In November, Wuzhen, Tongxiang, Zhejiang, the water vapor is misty and the fragrance of osmanthus floats. During the World Internet Conference, this millennium old town opened its arms. A high-quality exchange and exhibition event on the "New Three Types" of culture, including online literature, web dramas, and online games, with the theme of "Digital Global · Cultural Gathering in Zhejiang", is held here. Outside the venue of the Yunzhou Guest Center in Wuzhen, the themed interactive exhibition area is bustling with people: short dramas are filmed in real scenes to allow visitors to experience the director's creations firsthand; A long queue of people took a photo in front of the half body statue of the protagonist in "Black Myth: Wukong". In the venue, representatives from all walks of life gathered together to explore the current path and future prospects of Chinese stories going global. This is the unique advantage of Chinese creators. In recent years, the "new three styles" of culture have stirred up a strong "Chinese style" overseas. Black Myth: Wukong topped the sales charts of games in multiple countries upon its release; TV series such as "Si Teng" and "Chang Yue Jin Ming" are widely popular in Southeast Asia. Data shows that in 2024, the overseas revenue of Chinese online literature will reach 4.815 billion yuan; The micro drama application has accumulated nearly 55 million downloads overseas; The overseas sales revenue of independently developed games exceeds 18.5 billion US dollars. It is predicted that by 2027, the scale of these three exports will continue to grow significantly. Why can online literature, web dramas, and online games become the "new carriers" of Chinese stories in the digital age? How can Chinese cultural products leverage their own advantages and enhance their recognition? The author of popular novels such as "The Legend of Sword and Fairy" and "Nine Provinces Muyun Record", Guan Pingchao, believes that "in the digital age, Chinese creators have a unique advantage in being able to draw nourishment from the vast traditional Chinese culture." He said that in order to write good Xianxia novels, he often finds inspiration in classic poetry, supernatural legends, and even astronomical and geographical works. Chinese excellent traditional culture also injects soul into online games. According to Liu Yongcheng, Senior Game Product Director at NetEase, the world's first Chinese martial arts competitive game "Eternal Tribulation" has been selected for the esports event at the 2026 Nagoya Asian Games. Athletes from various countries will compete for medals by playing martial arts characters in a Chinese style setting. The upcoming social development game "Star Painting Friend Sunny Day" has incorporated real-life scenes from Longquan, Wuzhen, and other places into the game through digital means, and has been very popular after its debut at the Cologne Game Show and Tokyo Game Show. It is worth noting that compared to the "old three styles" of making dumplings, practicing Tai Chi, and speaking Chinese when going abroad, the overseas dissemination of the "new three styles" of culture has surpassed traditional cultural themes and expanded into broader practical fields. In October last year, the TV drama "Time is Right" adapted from the reality themed online novel "Mom is Happy" was broadcasted on Serbian national television and received a warm response locally. Author Jiang Ionic shared, "In the past two years, I have been thinking about whether the joys and sorrows of ordinary people, as well as their family background, can become the subject of overseas dissemination? Can overseas readers truly understand the lives of contemporary Chinese people?" Until September this year, she participated in the "Beautiful China Writing Program" of China International Network Literature Week with 17 authors from home and abroad. In her collection, she found that foreign writers are most interested in the daily lives of ordinary people in contemporary China. This made me realize that real-life themes have a unique charm - starting from the common emotions of humanity and touching the audience with real life details is an effective way to achieve cultural resonance, "said Xia Lie, Executive Vice Chairman of the Zhejiang Internet Writers Association? This is a hot topic among many guests at the event. Leli, the chief editor of Hongguo Short Drama, pointed out that "micro short drama itself is a film and television content native to the mobile Internet. The iterative upgrading of technical equipment has provided new impetus for the development of the film and television industry, and has given birth to a new format such as vertical screen micro short drama." As the head platform of online drama, Hongguo Short Drama has been launched for more than two years, forming a work matrix with rich themes and diverse types. This year's leapfrog development of AIGC has brought a new wave of animated micro dramas (i.e. "anime dramas"). According to statistics, in the first half of 2025, a total of 3000 anime series will be released online; In October alone, the Tiktok platform added more than 6.1 billion new broadcasts of diffuse dramas. I believe that this is AIGC's first new business model with industrial scale in the film and television industry, which will continue to bring new growth opportunities to the micro drama industry. ”Leli said. In the field of online gaming, technological innovation is equally crucial. Liu Yongcheng believes that in the future, the global gaming industry will place more emphasis on creativity and technology, especially in the field of computer graphics, which requires higher quality design and visual effects. AIGC technology has also profoundly restructured the production and distribution process of content. Zhejiang Huace Film and Television Co., Ltd. has developed two models based on its own audio-visual content data, namely "Wind" and "National Color". 