On September 12th, the 2025 Guangdong International Tourism Industry Expo (hereinafter referred to as the "Tourism Expo") officially opened in Zone A of the Guangzhou Canton Fair Exhibition Hall. The exhibition area of this year's Tourism Expo is 40000 square meters, with four themed exhibition halls: International Cultural Tourism Hall, Cultural Tourism Integration Hall, Cultural Tourism Consumption Experience Hall, and Time honored Brand (Culture) Expo. It attracts exhibitors from nearly 50 countries and regions around the world, over 100 high-quality tourism destinations, and more than 500 cultural and tourism enterprises to participate. The 2025 Guangdong Cultural and Tourism Promotion Conference and the Launch Ceremony of the Golden Autumn Cultural and Tourism Consumption Season In response to the new trend of booming inbound tourism and the 240 hour visa free transit policy, the Tourism Expo has set up an inbound tourism exhibition area. Each participating organization will jointly create four functional sections of "policy transportation route experience" to provide more convenient and in-depth inbound tourism service solutions for overseas tourists. At this year's Travel Expo, the scale of the international exhibition area has reached a new high, with participating institutions covering five continents around the world. Official groups from 28 countries and regions, including Thailand, Japan, South Korea, Russia, Malta, Uganda, Tunisia, Saudi Arabia, Iran, Oman, Iceland, Venezuela, and Mexico, made their debut. Over 20 international aviation and cruise companies formed an "international transportation service provider group" to settle in, and more than 30 overseas travel agencies showcased global characteristic tourism resources. Oleg Kochug, Director of the International Tourism Development Center at the Russian Strategic Research Center in the Thailand exhibition area, said, "This is our first time participating in the Guangdong Tourism Expo, with over 14 tourism organizations from different regions of Russia participating. Not only did it showcase well-known Russian attractions, but it also brought Russian niche tourism routes and attractions to Chinese consumers." He hopes to take this event as an opportunity to have close exchanges and cooperation with Chinese tourism industry players. Oleg Kochug celebrated the 35th anniversary of the establishment of diplomatic relations between China and Saudi Arabia and the "China Saudi Arabia Cultural Year" this year. The Saudi Arabian exhibition brought traditional Arda dance performances, Saudi coffee and date tasting experiences, and held a special promotion event; The Icelandic Embassy in China is leading local enterprises to participate in the exhibition for the first time, vividly presenting the unique scenery of the Arctic Circle to Chinese audiences; Oman makes its debut at the South China exhibition, with a focus on promoting high-quality award resources and natural landscapes; Uganda creates an atmosphere of "African wonderland" through primitive dance performances and animal statue displays. At the same time, there are various highlights in the domestic exhibition area of the International Cultural Tourism Hall of the Tourism Expo. The booth of Hengqin Guangdong Macao Deep Cooperation Zone, the "Tourism Destination Partner" of this year's Tourism Expo, utilized naked eye 3D technology, National Games themed check-in devices, and real-life camping scenes to hold the "One Journey, Multiple Stations" cultural and tourism promotion event for Aoqin, showcasing the convenience and charm of "One Sign, Multiple Lines, Enjoying Aoqin". Lin Yanjie, Director of the Cultural and Tourism Exhibition and Trade Department of the Economic Development Bureau of the Hengqin Guangdong Macao Deep Cooperation Zone, introduced that this is the first time Hengqin has become a "tourism destination partner" of the Guangdong Tourism Expo. Hengqin will take this as an opportunity to promote its latest tourism features, scenic spots, "gameplay", as well as the "one trip, multiple stops" model and "one visa, multiple trips" policy between Macau and Hengqin to consumers in other regions of Guangdong and overseas. In addition, the tennis event of the 15th National Games will kick off in Hengqin. Hengqin will take advantage of the opportunities brought by this sports event to actively promote its tourism products and projects, and will prepare richer tourism preferential policies to attract more domestic and foreign tourists. Lin Yanjie's Guangdong Theme Image Museum focuses on three major sectors: science and technology, intangible cultural heritage, and agricultural cultural tourism, and displays GAC Guzheng robot, the Pearl River piano cultural innovation, and Yunan featured agricultural products. Hong Kong, Macao and 21 cities in Guangdong all showed up. Sister provinces and cities such as Shanxi, Guangxi, Sichuan, Shaanxi, Liaoning Yixian, Fujian Sanming, Jiangsu Taizhou, and Guangdong counterpart support regions such as Ganzi in Sichuan, Nyingchi in Xizang, and Kashgar in Xinjiang also organized delegations to participate in the exhibition, focusing on displaying special cultural and tourism resources and highlighting the multiple charm and rich connotation of Chinese tourism. According to reports, this year's Tourism Expo aims to "support the high-quality development of the cultural and tourism industry", closely focusing on the consumption nodes of the Mid Autumn Festival and National Day Golden Week, and activating the potential of cultural and tourism consumption in the golden autumn. To this end, the Guangdong Provincial Department of Culture and Tourism officially launched the "Golden Autumn Cultural and Tourism Consumption Season" welfare subsidy activity on the same day, setting up a special session for the Tourism Expo and an online session, distributing a total of 20 million yuan in cultural and tourism consumption vouchers to residents across the province, tourists from all over the country, and inbound tourists, covering important nodes such as Mid Autumn Festival, National Day, and the 15th National Games. We sincerely invite tourists from home and abroad to come to Guangdong to celebrate National Day, celebrate Mid Autumn Festival, and watch the National Games, to jointly experience the symphony of tradition and trend, and immerse themselves in the unique charm of the "Vibrant Guangdong Fashion Bay Area". (New Society)