Recently, Tianzhu Mountain Scenic Area announced that starting from October 6th, it will launch a "one-time ticket purchase, lifelong free" welfare activity for residents in Hefei, Fuyang, and Wuhan. It is understood that Hefei, Fuyang, and Wuhan are important source cities of tourists for Tianzhu Mountain Scenic Area, accounting for about 25% of the total number of visitors received by the scenic area. The saying 'one ticket purchase, lifelong free' has actually been a pioneer for a long time. For example, since March 9th of last year, the Grape Valley National 5A Tourist Scenic Area in Turpan, Xinjiang has implemented the policy of "first-time real name ticket purchase, lifelong free ticket". Since May 1st of that year, all A-level tourist attractions in Turpan have implemented this policy; In April of this year, Zhouzhuang Scenic Area in Kunshan, Jiangsu also launched the initiative of "unlimited free admission with one ticket purchase". This type of practice has received unanimous praise from netizens and has also brought many benefits to the scenic area. On the one hand, "one-time ticket purchase, lifelong free" can alleviate the "crowding out effect" caused by high priced tickets, allowing tourists to better enjoy the tourism resources of related places through "repeat tours" and "in-depth tours". On the other hand, "one-time ticket purchase, lifelong free" can drive the development of related industries such as hotels, catering, shopping, and transportation around scenic spots, turning tourist "traffic" into economic "increment". To put it more deeply, "one-time ticket purchase, lifelong free" is not only "returning the scenery to the people", but also a reflection of the transformation of the tourism industry from a "ticket economy" to an industrial economy. For a long time, the high price of tickets in many scenic spots has not only deterred some potential tourists, but also suppressed their consumption expenses in the scenic spots and local areas, becoming a bottleneck that restricts the transformation and upgrading of tourism consumption. It can be said that 'ticket dependence' is a product of the primary stage of tourism development. At present, getting rid of the "ticket economy" and exploring diversified revenue is obviously more conducive to the sustainable development of scenic spots and local tourism industry. To increase the "repeat visit rate" of tourists, "one-time ticket purchase, lifelong free" is just the first step. Next, various regions and scenic spots need to further tap into their potential, promote differentiated operations, and make efforts in enriching tourism products, carefully creating tourism routes, and improving management service levels, in order to eliminate safety hazards to the greatest extent possible, rectify the problem of price disorder in food, accommodation, transportation, tourism, shopping, entertainment, and other aspects, and enhance the attractiveness of secondary consumption content such as performing arts, cultural and creative industries, and catering. Only in this way can "one-time ticket purchase, lifelong free" have more value in attracting customers, maximizing customer attraction, gathering, and retention. (New Society)