The General Office of the State Council recently issued the "Opinions on Unleashing the Potential of Sports Consumption and Further Promoting the High Quality Development of the Sports Industry" (hereinafter referred to as the "Opinions"), proposing to cultivate a group of sports enterprises and sports events with world influence by 2030, and to significantly promote the development level of the sports industry, with a total scale exceeding 7 trillion yuan, playing an important role in building a new development pattern. As a high-frequency buzzword in recent years, "sports industry" has been repeatedly mentioned in the National People's Congress, the Central Economic Work Conference, and many policy documents. The heavyweight introduction of the 'Opinions' undoubtedly injects another' shot of adrenaline 'into the development of the sports industry. Why did the 7 trillion target come from? In 2014, the first landmark document of the sports industry, "Several Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting Sports Consumption," was released. Experts believe that in the following decade, sports have continuously integrated into the overall development of China's economy and society, and the diverse value functions have gradually become prominent. The sports industry has increasingly become an important component of the national economy. According to data from the National Bureau of Statistics, the added value of the sports industry in China will reach 1.4915 trillion yuan in 2023, accounting for 1.15% of the gross domestic product (GDP). Despite the impact of the epidemic, the added value of the sports industry will still grow at an average annual rate of 11.6% from 2021 to 2023, far exceeding the GDP of the same period. Wang Zhaohong, Vice Dean of the School of Physical Education and Sports at Beijing Normal University, stated that the "Opinions" propose that the sports industry should play an important role in "building a new development pattern", which indicates that the sports industry, with its unique cross-border integration ability, is becoming an important pivot to promote consumption upgrading, optimize economic structure, and create employment opportunities. It is not only a new engine for economic growth, but also an important reflection of the country's modern governance capacity and civilization level, demonstrating the inherent requirements for China's economy to shift from a high-speed growth stage to a high-quality development stage. "" Village supermarkets "and" Su supermarkets "have given rise to a wave of cultural, sports, and tourism businesses, the Winter Olympics have driven the rapid development of the ice and snow economy, and emerging projects such as outdoor sports have evolved into new trends... With the deepening of health concepts, the sports industry has shown strong driving force and contains potential for coordinated development. Wang Yuxiong, director of the Sports Economy Research Center at Central University of Finance and Economics, believes that as the economy develops to a new stage, new consumption growth points such as sports are needed to replace traditional consumption. In addition to promoting consumption and driving growth, the sports industry has also highlighted unique social effects in rural revitalization, regional development, and enhancing people's happiness, which will further support the comprehensive development of the economy and society, and promote residents' consumption willingness. Regarding the 700 trillion yuan target, Wang Zhaohong believes that it resonates with the construction of a sports power and the Healthy China strategy, providing solid industrial support and economic quantitative indicators for both. Based on the total scale of the sports industry of 3.67 trillion yuan in 2023, in order to reach 7 trillion yuan in 2030, it only needs to maintain an average annual compound growth rate of about 9.6%. "Several experts and practitioners have stated that the introduction of the" Opinions "has brought" significant benefits "to the sports industry and" greatly excited "the industry. '7 trillion' is a leading strategic goal, not just a predictive number. It sends a clear signal to the market and society that the country is fully committed to developing the sports industry, which will greatly boost industry confidence and guide resource aggregation. ”Wang Zhaohong said. Two key points are proposed in the 'Opinions', which aim to cultivate a group of sports enterprises and events with global influence by 2030. This provides two focal points for the high-quality development of the sports industry. The term 'event' appears 32 times in the document, and its importance is self-evident. Zhao Yilong, deputy researcher at the China Sports Economy Research Center of the Institute of Sports Science of the General Administration of Sport of China, believes that the "Opinions" highlight the core leverage role of sports events in it. Wang Xueli, director of the Sports Industry Development Research Center at Tsinghua University, stated that the event economy can promote the improvement of service levels, unleash consumption potential, and create regional brands, "which means the comprehensive integration of sports and national economic and social development. In recent years, there have been many highlights in the field of domestic sports events: professional tennis in the "Chinese season" is difficult to obtain tickets for, "Village Super League" and "Su Super League" frequently appear on the market, and the box office of the Chinese Super League and CBA is booming... All of these are in line with the "Opinions" that aim to enrich sports events and build a multi project and multi-level event system. The Opinion allows Li Xuhua, the General Manager of China State Grid Corporation, to see more room for development. He introduced that last year, the number of spectators for the China Open tennis tournament was about 300000, and the total ticket revenue exceeded 80 million yuan, driving consumption in the surrounding areas by 1:7.1. This year, the sales revenue of China Open ticketing has nearly doubled year-on-year, and the consumer leverage effect of the event economy is expected to further enhance. The direction is clearer, the grip is more solid, and the confidence is stronger. ”Rongjiang County Party Secretary Xu Bo said, "We will take 'village supermarkets' as the fulcrum, leverage the deep integration of culture, sports, and tourism, create internationally influential event IPs, and showcase the vivid practice of modernization in Chinese rural areas to the world. ”Enterprises also need to 'go global'. The Opinion proposes to implement overseas promotion plans for Chinese sports brands and cultivate sports enterprise groups with international competitiveness and influence. ANTA Group stated that the "Opinions" provide direction for the development of the enterprise. The group will continue to adhere to the "single focus, multi brand, globalization" strategy, deeply explore