This year, National Day and Mid Autumn Festival meet, and residents' demand for cultural tourism consumption will be concentrated and released. The Ministry of Culture and Tourism will launch the "National Day Cultural and Tourism Consumption Month" activity. During the consumption month, more than 25000 cultural and tourism consumption activities will be held in various regions, and over 330 million yuan in consumption subsidies will be issued. The film market is also unwilling to be lonely, with a total of 13 films scheduled for the National Day holiday in 2025. From multiple movies during the National Day holiday to the event arrangements of the Ministry of Culture and Tourism, the cultural and tourism consumption market is not only expanding in scale, but also upgrading in quality. It not only accurately responds to residents' consumption expectations, but also reflects the positive guidance of policies on the cultural and tourism market. Targeted selection allows "good content" to accurately match "good audience". In terms of movies, there will be seven new films released on the same day as this year's National Day, which not only expands the schedule, but also enriches the genre selection: war history film "Volunteer Army: Bloodshed Peace", fantasy film "Assassination of Novelist 2", as well as satisfying children's needs with "The First Star of the Three Kingdoms" and "Piggy Hero: The Rebel of an Old Pig". In terms of tourism, many cities have launched "slow vacation" projects with the theme of healing and relaxation, as well as "e-sports carnival" and "alcohol culture festival" for young people. For example, Kunming Airport has launched a special service called "Eight Fragrances" to welcome guests, allowing tourists to experience the unique charm of the local area at the airport. These diverse choices not only weaken homogeneous competition, but also enable the consumer needs of the masses to be more fully satisfied. Policy guidance enables precise alignment of "good supply" with "good demand". During this year's National Day holiday, the Ministry of Culture and Tourism will officially launch the "100 Cities and 100 Districts" three-year action plan for cultural and tourism consumption, coordinating with China UnionPay, financial institutions, and platform enterprises to launch discount activities such as consumption vouchers and payment discounts, as well as convenient measures for inbound tourism consumption. Taking Beijing as an example, during the National Day holiday, with the theme of "Colorful Four Seasons in Beijing", the city will collaborate and deeply integrate commercial, cultural, tourism, and sports exhibitions, launching more than 500 consumer promotion activities. Under such policy guidance, discounts such as consumer vouchers and full payment reductions have truly helped consumers "save money" and lowered the threshold for public participation. This kind of "real gold and silver" support not only makes more people dare to consume and willing to consume, but also heats up the entire cultural and tourism consumption market from the demand side, driving supply side enterprises and merchants to actively develop rich new products, forming a virtuous cycle of "consumers benefit, suppliers add vitality". Technology empowers "good experiences" to deeply align with "good expectations". In recent years, cultural and tourism consumption has increasingly demanded a sense of emotional resonance and a tangible experience. From the AR cruise ship of the West Lake water night tour project to the VR digital space of "Crossing the Bronze Age" at the Hubei Museum, from the digital guide of the "Shanhai" APP at the Hunan Museum to the "Digital Scripture Cave" data platform at the Dunhuang Academy. The physical application of these technologies no longer allows cultural and tourism consumption to stay at the surface experience of "display" or "walking and looking", but allows more people to immerse themselves in touching, feeling, and interacting, meeting consumers' expectations of "getting closer". Under the atmosphere of the Double Festival, using technology to make cultural and tourism consumption more accurately match the expectations of holiday travel consumers for high-quality experiences will inject more vitality into the market. The Golden Week has pushed the consumer market into the peak season, and cultural and tourism departments in various regions need to lay out in advance to better activate the internal driving force of the cultural and tourism market, promote cultural and tourism consumption with both scale and quality, and allow more consumers to experience happiness in the streets and alleys, so as to make the festive atmosphere of the Double Festival more intense. (New Society)