue, fashion show, textile and clothing supply chain conference, etc. Quanzhou Fashion Week released the global high-quality supplier inventory plan and supply chain system standards, polishing the "World Heritage Quanzhou Fashion Capital" business card. Fujian's food industry is upgrading and iterating in the wave of intelligence, allowing more specialty foods to enter people's dining tables. At the Panpan Food Jinjiang Development Zone factory in Fujian, only machines were seen rotating and there were few workers. At the entrance of the 5G+AI project workshop, a strong aroma of bread wafted in. According to Lu Xiaojun, Deputy Director of Panpan Food Production, the use of 5G+Internet of Things technology not only enables real-time monitoring of the production process, but also achieves intelligent control of temperature and humidity, reducing water, electricity, and gas energy consumption by about 28%. Panpan Food deepens the snack industry, while Haiwenming Marine Technology Co., Ltd. strives to make Buddha jumps over the wall, the representative of Fujian cuisine, popular. In the production workshop of Haiwenming Marine Science and Technology Co., Ltd. in Mawei District, Fuzhou City, the conveyor belt is delivering bagged Buddha jumps over the wall food materials to the liquid nitrogen refrigeration equipment for freezing. Ou Yubin, the chairman of the company, said that Haiwenming, with more than 20 national patents to support the integration of quick freezing technology and modern technology, has pushed Buddha jumps over the wall from manual production to mass production, laying a solid foundation for popular pricing. The smoke and fire are always the most comforting to the people. Fujian has increased its efforts to promote new Fujian cuisine, promoting the continuous holding of service consumption seasons, Eight Fujian Food Festivals, and "One County, One Table of Cuisine" promotion activities in various regions. Hang Dong, Deputy Director of the Department of Commerce of Fujian Province, introduced that in the first quarter of this year, more than 10 million yuan of "Fujian Youkoufu" catering consumption vouchers were issued across Fujian, covering over 16000 catering merchants; In the first half of the year, Fujian's catering revenue increased by 6.1%. On Chinese dining tables, 8 out of 10 large yellow croakers come from Fujian, and over 70% of abalone and 50% of seaweed are related to Fujian. Relying on the endowment of characteristic resources, Fujian vigorously develops the food industry, forming a matrix of characteristic food industry. Nanping, Gutian, Jianou, Mount Wuyi and other places rely on the advantages of ecological resources to develop resource-based food industry in mountain areas; Fuzhou, Ningde, Zhangzhou, Putian and other places leverage their port advantages to develop port related food industries such as seafood processing, edible oil processing, canned food manufacturing, and beer brewing; Quanzhou, Zhangzhou, Xiamen and other places rely on innovation capabilities and e-commerce advantages to develop the leisure food manufacturing industry. Under the strong supply of intelligent manufacturing, the consumer market in Fujian is full of vitality. In the first seven months of this year, the total retail sales of consumer goods in Fujian reached 1.456922 trillion yuan, a year-on-year increase of 5.8%. More and more Fujian products are selling well throughout the country and going global. (New Society)
Edit:Yao jue Responsible editor:Xie Tunan
Source:Economic Daily
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