Recently, a video of a Shanghai internet famous bakery being accused of dumping and destroying a large amount of finished bread when closing at night has sparked heated discussions. Some consumers have pointed out that the store is suspected of wasting food. Subsequently, a reporter visited the store involved, and Ms. Pan, the store manager, confirmed to the reporter that it was indeed the store that experienced the incident on September 13th. The store manager stated that this was an incorrect estimation of the expected sales volume by the store, resulting in the waste of bread. The store manager stated that according to company regulations, bread cannot be sold overnight, and there is currently no system to lower prices during nighttime sales. Generally, it is directly reported as a loss. The scene of a large amount of bread being thrown away is too glaring, and there is indeed a sense of wasting food. Regarding this, the shop owner is likely to face some public criticism, which is inevitable. Although there may be some helplessness in estimating sales volume incorrectly, people still hope to be more cautious and avoid such waste. The incident also triggered an on-site investigation by law enforcement personnel from the Hongqiao Office of the Minhang District Market Supervision Administration in Shanghai. Finally, the shopkeeper admitted that the sales volume declined due to the rainstorm weather in Shanghai. Normally, the loss reporting rate of the bakery is about 3% -5%. The follow-up company will strengthen management to ensure that such things do not happen again. I believe the shop owner will take this as a warning after causing such a big uproar. But objectively speaking, simply condemning the merchants on this issue may not solve the problem. Wasting food is certainly not right, but food safety is equally important. Selling overnight bread may have problems; Discounting on time is also difficult from a business perspective. As some netizens have pointed out, "(After the discount) it is estimated that a group of people will come back to buy during the low price period, and if someone gets sick, the merchant will have to take responsibility. It's better to do less than more. It cannot be denied that shop owners have certain concerns about financial statements and consumer health risks. The problem of food waste in the baking industry has always been criticized, and this is not an isolated case. For example, statistics show that 185 million tons of bread are baked worldwide each year, of which up to 10% is discarded. From the perspective of a market economy, it is not realistic to expect businesses to fully and accurately assess demand; But in order to avoid risks, many handling methods are indeed too rough. Of course, there is also a solution, which is to recycle these expired foods and distribute them to those in need. But this also faces a problem: even if doing good things, there are costs involved in this process. The transportation and distribution of goods, the employment and participation of personnel, and the establishment and connection of channels all require costs. From a monetization perspective, this leads to a paradox: in order to save food (to some extent, save money), more funds may be needed, which does not seem to be "economic", and this cycle cannot be naturally sustained. In this regard, society needs to find a feasible institutional balance point, which not only avoids the arbitrary waste of food, but also ensures food safety and the sustainability of business operations. For example, the government can establish a public welfare platform to uniformly recycle and distribute expired food, sharing the logistics and labor costs of businesses; Enterprises can also be encouraged to participate in food redistribution through tax cuts, subsidies, and other means. At the same time, professional third-party organizations can be introduced to be responsible for testing and managing food quality, establishing a more secure trust mechanism between consumers, public welfare organizations, and businesses. In this way, it can not only reduce the worries of businesses, but also create a virtuous cycle of resource conservation and caring for vulnerable groups in society as a whole. Such measures are indeed necessary today. Objectively speaking, there are not many similar wastes in society, and they are not limited to the baking industry. People need to find a feasible solution. Of course, the prerequisite for achieving these is that people need to have a financial mindset, see the actual costs behind doing good things, and truly design sustainable mechanisms. Otherwise, if it only stays at the level of moral appeal, it will often quickly be interrupted due to financial, human, and management pressures. In other words, public welfare activities also require the support of commercial logic and the need to find a balance between goodwill and rationality. (New Society)