Recently, a hospital in a certain area issued a "good news": warmly congratulating the hospital on "achieving new results". In September, the number of outpatient visits was 7577, and the number of inpatient and outpatient surgeries was 426. On the first day of opening in October, the number of outpatient visits was 451, and the number of surgeries was 25. This hospital is a comprehensive "second level" hospital and also a designated hospital for basic medical insurance for local urban employees and residents. Doctors have a benevolent heart, and the duty of hospitals is to save lives and assist the injured. It is not appropriate to issue "good news" according to business logic based on KPI. In August this year, the State Administration for Market Regulation, the National Health Commission, and the State Administration of Traditional Chinese Medicine jointly issued the "Guidelines for the Recognition of Medical Advertisements", which clearly defined the boundary between medical advertisements and medical information disclosure, and strictly prohibited any form of disguised medical advertisements. Although the hospital's "good news" is referred to as internal information, it has already generated advertising effects when it enters the public arena of social media. The red line set by laws and regulations for medical advertising is precisely to prevent medical institutions from falling into the vicious competition of "traffic first". As a designated hospital for medical insurance, its core responsibilities stem from the Basic Medical and Health Care and Health Promotion Law of the People's Republic of China. The public welfare nature of medical insurance funds determines that the amount of diagnosis and treatment is not a "performance", but a barometer reflecting the health status of people's livelihoods. Diagnosis and treatment data can reflect the service capabilities of medical institutions, but "good news" blurs the boundary between public healthcare and commercial institutions. From the perspective of medical ethics, hospitals should take it as their responsibility to treat and save patients. If patients' illnesses are treated as "excellent results", it is unreasonable and may even promote chaos such as excessive medical treatment, eroding the foundation of trust between doctors and patients. As for the emotions of ordinary people, the glaring aspect of "good news" is that it alienates patients' pain into cold KPI data and a weight for hospitals to generate revenue. Who knows, behind those outpatient numbers are patients tormented by illness and their anxious families. A high cure rate, low complication rate, and patient satisfaction are what deserve good news; How can we take the rising number of outpatient visits and surgeries as good news! The true "good news" of a hospital should be the smiling faces of patients after recovery, the successful treatment of critically ill cases, and the breakthrough and innovation of medical technology. I hope there are no illnesses in the world, why bother with medicine and dust. (New Society)