The trend of travel photography and internet famous snacks... When standardized tourism products make tourists fall into aesthetic fatigue, how can "internet famous scenic spots" break through the dilemma of "uniformity" and activate new consumption vitality with innovative scenes? Recently, reporters visited popular scenic spots such as Chuanpu Village, Zhangzhou Ancient City, and Gulangyu Island during the "Vitality China Research Tour" Fujian themed interview activity, exploring the practical path of "internet famous scenic spots" and urban innovation models, and interpreting the key answers to continuing the vitality of cultural tourism. “ Upgraded 'Internet celebrity attractions' to' multiple ensemble ' Entering the village of Xunpu, the reporters' gaze was immediately drawn to the blooming "flowers" on the streets - beautiful hairpin flower headpieces. With the popularity of "Zanhua Wai", "visiting Xianpu, wearing hairpin flowers, and beautifying oneself" has become a national cultural and tourism fashion. Xianpu Folk Culture Village attracts tourists from all over the world to experience the national intangible cultural heritage of "Xianpu Women's Customs". In the Xunpu Folk Culture Village, there are nearly 300 travel photography shops that provide services such as clothing styling and photography. In order to break through the bottleneck of the relatively single experience of traditional travel photography, Charybdis Pu Village has vigorously implemented the "ten major projects" this year to reshape cultural landmarks, and innovatively launched the "eight major experiences" of hairpin, travel photography, asking for the sea, meeting in the lane, listening to music, watching plays, tasting fresh food, TESCO Group, etc. to promote the upgrading of the cultural and tourism industry. In collaboration with Orange Ruo Culture and Tourism Company, the village has transformed the idle Siyuan Water Tower and 9 surrounding buildings into a large garden full of French style, introducing emerging formats such as themed homestays and light tea cafes. “ The Grand Garden officially opened on May Day this year. ”The shop owner Dai Chaocong introduced, "In the renovation, we utilized the old furniture such as beds and wardrobes of the original owner. The space mainly includes a coffee shop, garden, and observation deck, where tourists can drink coffee, blow dry, and enjoy the sunset “ The experience attributes of hairpin flower travel photography in the past were relatively single. In order to provide tourists with more freshness, we are working hard to develop new attributes. ”Huang Liyuan, Deputy Leader of the Renovation and Operation Group of the Xunpu Folk Culture Village Protection and Enhancement Command in Fengze District, Quanzhou City, said, "Therefore, we fully utilize various site resources and actively introduce top cultural and tourism enterprises to attract tourists through renovation, upgrading, and development of new business models In addition to the Orange Ruo Siyuan Water Tower project, Xunpu Village has collaborated with Tencent Music and Anteng Group to create the province's first Tencent Music Hut, which combines light food and AI Integrated music experience; Establish unique oyster themed boutique homestays, etc. Nowadays, the Xunpu Folk Culture Village is moving from a single tourist photo spot to a comprehensive cultural and leisure destination that integrates intangible cultural heritage experience, leisure vacation, art space, and other functions. Revitalization of intangible cultural heritage gives scenic spots a soul When entering the Zhangzhou Ancient City Puppet Art Performance Hall, a segment of the classic play "Nezha Roars in the Sea" was being performed inside. As the craftsman's fingers flickered, the joy and anger of puppets such as Xiao Nezha were fully displayed, as if they were endowed with fresh life. How to drive the development of scenic spots through traditional culture? The ancient city of Zhangzhou, with a history of 1300 years, as a representative of internet famous scenic spots, takes "living inheritance" as its core charm and relies on national intangible cultural resources such as Zhangzhou puppetry to explore a new path of cultural experience driving the development of scenic spots. “ I was just browsing the ancient city and accidentally came across information about a puppet show performance. I didn't have high expectations, but I didn't expect to watch the whole process so attentively that I didn't even bother taking photos with my phone! ”Ms. Zhou, a tourist, sighed and said that after the performance, she even went on stage to learn puppet operations from the teacher. Zhang Xiaoyan, an actress from Zhangzhou Puppet Inheritance and Protection Center, told reporters that in order to attract tourists, especially young people, the team boldly innovated in the form of puppet performances, such as using river clam puppets to achieve water spray effects and making the plot rhythm more compact and interesting. “ During holidays such as the Spring Festival, we will arrange 6 performances every day, from 10am to 9pm, and each performance will be sold out. ”Chen Lihui, the provincial representative inheritor of Zhangzhou puppetry, introduced that the booming market is the best feedback for artistic innovation. Activate new consumption momentum with the 'sweet economy' The blue sea embraces the beach, and the red tiled old house is filled with the tranquility of time. The music of the organ art center interweaves with the sound of waves on the dock. Gulangyu Island, this' garden on the sea ', seems to have been enchanted, instantly isolating lovers who set foot here from worries. Recording special moments in romantic places is a new choice for young people to pursue individuality, and Gulangyu Island is a popular place for marriage, love, and travel. Taking this as an opportunity, the Xiamen Civil Affairs Bureau focuses on the "sweet economy" and cultivates new scenarios for wedding consumption. “ The Ministry of Civil Affairs is vigorously promoting the construction of a park style country nationwide A Level Marriage Registration Center. Xiamen seized the opportunity to build a park style marriage registration center on Gulangyu Island, effectively filling the gap of park style marriage registration venues in our city and boosting the integration of wedding culture and tourism consumption with high quality. ”Lin Shengqun, Deputy Director of Xiamen Civil Affairs Bureau, said that from its opening to August 16th, the Gulangyu Marriage Registration Center has processed a total of 402 marriage registrations, including 18 for foreign, Hong Kong, Macao, Taiwan, and overseas Chinese. Taking the marriage registration center as the driving force, Gulangyu Island combines its own advantages to construct a marriage and love themed tourism route, and a comprehensive system for creating a love island. At the store of Minnan pastry souvenir brand Lin Bingji, staff showed reporters its newly launched wedding cake box. Eating wedding cakes is a traditional wedding custom in southern Fujian. This wedding cake box for newlyweds not only upgrades the taste, but also adds traditional basket elements to the gift box packaging, allowing the memory of intangible cultural heritage in southern Fujian to better integrate into modern wedding scenes, "said Lian Fengting, a staff member of the Lin Bingji Brand Department. In addition, couples can also check in at beautiful homestays, hotels, coffee shops, listen to music at the Organ Art Center, and even hold a customized wedding on Gulangyu Island. Through this closed-loop design of "registration experience consumption", Xiamen is using the wedding industry chain as a link to promote the deep integration of culture and tourism, leverage the coordinated development of related industries such as catering, accommodation, and photography, drive economic growth in surrounding areas, and demonstrate the strong driving force of the sweet economy. The Min River is vast, with culture as its pulse and consumption as its tide. Colorful hairpin flowers, lifelike puppets, and heartfelt music - Fujian activates tradition through innovation, linking ancient and modern through scenes, making intangible cultural heritage accessible, scenic spots accessible, and consumption sustainable. The land of Fujian is painting a vibrant picture of cultural and tourism upgrading. (New Society)