Economy

Snow holidays drive continuous growth in winter travel ticket bookings

2025-12-08   

This year, the popularity of civil aviation travel continues, especially as we enter winter. The "snow holidays" that many primary and secondary school students in different regions have experienced have also boosted the popularity of winter travel. Recently, with multiple provinces and cities such as Urumqi, Altay, and Jilin announcing their "snow holidays", the number of flight bookings has continued to rise. According to data from online travel booking platforms, the number of flight bookings from Urumqi and Altay significantly increased during the "snow holiday" period from November 29th to December 7th. Among them, the booking volume of flights departing from Urumqi increased by 45% month on month from November 15th to 23rd, while the booking volume of flights departing from Altay increased by 48% month on month, especially the routes to warmer cities in the south are more popular. Taking Urumqi as an example, during the "snow holiday" period, popular destinations for tourists include Sanya, Guangzhou, Beijing, and other places. The number of flight bookings from Urumqi to Sanya, Guangzhou, Beijing, Xishuangbanna and other places has increased by more than double year-on-year. Researcher Shi Ke: During the "snow holiday" period, the total number of ticket bookings for scenic spots in Xinjiang increased by 16% month on month, with the most popular attractions including Sailimu Lake, Hemu Scenic Area, Kanas Scenic Area, etc. At the same time, Jilin has implemented a free ski pass policy for college students. Inner Mongolia, Xinjiang and other places are also gradually increasing their discounts. Driven by policies, the tourism popularity in multiple cities in Northeast China and Xinjiang has continued to rise this year, with more diverse ice and snow tourism destinations. This winter, in addition to ski resorts, glacier and snow mountain scenic spots have also become popular destinations for ice and snow tourism. The ticket bookings for scenic spots such as Yala Snow Mountain, Karura Glacier, and Meili Snow Mountain have doubled year-on-year. Meanwhile, hotel bookings for popular ice and snow tourism destinations are also very popular. From November this year to the end of January next year, hotel bookings in Bortala, Xinjiang increased by over 80% year-on-year, while hotel bookings in Dandong, Liaoning, Liaoyuan, Jilin, Yichun, Heilongjiang and other places also significantly increased, with year-on-year growth reaching 30%. (New Society)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:CCTV

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