Sci-Tech

National Day holiday, unlocking new gameplay in technology tourism

2025-10-09   

During the National Day holiday, the China Science and Technology Museum launched a series of themed science popularization activities, including "Celebrating Double Festivals and Enjoying Technology", Huaxia Science and Technology School's National Day special event, VR immersive experience in special effects cinemas, and interactive applications of artificial intelligence. Together with the newly opened Ocean Exhibition Hall, they created a science popularization feast for the audience. Experience the countdown to a rocket launch firsthand, and feel the space dream within reach amidst the deafening roar; Dancing with robots, imitating their expressions, following their dance steps, and enjoying the fun brought by technology in intimate interaction... During this year's National Day and Mid Autumn Festival holiday, a strong trend of technology tourism has emerged, and science museums have become popular check-in spots for many families. The rich and colorful cutting-edge technology experience activities make people linger and forget to leave. Data shows that during this holiday, the passenger flow of many science museums and popular science venues across the country has significantly increased year-on-year. Among them, the passenger flow of Sichuan Science and Technology Museum increased by about 269% year-on-year, the orders of China Soong Ching Ling Youth Science and Technology Cultural Exchange Center increased by 319% year-on-year, and the average daily passenger flow of China Science and Technology Museum was also close to 30000 people, which jointly confirmed the booming scene of science and technology tourism. Colorful activities are staged one after another, such as watching robots dance in Shanghai, controlling robotic arms in Nanjing, and unlocking the secrets of aircraft carrier electromagnetic catapults in Beijing... During the National Day holiday, science and technology museums around the world are innovating, bringing visitors a series of novel experiences that combine education with music and shock people through creative interaction, integration of ancient and modern, and cross-border linkage. At the Science Theater of Hefei Science and Technology Museum, paper scraps dance on their own, bubbles fall like raindrops, "ping pong cannons" are fired with a bang, and "spinning flying chairs" keep spinning. Each unique "technology party" has caused the audience to exclaim in surprise. This kind of activity is very meaningful, "a parent told reporters." Children used to find scientific knowledge boring, but this time they not only understood the principles, but also didn't want to leave. "As night fell, the Fujian Provincial Science and Technology Museum transformed into a technology illusion, with a heavily armored" Iron Man "warmly interacting with the public at the entrance. This holiday, the museum will launch the "Intelligent AI Fantasy Night Adventure" night event, which will provide over 30 interactive experiences for audiences of different ages to experience the charm of technology through hands-on practice and competitive exploration. According to incomplete statistics, the number of online and offline participants on the first day of the event exceeded 1.2 million. Technology tourism continues to heat up in Shenzhen. At the Shenzhen Science and Technology Museum, 80% of the exhibits offer deep immersive experiences, with children exploring space in the "Space Exploration" exhibition hall and conversing with humanoid robots in the "Better Life" exhibition hall. The museum also launched a variety of projects such as the National Defense Science Popularization Roadshow, Future Science and Technology Games, and the "Nine Heavens Embracing the Star River" Moon Observation, attracting many families to participate. What kind of experience is it to hug and shake hands face-to-face with sci-fi IP? In Sichuan, superstars from science fiction works break through the "dimensional wall" and appear at the Chengdu Science Fiction Museum. Tourists can interact and take photos with high-precision restored mecha characters up close, experiencing a narrative scene that combines reality and virtuality, and experiencing the imagination and technological power of Chinese science fiction. The collision of ancient and modern times is also a highlight of this holiday technology tour. The "Waves and Open Seas Festival" and the Science Carnival commemorating the 620th anniversary of Zheng He's voyages to the West, created by Qingdao Science and Technology Museum, have opened a dialogue between history and technology. At the event, children put on VR (virtual reality) glasses and transformed into "underwater archaeologists", "touching" cultural relics that have been dormant for a hundred years, and understanding maritime civilization and marine science in the interweaving of virtual and real time and space. The science museum is not only a static place for displaying artifacts, but also a dynamic hall for conveying scientific ideas and values. ”Guo Zhe, the director of the China Science and Technology Museum, believes that the launch of various activities during the holiday aims to make advanced technology tangible and sensory, stimulate the scientific enthusiasm of the public, especially young people, through interactive experiences, promote the deepening transformation of science education from "knowledge imparting" to "literacy cultivation", and make the science and technology museum an important social classroom for cultivating innovative thinking and creating a scientific atmosphere. Leading the new trend of urban consumption. During this year's National Day holiday, technology tourism has opened up a new path of consumption with its unique charm, injecting new vitality into urban economic development. The Xi'an Science and Technology Museum has launched the "Chang'an Cloud Science and Art Trendy Life Festival" for the first time, transforming technological aesthetics into an immersive cultural and tourism experience. According to Ctrip data, the ticket transaction volume and consumption amount of the museum during the National Day holiday increased by over 600% month on month. In just five months since its opening in Shenzhen, the Science and Technology Museum has welcomed its 200000th audience, becoming the top tier cultural and tourism destination in the Greater Bay Area. The influx of a large number of tourists not only directly drives ticket revenue, but also activates diversified consumption in surrounding areas such as catering, cultural and creative industries, and education. By optimizing service support, the official can meet the dining and rest needs of over 30000 people per day, while also supporting characteristic science popularization activities and cultural and creative products to continuously enhance consumer vitality. This trend is happening in many parts of the country. Data shows that during the National Day holiday, the ticketing transaction volume of Sichuan Science and Technology Museum increased by over 3000% month on month, and the consumption amount increased by over 1900%; Fuzhou Science and Technology Museum also performed outstandingly, with ticket transaction volume increasing by over 900% month on month and consumption amount increasing by over 1900%. Chen Nengjun, a researcher at the Global Urban Civilization Model Research Institute of Southern University of Science and Technology, stated that technology tourism, through scenario based experiences and professional explanations, enables cutting-edge technology to move from the laboratory to the public. This not only enhances the knowledge content of cultural and tourism experiences, but also expands the popularization path of technological achievements. This deep integration model will continue to promote the integration of the "cultural tourism+technology" industry and economic growth. Policy support has accelerated the development of technology tourism. In 2024, the General Office of the State Council issued the "Several Measures to Further Stimulate the Potential of Tourism Consumption", which specifically mentioned "supporting the construction of a number of science and technology cultural tourism demonstration projects, encouraging scenic spots, museums, science museums and other places to develop science and technology tourism products, and cultivating new formats such as" science and technology+research "and" science and technology+leisure ". The policy layout continues to be improved, promoting the deep development of industries. At the recent series of themed press conferences on "Completing the 14th Five Year Plan with High Quality" held by the State Council Information Office, Lu Yingchuan, Deputy Minister of Culture and Tourism, stated that in the next step, we will adhere to stimulating new development momentum through cultural creativity, technological innovation, and industrial integration, continuously promote the high-quality development of the cultural industry, and better meet the diverse spiritual and cultural needs of the people. The integration of 'culture+technology+tourism' has given rise to new consumption drivers, which is essentially the embodiment of new quality productivity in the cultural and economic field. ”Chen Nengjun said that in order to promote the sustainable development of science and technology tourism, it is necessary to systematically layout the tourism scene, activity experience, and business model, and build a full chain industrial ecology from product innovation, service upgrading to business innovation. (New Society)

Edit:Momo Responsible editor:Chen zhaozhao

Source:Science and Technology Daily

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