Smart travel "is not only an iteration of travel methods, but also a reflection of the public's attitude towards life, demonstrating the rationality and confidence of consumers, and forcing the cultural and tourism industry to accelerate its upgrading towards refinement, personalization, and quality. This summer, China's cultural and tourism market continues to heat up, with crowds flowing through major scenic spots. Behind the hustle and bustle, travel methods are quietly changing: the once" spontaneous travel "is increasingly becoming a carefully planned" planned travel "; The trend of blindly chasing popular attractions is gradually fading away, and exploring "niche secret places" has become a new trend... These new travel methods, which are called "smart tourism" by netizens, are not only eye-catching scenery in the summer tourism market, but also reflect the transformation of consumers' tourism concepts. The "intelligence" of "smart gaming" is reflected in the efficient decision-making empowered by numbers. With the deep integration of digital technology into the cultural and tourism field, tourism service platforms have become increasingly sophisticated, making it convenient to obtain information such as travel guides, price comparison tools, and service guides. The decision-making cycle for tourists has been significantly shortened, while the quality of decision-making has significantly improved. From predicting destination weather and foot traffic, to real-time foot traffic in scenic areas and real hotel reputation, the digital technology built panoramic prediction system makes travel more deterministic and planned. According to data from some tourism platforms, the booking cycle for tourism products has significantly advanced this summer, with the proportion of "early bird orders" increasing by over 30% year-on-year. The level of refinement in travel planning has also significantly improved, which is a vivid testament to the wisdom of tourist decision-making. The "wisdom" of "smart tourism" is reflected in rational and pragmatic consumer choices. Nowadays, tourists are paying more attention to the cost-effectiveness and experience of travel, willing to pay for high-quality in-depth experiences while also carefully planning to avoid unnecessary consumption. This summer, the cultural and tourism market has shown a trend of "three increases" in order volume, travel distance, and length of stay, while the focus of consumption is shifting towards areas that can improve travel quality. Taking self driving tours as an example, data released by Shenzhou Car Rental shows that the number of summer cross city self driving orders increased by 400% year-on-year, and the number of car rental orders reached a historical high. In terms of travel distance, long-distance orders over 800 kilometers account for over 30%, an increase of nearly 40% year-on-year. From the perspective of travel destinations, many small towns in counties are experiencing a peak in car rental and self driving, becoming a new growth highlight in the summer market. These scenes vividly illustrate the consumption logic of "smart tourism" - experience is king, cost-effectiveness is paramount. Tourists repeatedly vote with their footsteps, outlining a new trajectory of upgrading tourism demand. The popularity of "smart tourism" is essentially the result of resonance between supply and demand at the same frequency. From the demand side, after years of market cultivation, consumers' tourism awareness has become more mature, bidding farewell to the "casual sightseeing" and pursuing personalized and immersive experiences, providing a soil for "smart tourism"; From the supply side, various regions and departments take the initiative to respond to demand with innovation. The Palace Museum launches a digital immersive experience project to bring cultural relics to life; Suzhou expands the opening scope of garden night gardens and enriches nighttime consumption scenes; Guangxi has launched a "one ticket multi day tour" preferential policy for scenic spots, reducing travel costs... These innovative practices not only enrich the supply of high-quality cultural tourism, but also inject new vitality into the market. The rise of "smart tourism" has revealed a new direction for the development of the cultural and tourism industry. Currently, China's cultural and tourism industry is transitioning from scale expansion to quality improvement, entering a new stage of stock competition and quality supremacy. Smart travel "is not only an iteration of travel methods, but also a reflection of the public's attitude towards life, showcasing consumers' rationality and confidence, and forcing the cultural travel industry to accelerate its upgrade towards refinement, personalization, and quality. Tourists' smart tourism 'requires the market to' smart supply '. To win over consumers, the cultural and tourism industry needs to not only hone its internal skills in optimizing experiences and innovating products, launching more characteristic services that meet consumer needs, but also make efforts to regulate the market and improve services, building a solid foundation for safe consumption. Only by understanding the new consumer demands behind "smart tourism" and continuously creating new cultural and tourism supplies that make tourists feel at ease, comfortable, and motivated, can we continuously stimulate the endogenous power of the cultural and tourism market and promote high-quality development of the industry. (New Society)