The Double Festival brings joy to the mountains and rivers of China. On October 9th, various departments intensively released the latest "report card" for the National Day and Mid Autumn Festival holiday. The Ministry of Transport announced that from October 1st to 8th, the cumulative cross regional personnel flow in the whole society was 2.433 billion, with an average of 304 million people per day, a year-on-year increase of 6.3% compared to the same period in 2024. The Ministry of Culture and Tourism estimates that during the 8-day holiday, 888 million people traveled domestically nationwide, an increase of 123 million people compared to the 7-day National Day holiday in 2024; The total cost of domestic travel was 809.06 billion yuan, an increase of 108.189 billion yuan compared to the 7-day National Day holiday in 2024. According to the National Film Administration, the box office of movies during China's National Day holiday in 2025 will be 1.835 billion yuan, with a total of 50.07 million viewers. Double Festivals add color, humanity shines brightly, and the economy prospers. In the "Extended Golden Week", people compete with each other to depict the dynamic scene of autumn, with beautiful rivers and mountains as scrolls? The 'mobile China' shows vitality and strength. The Huajiang Canyon Bridge in Guizhou, a newly crowned world number one high bridge with the slogan "First in both horizontal and vertical directions", has become a new landmark for "highway enthusiasts" to check in during this holiday. On the first day of the holiday, the traffic flow at the exit of the Huajiang Canyon Bridge toll station reached 4429 vehicles. More accessible roads and bridges, faster trains, and a more comprehensive transportation system help achieve a historic high in transportation during the National Day and Mid Autumn Festival holidays. According to Tongcheng data, on the eve of the holiday, the "Three Highs" routes consisting of highways, high bridges, and high-speed railways are densely newly launched, connecting themed scenic spots and tourism products such as red, moonlight, and autumn colors, making travel with a radius of about 300 kilometers more frequent and providing richer experiences; The policy of free passage of small buses on national toll roads during holidays has further stimulated the consumption heat in the domestic market. Behind the figures of high-speed trains speeding, airplanes soaring, cruise ships sailing far, and self driving like the wind, lies the confidence and image of a great power. The 'humanistic China' has connotations and emotions. At 4am on October 1st, before dawn, Tiananmen Square in Beijing was already crowded with people. In the early morning, 121000 people held their breath and looked up at the flagpole, hoping to witness the five starred red flag rising together with the sun. Visiting and reminiscing in Shaoshan, Hunan, the site of the First National Congress of the Communist Party of China, Nanhu, Jiaxing and other places, enjoying autumn scenery in Wuyuan, Jiangxi and Xiangshan, Beijing, and spending the Mid Autumn Festival night in Hubei Provincial Museum and Shenyang Palace Museum... The combination of national pride and travel enthusiasm is like a powerful engine, driving the gears of humanistic economy to accelerate operation. The night tour, full of the atmosphere of Mid Autumn Festival, is particularly popular among tourists during this holiday, driving the hot "night economy": Ctrip data shows that the search popularity of "night tours" on Ctrip has increased by over 200% month on month. The nighttime popularity of several venues such as Shanghai Pudong Art Museum and Nanjing Museum has increased by more than 5 times compared to the same period last year. The popularity of scenic spots such as Nianhua Bay in Wuxi Chanyi Town and Chongqing Happy Valley, which have nighttime activities such as drone fireworks shows, has increased by over 30%. The holiday life, infused with national conditions, Chinese style, and cultural flavor, constantly confirms that culture has become a key factor driving consumption and empowering the economy. 'Reunion in China' is more affectionate and powerful. The moon shines on our country, with light and shadow shining together. The box office champion of the National Day holiday, 'Volunteers: Bloodshed Peace', combines family, comrade in arms, and national feelings, showcasing the determination of the martyrs to defend their country and their longing for the unity of their families and nations. On days of reunion, a movie that hits the heart can always evoke infinite resonance. Life on the Waves "uses black humor to narrate the story of a family supporting each other and bravely overcoming countless difficulties; Deafening "focuses on anti fraud themes among the deaf community, with some stories drawn from real events; The first part of "Starry Sky of the Three Kingdoms" fully utilizes the expressive power of animation, taking the audience back to the era of the Three Kingdoms when the smoke of war was raging and the warlords were vying for supremacy... In the diverse and colorful film, people deeply cultivate their patriotism and feel humanistic care. Various regions and departments should fully unleash the consumption potential of "film+" and promote the continuous expansion of the film industry chain. The Hengfeng Film and Television Base in Shangrao, Jiangxi, which is one of the filming locations for "Volunteer Army: Bloodshed Peace," has designed a high-quality tourism route, and the daily average passenger flow during holidays has increased by more than 50% year-on-year; In Liaoning, outdoor film screenings are combined with intangible cultural heritage projects related to food, enriching the nighttime cultural life of citizens; In Inner Mongolia, the mutual recognition and reciprocity of "one vote for multiple uses" covers major cinemas, scenic theaters, Inner Mongolia Football Super League, etc. "Traveling with movies" and "Eating with movies" bring more consumption scenarios. Reunion is the most beautiful theme of holidays. According to data from Qunar, family outings account for over 40% during the holiday period, with the 23-30 age group showing the strongest consumption vitality, and teenagers aged 13-17 experiencing the highest growth in consumption. Looking at the full moon together, sharing the prosperity of the prosperous era. After the gathering, people immerse themselves in their work and life with full passion. Recalling the touching moments, joyful smiles, and heartwarming words of the holiday, we feel with our hearts that reunion is the most joyful, happy, and powerful. (New Society)