Recently, with the approval of the State Council, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Commerce, the Ministry of Culture and Tourism, the People's Bank of China, and the State Administration for Market Regulation jointly issued the "Implementation Plan for Enhancing the Adaptability of Consumer Goods Supply and Demand to Further Promote Consumption" (hereinafter referred to as the "Plan"), which aims to lead industrial upgrading with consumption upgrading, better meet diverse demands with high-quality supply, and achieve a higher level of dynamic balance between supply and demand. It is reported that this is the first policy document on promoting consumption issued after the Fourth Plenary Session of the 20th Central Committee of the Communist Party of China. The Plan proposes that by 2027, the supply structure of consumer goods will be significantly optimized, forming 3 trillion level consumer sectors and 10 billion level consumer hotspots, and creating a batch of high-quality consumer goods with rich cultural connotations and worldwide reputation; By 2030, a high-quality development pattern of benign interaction and mutual promotion between supply and consumption will be basically formed, and the contribution rate of consumption to economic growth will steadily increase. The plan deploys 19 key tasks in 5 aspects. One is to expand the increment and accelerate the innovative application of new technologies and models, including accelerating the layout of new fields and tracks, promoting efficient and responsive manufacturing new models, and strengthening the integration and empowerment of artificial intelligence. The second is to dig deep into existing products, expand the supply of distinctive and new products, including promoting the expansion and iteration of green products, upgrading the quality of rural consumer goods, vigorously developing leisure and sports products, promoting innovative development of health products, expanding the influence of historical classic products, and expanding the supply of diversified interest consumption. The third is to segment the market and accurately match the needs of different groups, including enriching the supply of infant and child products, strengthening the supply of high-quality student supplies, expanding the supply of fashionable "trendy" products, optimizing the supply of aging friendly products, etc. The fourth is scenario empowerment, cultivating new consumption scenarios and formats, including actively promoting the launch of consumer goods, orderly development of platform consumption, and standardized development of shared consumption. The fifth is to optimize the environment and create a favorable development environment, including strengthening fiscal and financial support, holding characteristic activities, and maintaining market order. Next, the Ministry of Industry and Information Technology will work with relevant departments to promote the "Plan", strengthen coordination and linkage, guide various regions and industry associations to implement it, continue to create new consumer products, new scenarios, and new hotspots, and further promote the release of consumer potential. (New Society)