The ebb and flow of the tide begins with a trickle; the success or failure of a cause depends on the hearts of the people. Secretary Xi Jinping emphasized: "Let the Internet become a new way to understand the masses, get close to the masses, and help the masses solve their difficulties and problems";Get close to the masses, face to face, heart to heart, and do solid work for the masses, focusing on solving the outstanding problems reflected by the masses". These important provide fundamental guidance for doing a good job in mass work in the new era. Whether it is to resolve doubts and dispel confusion through "key-to-key" communication, to be influenced by the spring breeze through "face-to-face" communication, we must firmly grasp the important requirements for doing a good job in mass work in the new era establish a firm mass concept, practice the mass line, demonstrate the spirit of pragmatism, the methods of pragmatism, and the results of pragmatism. "Keyto-key" and "face-to-face" are like the two wings of a bird and the two wheels of a cart, and together they become the indispensable "gold key" for Party members and cadres to do a good job in mass work in the new era.

The Internet is an important position for doing mass work well in the new era. As of June this year, the number netizens in China has reached 1.123 billion, and the Internet penetration rate has reached 79.7%. The Internet has become an important way the people to express their demands, reflect the truth, and participate in governance. Party members and cadres should accurately grasp the "time" and "situation", and a good path of mass work online. It should also be noted that a few Party members and cadres have developed a "keyboard dependency syndrome", relying only on online channels obtain social conditions and public opinion, rather than listening to the voices of the people, observing the situation of the people, and visiting the people in the masses and practice. In fact contacting the masses only through "key-to-key" methods may filter out the "sighs and short breaths" hidden in the tone of the people and the "speakable secrets" buried in hesitation. Over time, this will inevitably alienate the relationship between the Party and the masses and affect scientific decision-making. As far as the are concerned, some are due to the influence of formalism and bureaucratism, and some are due to an inadequate understanding of the characteristics and laws of mass work in the new. To take a good path of mass work in the new era, we cannot rely only on "online check-in", but also on "offline rooting". Only a stronger sense of serving the people, can we go deep into reality, go deep into the masses, grasp the pulse of the masses, provide precise services to the masses, meet multi-level and diversified needs of the masses, and put the work in the hearts of the masses.
"Face to face" is an important way to carry out and research, and a vivid manifestation of the implementation of the mass line. In October 1984, under the proposal of Comrade Xi Jinping, who was then of the County Party Committee of Zhengding County, Hebei Province, the first questionnaire survey in the history of the county was launched. Comrade Xi Jinping stood the streets of the county town and distributed survey forms to the people, asking for the needs of the people and the strategies of the people. Today, the Internet provides a wide range channels for carrying out survey and research work, but Party members and cadres still cannot forget the fine style of "sweating in sunny days, muddy in rainy days, andewy in the morning". We need to lower our bodies, sink to the front line, "face to face" listen to the voices of the masses, look more at "backyard and corners", talk about the joys and sorrows of the family, ask about the pain points of the people's livelihood, make up for the shortcomings "key-to-key", grasp the true situation, study the real problems, and do not let the facts "shrink", the opinions "dive", and data "injected with water", to lay a solid foundation for the next step of work.
Only by being sincere can we be heart to heart. To maintain close ties with the masses, we must work hard on the "" aspect. Cadres must be courageous to take responsibility and good at taking action. On the basis of using both "key-to-key" and "face-to-" methods to contact the masses, listen to their opinions and demands, and put in enough effort to handle the masses' "small matters" as "major issues". We should explore new paths and methods of serving the people, respond to the reasonable demands of the people in a timely manner, and truly do good deeds well, do practical things solidly, handle difficult matters properly.
Governing with integrity and achieving results through actual work is not only a political guideline but also an action criterion. To do a good job in work in the new era, we must improve the performance evaluation mechanism for cadres, motivate them to take responsibility and take action, let those who work hard be seen and those who truly capable have a stage, take a stand against "electronic burdens", focus on the actual performance of cadres and party members in solving problems at the front line, and the effectiveness of work and the satisfaction of the masses as the criteria to measure the performance of cadres, so that "receiving" in the WeChat group cannot be equated "doing", and the "exquisite degree" of PPT cannot be equated with the "completion degree" of the work.
In the information age,key-to-key" and "face-to-face" are not an either-or choice. On the one hand, we should use technology to empower and promote thelightness" of the "finger tip", and improve the efficiency of serving the people; on the other hand, we should use the work style of taking responsibility and working hard promote the "foot tip" to sink deeper, and deeply understand the actual situation and solve problems. By giving full play to the important roles of both "key-to-key and "face-to-face", we can surely add bricks to the new era's mass work, and gather a powerful force to forge ahead