After a bountiful harvest, the supply will increase, but whether the demand can keep up and whether the channels are open are related to the wallets of farmers. The starting point for building a strong agricultural country is the harvest of a bountiful harvest, that is, stable agricultural production and supply guarantee, and the foothold is the increase in income, that is, increasing farmers' income. The quality and efficiency competitiveness of development runs through it. Spring planting and autumn harvest, spring flowers and autumn fruits, today is the Chinese Farmers' Harvest Festival. Before and after the Harvest Festival, various regions organized rich and colorful celebration activities. Besides enjoying a bountiful harvest, how to effectively transform agricultural harvests into increased income for farmers is a valuable topic. We should use festivals as a medium to cultivate a bountiful harvest economy. Of course, the harvest here is both a bountiful harvest and an increase in income. Harvest is the embodiment of labor value, but it is not the end. With technology, obtaining a good harvest is no longer so difficult unless there is a natural disaster. Now, how to make the harvested products sell at a good price is my biggest concern. "This is the voice of many farmers. In the current situation where the income from working is generally higher than that from farming, farmers have a strong desire to increase their income from farming. After a bountiful harvest, the supply will increase, but whether the demand can keep up and whether the channels are open are related to the wallets of farmers. If the market development is not ideal, there will be a phenomenon of "high yield but poor harvest". And the harvest economy is the economic chain from harvest to income increase. People's three meals cannot do without agricultural products, and Chinese people love to find surprises on their tongues. From this perspective, agriculture is an eternal sunrise industry. However, the changes in agricultural product prices are extremely complex, and if not handled properly, they will inevitably affect profits. The starting point of the agricultural power we want to build is the harvest of abundant harvests, that is, stable agricultural production and supply guarantee, and the foothold is the increase in income, that is, the increase of farmers' income. The quality and efficiency competitiveness of development runs through it. Therefore, not only should there be farmers enjoying a bountiful harvest and abundant fruits, but also cultural enrichment, prosperous production and sales, and strong brand harvest. We do not lack good agricultural products, but we lack opportunities to discover good products, which is a loss for both producers and consumers. In the era of mobile Internet, agricultural products are more likely to be seen. Last year, lychee production was generally reduced and prices were pushed to a high level. This year is a super 'big year' for lychee production, and if effective measures are not taken, it is highly likely to cause sales difficulties. The collection of novels, TV dramas, and movies in 'Litchi in Chang'an' has aroused people's attention to lychee and heated discussions about the cold chain. In addition, the active efforts of the main production areas have played a role in the smooth sales of Lingnan lychee and consumers' access to affordable lychee. This enlightens us that the new production and sales model with culture as the soul and industry as the chain has great potential. Production and sales are two sides of the same coin and cannot be neglected. To build a modern industrial system, for agriculture, it is not only necessary to consider how to ensure the supply of agricultural products, but also how to bring benefits to farmers. In the past, the main focus was on solving the problem of total supply of agricultural products. Now, while promoting supply-demand balance, we need to pay attention to improving industrial efficiency, balancing production supply and market prosperity. In addition, we should strengthen the harvest economy, optimize the supply side, innovate the circulation side, and activate the market side, so that more agricultural products can be seen and more consumer demand can be met. Naturally, it is difficult to achieve this solely by farmers themselves, especially dispersed small-scale farmers, without the active role of an efficient market and a proactive government. Play an effective market role. Expanding consumption of agricultural products requires new ideas. To smooth the consumption chain between urban and rural areas, we need to focus on both the upward movement of agricultural products and the efforts of citizens going to rural areas. It can not only promote the export of agricultural products from villages to cities and reach the dining tables of citizens, but also attract urban residents to enter the countryside and experience it. The initiator of this year's Harvest Festival's Golden Autumn Consumption Season has added the Ministry of Culture and Tourism, aiming to integrate agriculture, culture, and tourism as a link, so that consumption is no longer limited to "buying", but extends to "appreciating, playing, learning, and creating". In the future, it may be better to increase efforts in attracting residents to go to the countryside for consumption, promote more high-quality rural leisure and sightseeing routes, and create more rural activities with traffic, so as to gather rural popularity and heat up the consumer market. Play a proactive role in the government. Urban and rural areas are organic entities, and we must never forget the countryside at any time. Compared to cities, rural areas still lack public services. In the field of agriculture and rural areas, thinking and doing things should be more from the perspective of farmers. Let the whole society not only focus on these few days, but also pay long-term attention to agriculture, rural areas, and farmers, and increase the level of attention and investment. Each region should introduce targeted measures to assist agriculture, promote inclusive agricultural projects, and promote practical agricultural scientific and technological achievements. Efforts should be made to deliver the policies, technologies, and information needed for agriculture to the fields, and to provide practical services that are accessible to farmers. (New Society)