Recently, the enterprise group competition of the 2025 Enshi "EnBA" Basketball Finals in Hubei Province was brightly lit. The melody of 'Yundong Enshi' intertwines with the audience's cheers, creating a lively atmosphere on site. The "EnBA" with a following of over 2 billion people not only serves as a communication bridge for Enshi Prefecture's opening up to the outside world, but also strengthens the solidarity bond that unites people, injecting sustainable endogenous power into the high-quality development of ethnic regions. From the perspective of emotional reshaping, the transformation of "En BA" is an emotional bond that transcends identity and geography. Different from the sense of distance in professional competitions, "EnBA" breaks down barriers through the "five entry" promotion model of entering government agencies, schools, communities, enterprises, and rural areas. Party members and cadres compete with rural masses on the same field, and college youth team up with "youngest sisters" to participate, making basketball a common language regardless of profession or age. On the sidelines of the stadium, fans from Enshi Laifeng, Hubei applauded the winning game of Enshi Tenglong Cement Team. Community residents spontaneously formed volunteer service teams to ensure the event. Tourists and citizens sat around to watch the game and enjoy local specialties together. This spontaneous empathy and cooperation allowed "neighborhood watch" to enter the real life scene from the depths of the concept. Wang Lin, a returning youth from Tunbao Township in Enshi City, said frankly after organizing neighborhood watching games and forming a volunteer logistics team: "In the past, everyone was busy with their own tasks, but now we are working together to contribute to the village, and we feel closer to each other." "EnBA" consolidates the scattered "you" and "me" into "us", giving warm and lasting spiritual strength to social development. From the perspective of national unity, the transformation of "EnBA" is a vivid practice of forging a sense of community for the Chinese nation. As a region inhabited by 29 ethnic groups, Enshi Prefecture has built a bridge of ethnic integration through basketball. On the field, Han Chinese players cooperate seamlessly with their Tujia and Miao teammates, using passes and assists to interpret the true meaning of "holding tightly together like pomegranate seeds"; Outside the competition venue, intangible cultural heritage exhibitions such as hand waving dance and mountain folk songs complement each other, and various ethnic cultures coexist and prosper in collision. This integration extends to cross regional communication: Enshi team entered Shanghai, Zhejiang, Yunnan, Guizhou and other places to hold exchange matches with "Zhejiang BA" and "Village BA"; Representatives from 11 provinces and cities including Beijing, Shanghai, Chongqing, Tianjin, and Guangdong visited Enshi to promote the extension of cooperation between the East and the West from the economic field to the cultural and sports field. Song Ranzheng, a high school basketball coach in Taiwan, China, and a native of Baishi, Enshi, returned home with his family to watch the game, and Cheng Wanqi, the lifetime honorary president of FIBA, came to kick off in person - these scenes have deeply rooted the concept of "one family for the Chinese nation". From the perspective of local development, the transformation of "EnBA" will transform event traffic into incremental development. The combination of events and cultural tourism has achieved significant results, and the Enshi Girls' Club held simultaneously during the event has formed a linkage effect with the China Road Cycling Open (Enshi Station). From January to September this year, Enshi City received 25.9924 million tourists, with a comprehensive income of 23.131 billion yuan, and the hotel occupancy rate increased by more than 10 percentage points. The benefits of "events+industry" have been highlighted, with selenium rich potatoes, Tujia brocade and other specialty products selling well nationwide through live broadcasts. The sales of characteristic markets have increased by 30%, and local sports enterprises such as Xingyao Sports have been born, driving employment for more than 3000 people. The competition not only brings short-term benefits, but also promotes 28 Enshi residents to return home and start businesses, helping "selenium products to come out of the mountains, famous tea to go out of the province, and bulk tea to go abroad", making "soil, selenium, tea, cool, green" resources a business card for opening up to the outside world, and adding long-term vitality to economic development. From the perspective of social governance, the reform of "EnBA" explores the innovative path of "promoting governance through competition". The organizational system of "unified leadership, departmental linkage, and government enterprise collaboration" formed by the competition has become a vivid example of social governance. From the overall coordination of the nine major competition areas to the safety guarantee of thousands of matches, from referee training, the "Golden Microphone" competition to the "Public Selection King Cup" basketball knowledge popularization and promotion activities, news award selection, various departments have honed their skills in the competitions, forming a "full chain guarantee, full process service" work mode, and accumulating valuable experience for large-scale mass activities. The more far-reaching impact is that the competition promotes the sinking of public services. Sports facilities extend to village communities, and the concept of promoting health through sports is deeply rooted in people's hearts. Grassroots organizations enhance cohesion in serving the masses, achieving a virtuous cycle of "holding a game, strengthening a system, and benefiting the people". This practice of "promoting governance through competition" provides replicable experience for the modernization of social governance. Although basketball is small, it can spin a 'big ball'; Although the competition is small, it can gather people's hearts. The practice of "EnBA" has proven that cultural and sports activities rooted in the masses are not only carriers of spiritual civilization construction, but also catalysts for social development. (New Society)