Under the promotion of the "North Ice South Exhibition, West Expansion, East Expansion" strategy, numerous indoor ski resorts in the Yangtze River Delta have emerged, and ice and snow sports are deeply integrated with tourism, sightseeing, vacation and leisure, becoming a new regional leisure choice. In Wuxi, Jiangsu, the indoor ski resort on weekends is bustling with people from morning till night. A professional coaching team and graded snow trail design enable even beginners to quickly immerse themselves in the world of ice and snow. The tourist who was interviewed excitedly said, "It's my first time traveling in Wuxi and I happened to pass by here. I want to experience it. After playing for a long time today, the experience is quite good." Nowadays, ice and snow have become a way of life that everyone can participate in, not just seasonal sports. More and more indoor ski resorts are becoming a new choice for regional leisure. Safe and controllable environments, educational and entertaining ice and snow enlightenment, have made ice and snow sports go from niche to popular, quietly changing people's winter entertainment habits. According to staff from relevant departments, the lakeside ice and snow venue attracts 500000 visitors throughout the year, driving a tourism consumption of 180 million yuan. The ice and snow industry has achieved a transformation from a niche to a mass market, becoming a new growth point for the regional economy. In recent years, the cultural and tourism departments in Wuxi have actively promoted the integration of "sports+tourism", and ice and snow projects, as an important supplement to seasonal consumption gaps, are being included in the urban leisure industry layout. Industry insiders point out that behind the popularization of ice and snow sports in the south, from "out of reach" to "within reach", there is a resonance between consumption upgrading and industrial transformation, and a picture of the future of the ice and snow economy is slowly unfolding in the Yangtze River Delta. (New Society)