Chinese brands showcase new trends in going global
2025-12-08
The "Deloitte China 2025 Fiscal Year Social Impact Report" recently released by Deloitte China shows that in the context of increasingly complex and changing global markets, Chinese enterprises have entered a new stage of comprehensive upgrading from product and capital output to brand output, organizational capabilities, management mechanisms, and governance systems when "going global". For some time now, a series of Chinese brands have been increasingly favored by overseas consumers due to their technological content, cultural heritage, design inspiration, and emotional value that integrates Chinese and foreign elements. Their product awareness and influence continue to increase. Global consumers and investors will benefit from it. "At the Technical University of Brandenburg in Germany, architecture students welcomed a" new partner "- Yushu Technology's humanoid robot" Eddie ". In classroom practice, students hand over the cut wood to "Eddie", who then completes the task of transporting the materials to the warehouse. Rolf Stark, the project leader of the digital design research major at the school, stated that the school is exploring the widespread application of the Yushu Technology humanoid robot G1 in architectural teaching practice, and is collaborating with institutions such as the Berlin Institute of Technology to study the possibility of human-machine collaboration in construction. In July of this year, the 2025 World Intellectual Property Organization Global Awards were announced, and Yushu Technology stood out from over 780 companies in 95 countries, becoming one of the award-winning companies. Its hardcore strength in the field of robotics has been globally recognized. The World Intellectual Property Organization Global Award has been held for four consecutive years since its establishment in 2022. It is an international award specifically designed for small and medium-sized enterprises and startups in various industries. Chinese companies have won the award for four consecutive years. At the Extreme Krypton store located in Cairo, the capital of Egypt, local resident Ahmed specially came to test drive the Extreme Krypton X car. Sitting in the cockpit, he focused on experiencing whether the car's infotainment system was smooth and whether the Arabic voice assistant's recognition was accurate. I have conducted some research before, and the battery technology and intelligence level of Chinese electric vehicles are reassuring, "Ahmed said. The President of the Egyptian Automobile Dealers Association, Osama Abdul Majid, stated that the influence of Chinese electric vehicles in the Egyptian market is rapidly increasing. Chinese brands combine the usage habits of overseas consumers to conduct innovative technology research and transformation. Xiaoniu Electric has optimized its tires and shock absorption system for local gravel roads in the European market, and adjusted the width of the electric motorcycle pedal. In the Southeast Asian market, it has improved the waterproof and water wading capabilities of electric two wheelers, and launched a "battery swapping" mode to reduce customer purchasing costs. The Economist reported that "innovative Chinese brands have sprung up like mushrooms all over the world. Consumers and investors around the world will benefit from it." "China actively promotes independent innovation in various ways." International figures and media highly appreciate the Chinese government and enterprises' emphasis on technological innovation, and affirm China's complete industrial system and fair and open market environment. Professor Kim Hee joo from Gwangyun University in South Korea said that the rapid development of "Made in China" is mainly due to China's promotion of the formation of manufacturing clusters, which can not only reduce costs and improve productivity, but also promote innovation through cooperation and competition. Without long-term planning and support from the government, such a manufacturing cluster is impossible to achieve, "said Jin Xijiao. The Chinese government has played an important role in promoting technological innovation, cultivating future industries, and continuously increasing investment in supporting infrastructure to enhance enterprise competitiveness. After years of investment in technology and education, China's manufacturing industry has made tremendous progress in human resources, technological level, management experience, and other aspects. ”Claudia Yanucci, President of the Brazilian China Innovation Economy Research Institute, said that China has become a major country in technological innovation, and Chinese brands are having a positive impact on the world. Dia Hermi, Secretary General of the Egypt China Chamber of Commerce, stated that thanks to strong support for technological innovation, China has achieved breakthroughs in core technologies such as artificial intelligence, 5G communication, and new energy. This has not only driven the development of a number of high-tech industries, but also contributed to the development of the global technology industry. During his visit to China, Hassan, Chief Business Officer of the mainstream English newspaper "Daily Star" in Bangladesh, inspected some technology companies in Guangzhou and Shenzhen. What impressed me the most is that China actively promotes independent innovation in various ways. "He wrote in the newspaper that China is setting global benchmarks in the fields of artificial intelligence, electric vehicles, and quantum computing, which is the result of strategic investments in research and development, education, and talent cultivation. According to a Reuters article, China is becoming a "global innovator" and "this transformation stems from the emphasis on developing scientific strength." The article argues that innovation and open cooperation may reshape China's global identity, and these new elements will drive more balanced economic growth in China. China is no longer just a 'world factory', but is increasingly becoming a source of innovation. Consumer electronics brands such as Xiaomi and OPPO have won the favor of young consumers with their high cost-effectiveness, sharing innovative technologies with the world in the spirit of openness and sharing; BYD and other new energy vehicles assist local residents in green travel; Chinese e-commerce platforms and logistics brands and local enterprises jointly promote the development of the digital economy... Carlos Bielsa, Secretary General of the Spanish "the Belt and Road" Research Center, said that the rise of Chinese brands has brought real changes to the Spanish market, accelerating the upgrading and innovation of the local market in technology, environmental protection and service models. Chinese enterprises contribute to improving the quality of life for global consumers. ”Jin Xijiao said that Chinese companies share technological achievements through open source and other means, providing opportunities for developing countries to use the latest technologies at lower costs. China shares innovative technologies with the world in the spirit of openness and sharing, and this effort is conducive to maintaining free trade. Yushu Technology's robots have not only entered the laboratories of German universities, but have also been included in the regular teaching content of schools for science popularization practice among German primary and secondary school students. Christina Streller, spokesperson for the Office of the President of Brandenburg University of Technology, stated that China has remarkable research capabilities in the field of intelligent systems and automation. The two countries will cooperate on an open and responsible basis to promote technological innovation and serve society. As the world's second-largest economy, China continues to expand its high-level opening-up to the outside world and is committed to promoting the construction of an open world economy. China supports its own enterprises to enter the international market, and welcomes international brands to enter the Chinese market, providing an open platform for enterprises from all countries to achieve fair competition, experience exchange, and mutual benefit, which is in line with the common interests of all countries in the world. ”Hermes said. (New Society)
Edit:Yi Yi Responsible editor:Li Nian
Source:www.people.cn
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com