In the early morning of late autumn, the north scenic area of Changbai Mountain is already crowded with people. Ms. Li, a tourist from Shanghai, opened her phone to scan the code and check her ticket. As the "beep" sounded, the gate opened in response, taking only a few seconds. Through the time-sharing reservation system, the queue time has been reduced by half an hour, "she said with satisfaction." Even the toilets on the mountain have strict standards: cleaning personnel clean them every 8 minutes. "In September of this year, the General Office of the State Council issued the" Notice on Further Strengthening the Comprehensive Supervision of the Tourism Market, "which clearly stated the need to" improve the level of tourism standardization, "improve the tourism standard system, promote the revision of national standards, industry standards, and local standards, and orderly develop standards for new tourism formats, new product management, and services. How can standardized construction make ecological protection more rigorous and tourist experience more comfortable? The Changbai Mountain scenic area has carried out comprehensive practice. Every piece of wood entering the Changbai Mountain scenic area has its own 'household registration'. ”An Jing, Quality Director of Changbai Mountain Tourism Co., Ltd., said, "Here, every piece of wood entering the scenic area must undergo strict quarantine. All wood must hold a quarantine report, and the protection center must conduct secondary verification to ensure 'zero invasion' of alien species." The maximum carrying capacity of the scenic area is accurate to single digits: 25000 people in the northern scenic area, 15000 people in the western scenic area, and 4000 people in the southern scenic area. There are quantitative standards for the width of the walking trail, the distribution of restrooms, and the density of rest areas. On the basis of national standards, we have formulated stricter regulations for the characteristics of high-altitude mountainous areas. "Anjing introduced that even garbage disposal has its own system: wet garbage is cleared out of the mountains on the same day, dry garbage is classified and disposed of, snow melting agents are prohibited for snow removal on icy and snowy roads, and environmentally friendly slag is used instead. These measures effectively safeguard this fragile and precious ecological treasure trove. In 2024, the forest coverage rate of Changbai Mountain will remain stable at 95.5%, and the water quality of Tianchi will continue to maintain the national Class I standard. Standardization construction is not only reflected in ecological protection, but also integrated into all aspects of tourist services. Tourists who rent coats up the mountain can get a full refund if they feel they don't need them. ”Li Jialing, head of the Consumer Environment Construction Guidance Department of Changbai Mountain Market Supervision Bureau, introduced that the scenic spot has set up a 10 million yuan "advance compensation" fund to ensure that tourist complaints are "resolved in the first time". This innovative mechanism has promoted the optimization and upgrading of the entire service system. Nowadays, the scenic area implements a complaint handling mechanism of "1-minute response, 12 hour resolution", and the 400 customer service hotline is linked with the 12345 government service hotline. The data shows that the number of complaints about scenic spots will significantly decrease in 2024. Even if it's not our responsibility, we will compensate first and then pursue accountability. ”Luo Chunguang, the general manager of Changbai Mountain Scenic Area Management Co., Ltd., gave an example that if tourists suspect the authenticity of bracelets after purchasing them, the scenic area will actively assist in identification; In the event of a vehicle accident, regardless of the liability, insurance will advance payment in advance. We aim to make tourists feel that protecting their rights in Changbai Mountain is not difficult. This customer-centric service concept is being transformed into specific service standards through standardized construction. With the deepening of standardization construction, the positive effects are expanding from core scenic spots to the whole area. In the Enduli Business and Travel Community in Changbai Mountain, 71 merchants have uniformly marked prices; Clear and standardized signage for 300 specialty products at Yunding Market; All equipment in the Snow Flower Ice and Snow Park undergoes regular safety checks. These measures enable tourists to enjoy the same high-quality service experience both inside and outside the scenic area. In the past, tourists rushed up the mountain as soon as they arrived, but now many people are willing to stay for a few more days, "said Zhou Qinglin, the general manager of Changbai Mountain Group. By creating diversified formats such as" tourism+culture "and" tourism+sports, "the average stay time of tourists has increased from 0.9 days to 1.5 days. Standardization not only enhances the tourist experience, but also promotes the transformation and upgrading of the entire industry. The national standard for "Tourism Information Consulting Services" approved this year has for the first time clarified the requirements for online services, significantly increasing the regulations for online tourism information consulting services and providing normative guidance for tourism services in the digital age; The "Requirements for Facilities and Services of Tourist Restaurants" has added low-carbon and energy-saving clauses, clearly stating five basic requirements such as "promoting frugal dining and low-carbon energy conservation", guiding tourist restaurants to promote excellent catering culture. The implementation of these national standards provides clear technical guidance and regulatory requirements for tourist attractions like Changbai Mountain. (New Society)