markets in Southeast Asia, the Middle East, North Africa, North America, Europe, etc., strive to occupy a unique and advantageous position in global competition, and move towards the goal of "becoming a world leading multi brand sports goods group" by 2030. Roger, Vice Chairman and Secretary General of the China Sports Goods Industry Federation, stated that the Federation will take the "Opinions" as a guide, continue to play a platform and bridge role, hold the Sports Expo well, and help enterprises seize policy opportunities and connect with the global market. The respondents generally believe that the 'Opinions' provide a more systematic and comprehensive top-level design for unleashing the potential of sports consumption, while also being more operable. From supply side events, products, and venues, to demand side consumption scenarios and measures that benefit the people, and then to support factors such as talent and finance, we have built an action loop. ”Analysis by Wang Xiaoyu, a specially appointed expert of the World Tourism Cities Federation. Under the macro goal of "7 trillion yuan", the "Opinions" have laid a comprehensive policy chain, emphasizing innovative measures such as industry integration, regional coordination, and digital empowerment, providing a solid foundation for the continuous expansion of sports consumption. Multi departmental collaboration and integration of multiple business formats are in line with the characteristics of the sports industry. ”Zhang Qing, founder of Beijing Key Way Sports Consulting Company, said. Tongxin Sports focuses on the production of synthetic sports surfaces such as plastic tracks. The content that impressed Vice President Chen Chen the most is "including eligible sports venue equipment in the scope of large-scale equipment renewal support", "central budget investment, local government special bonds, lottery public welfare funds and other support for the construction of eligible sports venue facilities", and "introducing the overall plan for the construction of the national trail system". These are all good news for the industry related to venue construction. Wang Zhaohong was deeply impressed by the content of expanding sports consumption scenarios: "Using industrial plants and other facilities to create sports spaces, fully tapping into the city's' golden corners and silver edges' resources, and building 'small and beautiful' national fitness facilities around the masses. This is feasible and creative from the perspective of urban renewal and functional integration, embedding sports facilities into the urban texture." "" Digital RMB sports consumption red envelopes, "" Following micro dramas to exercise, "" Data elements x sports "... Many new ideas in the" Opinions "are quite eye-catching, and innovative measures are hidden in creative expression. Taking the example of digital RMB red envelopes, Wang Zhaohong believes that this is a close integration of sports consumption and cutting-edge financial technology tools at the national policy level, "not only promoting consumption, but also piloting and promoting the application scenarios of digital RMB, achieving the synergy of dual policy goals". Many industry insiders also expressed their expectation that relevant departments will continue to issue corresponding rules to ensure the effective implementation of policies. The policy encourages new formats and models, giving us more confidence to continue exploring and investing. ”Ma Lin, Deputy General Manager of Yunnan Xingzhi Exploration Sports Culture and Tourism Industry Co., Ltd., said, "We also hope that the supporting implementation rules will be introduced as soon as possible, the resource support will be more specific, a multi departmental collaborative mechanism will be established, the talent system construction will be promoted, and good policies will truly be implemented." Regarding the pain points and shortcomings, "forward-looking" and "focusing on pain points" are the direct perceptions of many practitioners towards the "Opinions". The document directly addresses the pain points and key nodes of the sports consumption market, using visible hands to lead market development. ”Zhang Qing said. In the Opinion, it is mentioned that various regions are encouraged to include competition services in the list of key items for 'efficient completion of one thing', promote the further opening of public resources such as roads and water bodies to sports events, continue to promote the market-oriented operation of public sports venues, implement data infrastructure systems, and improve specific rules for the identification of data property rights, market transactions, rights distribution, and interest protection in the sports field. Many details have sparked discussions in the industry. Wang Yuxiong pays attention to the issue of corporate financing: "China's sports industry is still in its early stages, with a large number of small and medium-sized enterprises and few tangible fixed assets and collateral. In response to this situation, the Opinion specifically mentions intellectual property pledge loans. In addition, some sports facilities in the outdoor and ice and snow industries have large initial investments and long return cycles, but many facility operations already have stable income and cash flow. Through asset securitization, it is expected to solve the financing difficulties of these enterprises." Liu Zhixin, representative of small and micro enterprises and deputy general manager of Lijiang Nashanxing Sports Tourism Development Co., Ltd., said that for a long time, a major pain point for outdoor sports practitioners has been the high threshold for the use of public resources. Organizing a mountain hiking competition requires coordination with multiple departments such as forestry, public security, and transportation for approval, which takes a long time. The 'Opinions' mention simplifying the approval process, which can significantly reduce compliance costs and greatly improve operational efficiency. Many people have mentioned that professional events need to be strengthened. Wang Yuxiong said that the current highlights of the competition are more reflected in folk events such as the "Su Chao" and "Village Chao". The potential of local professional sports events such as the Chinese Super League and CBA still needs to be explored. Therefore, the "Opinions" also mention improving the development level of professional sports events. Zhang Qing noticed that the 'Opinions' provide clear directional guidance for cultivating globally influential events, including emphasizing the creation of original event IPs. ”He believes that the core engine of the sports consumption market is events, especially professional leagues. It can drive various upstream and downstream industries such as venue construction and operation, sports training, and sports equipment manufacturing. China's professional sports should focus on expanding and strengthening in order to better play a leading role