'Wind' allows editors to complete the review of a million word work within 30 minutes; 'Guose' can quickly complete multilingual subtitle translation, intelligent commentary, and secondary creation, helping Chinese stories accurately reach global audiences. Faced with an increasingly complex international communication environment, the "new three types" of culture want to go further, and copyright protection and content innovation have become the key to the healthy development of the industry. At the event, Fubo Group released a digital content copyright protection plan, applying AI technology to attach exclusive "ID cards" to original products to prevent piracy; Silicon based intelligence has launched the AIGC short drama automation production platform, which utilizes digital human intelligent agents and multimodal large models to automatically construct scenes and mass produce actors, freeing creators from repetitive work and allowing them to focus more on emotional expression and artistic innovation. Zhao Cheng, member of the Standing Committee of the Zhejiang Provincial Party Committee and Minister of the Propaganda Department, summarized that "the high-quality development of the 'new three styles' of culture has become an important carrier linking culture and technology." "The key lies in the high-quality development of the' new three styles' of culture," and "the key lies in the high-quality development of the 'new three styles' of culture. ”This has become a consensus among the attendees. Ding Can, Director of the Content Department of Migu Digital Media, shared his observation: "When we distribute online literature, short dramas, and anime overseas, we have found that as long as it is a high-quality work, even without translation, it can be spontaneously spread and highly recognized overseas. This shows that high-quality content is the foundation of overseas dissemination." As a platform under China Mobile that focuses on online literature and short drama content, Migu Digital Media has signed more than 20000 works and relies on the global network resources of operators to systematically promote Chinese content going global through the establishment of exclusive channels and the construction of APPs with partners from multiple countries. What are the core characteristics of a high-quality product? Exquisite quality does not mean high and low. Some people believe that the popularity of online literature, short dramas, and other content is due to their ability to capture the audience's "pleasure points". Guan Pingchao believes that just like Sun Wukong causing chaos in the Heavenly Palace and Guan Yu slaying six generals after passing five levels, Chinese classic literature never lacks a narrative of "pleasure". 'Shuang' and exquisite works are not contradictory, the key lies in whether the work has a solid spiritual core and cultural character. Duan Peng, Director of Public Affairs of Jiuzhou Culture Media Co., Ltd. further explained: "As an Internet product, content such as micro dramas has the characteristics of low access threshold, high interaction and strong fission, which can be seen as their 'skeleton'; but if you want to create high-quality products, you should also inject cultural 'soul' into them." Under the guidance of this concept, the industry has emerged a number of high-quality practical results. Red Fruit Short Drama has launched a high-quality short drama project called "Fruit Burning Plan", providing one-stop support from funding to promotion for high-quality projects with themes such as intangible cultural heritage, history, and reality. In the past six months, the emergence of high-quality short dramas such as "Home and Outside" and "Playing Tide" has achieved both good reputation and traffic. Some depict heartwarming stories of family restructuring in the 1980s, while others depict female entrepreneurs in the early stages of reform and opening up. Under the guidance of the "Micro Drama+" Action Plan of the State Administration of Radio, Film and Television, cross-border integration has become a new trend. Dream Pen Cannot Stop "and" Ink Rhyme New Life "combine micro dramas with cultural tourism, extending online drama watching to offline experience, and revitalizing intangible cultural heritage skills in the hustle and bustle of the market. The legal education and red themed micro dramas created by Kyushu Culture further expand the boundaries of content and demonstrate a sense of social responsibility. The transformation towards high-quality products also relies on a healthy industrial ecosystem. The current micro drama is undergoing a crucial transformation from rapid growth to a leap in quality, "said Leli. Top platforms such as Hongguo Short Drama are building a more fair, healthy, and sustainable industrial environment by improving review standards and increasing support, "allowing good content to generate good returns". It is reported that in order to promote the high-quality development of the micro drama industry, Jiaxing City has initially formed an industrial ecological prototype of "policy support talent transportation enterprise leadership base support". At the event, the China Foreign Languages Administration and Jiaxing City jointly established the "Cultural 'New Three' Innovation Cooperation and International Exchange Center". In the future, the center will collaborate with micro drama creation bases and enterprises to further improve the industrial chain and promote the translation, publication, and international promotion of the "new three styles" of culture. (New Society)