Competing in the global market and competing for technological content - Guangdong's "smart manufacturing" drives the new wave of sports industry
2025-10-24
In less than 20 days, the Guangdong Olympic Sports Center located in Tianhe District, Guangzhou will become the center of attention. On the evening of November 9th, the torch of the 15th National Games will be lit here, and a few days after the opening, the athletics events of the 15th National Games will be held here. The track and field of Guangdong Olympic Sports is manufactured by local enterprise Tongxin Sports and has passed the highest level of World Athletics Federation Level 1 venue certification, waiting for the fastest runner in the country to compete. It is understood that the World Association of Athletics Federations Level 1 venue certification is the highest level of track and field certification. Passing Level 1 certification means that this track meets the strictest standards of the World Association of Athletics Federations in terms of design, materials, construction technology, and performance, and has the conditions to host top-level track and field events such as the Olympics, World Athletics Championships, and relay races. Data shows that there are a total of 22 World Association of Athletics Federations (IAAF) Level 1 certified venues built by Chinese manufacturers worldwide. Manufacturers in Guangdong Province contributed 14 of them, accounting for over 60%. Competing in the global market is about competing for hardcore strength. Chen Chen, Co President of Tongxin Sports, introduced that Tongxin Sports' production base has built a complete intelligent manufacturing ecosystem with "cloud data chain" as the core, running through "nano level raw material control AI fully automatic synthesis industrial brain optimization intelligent cockpit supervision". The production base deeply integrates automation, digitization, and intelligence, with data chains running through the entire process from raw materials to finished products, redefining the manufacturing standards for sports venue materials. ”Chen Chen said. Currently, China's sports equipment manufacturing industry is undergoing a profound transformation driven by digitalization. The integration of new technologies such as artificial intelligence, big data, and virtual reality with sports equipment is accelerating. The list of national level "specialized, refined, unique and new" small giant enterprises in the sports field announced in the first half of this year (2024) includes a total of 146 enterprises, of which 30 are from Guangdong. Multiple companies are moving towards world-class standards. In September of this year, the Billy Jane Gold Cup tennis tournament was held in Shenzhen, during which the tennis robot "Acemate", capable of playing, made a stunning appearance. Acemate "is developed by SwitchBot, a robot that integrates 4K binocular cameras with visual perception and control technology, high dynamic environment interaction algorithms, and can accurately capture the trajectory, speed, and rotation angle of incoming balls. The intelligent decision-making brain analyzes game strategies in real time, forming personalized ball return plans, and can predict the ball path, full field movement, and return shot like professional human players. I am deeply impressed by the robot's ability to move and return the ball. Previously, the serving machine was fixed in one place, but this robot can run the entire court according to the landing point of your ball, just like a real tennis player. Whether for tennis training or teaching, it is a revolutionary product. ”The head coach of the All England Tennis Academy, Layton, said. In May of this year, "Acemate" immediately attracted global attention after its launch on overseas crowdfunding platforms, achieving a crowdfunding amount of over 16.5 million yuan and attracting more than 1500 supporters from around the world to participate. The person in charge of Wo'an Robot stated that the company has been deeply involved in AI embodied intelligence technology for nearly a decade. Through independent research and development, the company has mastered three core AI embodied technologies: AI machine vision control technology, robot positioning and environment construction technology, and distributed neural control network technology. It has built AI embodied solutions covering environment perception, motion control, and intelligent decision-making. This robot is the result of ten years of continuous technological accumulation, iteration, and innovation. A solid manufacturing foundation and bold digital transformation support Guangdong's sports manufacturing industry's solid steps towards the high-end of the value chain. However, the transformation and upgrading of the manufacturing industry requires not only internal cultivation, but also the support of application scenarios and industrial ecology. Shenzhen Guangming District will host the 15th National Cycling (freestyle and racing) event, but many people may not know that Guangming is also a true city of bicycles. Xidesheng, a bicycle company rooted in Guangming District, has grown from a contract manufacturer to a world-renowned brand of bicycles over the past 30 years. Nowadays, Xidesheng bicycles frequently appear at top international events such as the Tokyo and Paris Olympics, the Tour de France, and the Tour de Spain, and participate in industry conferences such as the Paris International Cycling Exhibition and the Beijing International Cycling Sports and Equipment Exhibition. In the first half of 2025, the export of Xidesheng products to the European Union increased by 9.7% year-on-year. The relevant person in charge of Guangming District, Shenzhen stated that relying on the leading role of Xidesheng Enterprise, Guangming District has formed a bicycle industry echelon covering cutting-edge technology research of bicycle materials, innovation of core component technology, vehicle manufacturing, and intelligent applications. In 2024, the total output of bicycle and accessory manufacturing in Shenzhen will be 10.588 billion yuan, with Guangming District accounting for over 60%. This not only forms a full industry chain ecosystem around bicycle manufacturing, but also aims to create an economic ecosystem of "riding+" throughout the entire chain. Zhang Yali, Deputy Director of the Culture, Radio, Television, Tourism and Sports Bureau of Guangming District, Shenzhen, introduced that Guangming District relies on the construction of leisure cycling trails to systematically sort out 112 scientific popularization, natural ecology, rural experience, cultural and artistic resource points in the whole district. 10 characteristic boutique routes have been customized for different customer groups, and "cycling+tourism" resources have been deeply explored. Based on the opportunity of the 15th National Games, combined with professional bicycle tracks and diverse levels of bicycle events, we aim to create a core venue for "cycling+racing" in the Bay Area. Guangdong will adhere to the high-level construction of a modern sports industry system, support advantageous sports enterprises to become stronger and bigger, take multiple measures to enhance the development level of sports industry clusters, improve the carrying capacity and service capacity of sports industry platforms, and promote the sports industry to move towards new strength. ”The relevant person in charge of Guangdong Provincial Sports Bureau said. (New Society)
Edit:He Chuanning Responsible editor:Su Suiyue
Source:Xinhua
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