As the real estate market enters the year-end sprint stage, the supply of new houses in many places has significantly increased, and the pace of real estate companies pushing for sales has become more active. According to research data from CRIC Real Estate, in November, 30 key cities are expected to add 6.69 million square meters of new supply, a month on month increase of 16%. Industry insiders say that as real estate companies accelerate their sales and the policy environment in core cities continues to optimize, the new housing market is showing signs of structural recovery, with some regions even experiencing a "year-end upturn" trend. Looking at cities separately, in November, the overall expected supply area of the four first tier cities reached 1.49 million square meters, an increase of 23% compared to the previous month. Among them, Guangzhou has the most outstanding volume, with a monthly supply of 610000 square meters, achieving positive growth both month on month and year-on-year. Second and third tier cities have also released positive signals, with cities such as Xi'an, Suzhou, Dongguan, and Changzhou experiencing a concentrated increase in supply area. Among them, the supply area of Suzhou, Dongguan, and Changzhou increased by over 100% month on month; Hot cities such as Hangzhou and Xi'an have achieved both year-on-year and month on month growth in supply area under the "production based on sales" mechanism. From the perspective of project turnover rate, data shows that the average turnover rate of 30 key cities in November was 34%. From a city by city perspective, the cities with an average turnover rate of over 60% at the opening are Tianjin, Suzhou, and Ningbo. The concentrated entry of many internet celebrities into the market has a significant effect on the average turnover rate at the opening. From the trend of change, the average turnover rate of hot cities such as Shanghai, Guangzhou, and Shenzhen has steadily recovered; Cities such as Wuhan, Zhengzhou, and Qingdao, which had a flat performance in the early stage of new house sales, have also improved, with a significant month on month increase in the average turnover rate at the opening. It is worth noting that with the acceleration of property promotion and the restoration of de conversion rate, the sales revenue of real estate companies has also achieved steady growth. Data shows that in the first 11 months of this year, 8 real estate companies have achieved full caliber sales exceeding 100 billion yuan. Among them, Poly Developments Holdings Group Co., Ltd. (hereinafter referred to as "Poly Developments") leads the market with sales of 240.8 billion yuan, while China Overseas Land Development Group Co., Ltd. (hereinafter referred to as "China Overseas Land") has sales of 211.3 billion yuan, becoming the two companies with sales exceeding 200 billion yuan. From a monthly performance perspective, data shows that 38 real estate companies achieved a month on month increase in sales in November, with 15 companies experiencing an increase of over 30%. Among the top real estate companies, Zhonghai Real Estate, China Resources Land Limited (hereinafter referred to as "China Resources Land"), and Greentown China Holdings Limited have all achieved positive month on month growth, demonstrating strong resilience. In addition, many internet celebrities have driven the overall market heat. For example, on November 7th, Guangzhou Poly Yuexi Bay achieved a sales performance of 10.6 billion yuan upon opening, and as of the end of November, the cumulative online signing amount exceeded 11 billion yuan. In key cities, real estate companies are also engaging in fierce competition to grab market share. For example, in Shanghai, the top 30 real estate companies (ranked by Shanghai sales) achieved a total sales revenue of 439.29 billion yuan in the first 11 months. Among them, China Resources Land jumped to the top of the sales list with 41.79 billion yuan, followed by Poly Developments with 39.58 billion yuan, and China Merchants Shekou Industrial Zone Holdings Co., Ltd. with 38.78 billion yuan. Cheng Yu, Executive Vice General Manager of Shanghai Enterprises at Zhongzhi Research Institute, told reporters that facing the year-end performance sprint, real estate companies generally choose to increase their marketing efforts and launch channel distribution for multiple projects to accelerate sales. Guided by the concept of "good houses", the market is expected to gradually form a new balance in the adjustment process and move towards a healthier and more sustainable development track. Yan Yuejin, Vice President of Shanghai E-house Real Estate Research Institute, stated in an interview with reporters that the overall market is undergoing a deep adjustment process this year. Real estate companies with good sales performance generally have the common characteristics of stable operation, deep cultivation in core cities, and outstanding product strength, becoming leaders in the industry's stable and positive development. In addition, with real estate companies actively accelerating the promotion and supply of good projects, coupled with the continuous optimization of the policy environment in core cities, these measures will provide a more solid foundation for market stabilization. (New Society)