Some tour groups do not accept elderly people over 70 years old, and some tour groups have tight schedules that make it difficult for the elderly to keep up with the pace. "Shanghai resident Che Weixun, who is 70 years old this year, spoke about his recent travel experiences with great emotion. Tourism consumption is service consumption, which has great potential in improving service levels. ”Lao Ailing, a distinguished researcher of the Chinese path to modernization Research Institute of Shanghai University of Finance and Economics and director of the E-commerce Research Center, believes that "in the face of the new demand for silver hair consumption, we should do differentiated design of tourism products from the perspective of improving the quality of life, and carefully develop service products". Silver haired tourism products involve various details, such as adding handrails to the bathrooms of tourist attractions to adapt to aging; The travel mini program on mobile phones also needs to be adapted to aging, with larger and more prominent fonts, and added functions such as one click customer service; When elderly people travel, they are equipped with smart wearable devices for health monitoring, and their children and family members can remotely and in real-time see the health status feedback of the elderly. In the view of Lao Guoling, these are new growth points in the tourism industry chain. "Silver haired tourism can only improve the quality of the entire silver haired tourism product by focusing on the demand side and proposing transformation and improvement requirements for the supply side. Everyone can cooperate with each other in the industry chain." "There are 90 million people in the age group of 60 to 64 in China, which we call the new elderly or dynamic elderly, with strong consumption potential. ”Lao Guoling said that the market has a very detailed age group distinction for infant and child consumers, such as 0-3 year old infant products, 3-6 year old children's products, etc., but there is no detailed division for the elderly consumer group. The market should classify elderly consumers according to age groups, rather than broadly categorizing them into one group. Lao Guoling suggests that in addition to subdividing consumer age groups, silver tourism can also include in-depth tours of specific themes. For example, with a nostalgic theme, elderly people who used to be educated youth return to the places where they jumped in the queue and revisit their old places, instead of simply looking at mountains and water; many elderly people have not had a good wedding or taken wedding photos in the past due to limited economic conditions, and can design a set of golden or silver wedding photos for them when traveling. In addition, elderly people generally pay attention to health management, and experts suggest that tourism products designed for the elderly can consider adding health care, physical examinations, and other items. The tour group is equipped with professional nutritionists and health doctors, who measure blood pressure and observe changes every day. The diet is low in sugar and salt, which is more in line with the health needs of the elderly. (New Society)