Online ordering and customized services provided by coaches on-site - "Sports takeaway" has become popular and industry standards need to be clarified. "Warm up exercise first: 123445678, 223445678..." At around 19:00 in the evening, sports coach Xiao Guo was leading three elementary school students to carry out physical training in an open space in a residential area in Dongcheng District, Beijing. You don't need to go to professional venues. With just a few clicks of your finger, you can have professional coaches come to your doorstep to provide customized sports services. Nowadays, this kind of "sports takeaway" has quietly become a new choice for many parents and fitness enthusiasts. Industry experts believe that "sports takeaway" breaks the limitations of traditional sports exercise venues and time, integrating sports into daily life, and is a manifestation of the transformation of sports services towards convenience and refinement. In the future, industry standards should be further improved to promote the healthy development of business formats. Sports training can also be called takeout. It's too tiring for a child to go to a sports training institution after a whole day of classes. The coach's visit not only saves the time of picking up and dropping off, but also allows the child to be more relaxed in a familiar environment. ”Ms. Li, who lives in Dongcheng District, Beijing, is now a regular customer of "sports takeaway", and her child is currently in the second grade of elementary school. In order to lay a solid physical foundation and prepare for future sports assessments, Ms. Li and her neighbors teamed up with a home sports coach through social media platforms. Sports takeaway "refers to professional coaches carrying sports equipment to the surrounding areas of students' residences, using open spaces in the community, nearby parks, and other venues to provide personalized and customized sports training services. According to the latest industry data, the youth physical fitness training market in China will grow by 127% year-on-year in 2024, with home services accounting for as much as 41%. With the increasing popularity of "door-to-door sports", many college students and retired athletes majoring in sports have also joined the coaching team. Ms. Li's teaching coach Xiao Guo is a graduate student majoring in physical education at Beijing Sport University. On the premise of not delaying my studies, I basically come to work part-time every day, "she told reporters. Most of her clients are primary and secondary school parents like Ms. Li who value their children's physical education grades, and her curriculum design also emphasizes fun and practicality. There are many college coaches like Xiao Guo. There is a high demand for on-site coaching in the market, and we are also professionally aligned. Many students in the school are doing this part-time job. It can not only subsidize their studies, but also accumulate teaching experience, "said Xiao Guo. Compared to traditional sports training institutions, home service may not have professional venues and large equipment, but its advantage lies in its flexibility and convenience. Xiao Guo always keeps portable teaching aids such as elastic bands and logo plates in her backpack during class. "The open space in the community and the living room at home can all be used as training grounds, and children can feel more comfortable in familiar environments, which can actually improve their training cooperation," she said. The popularity of "sports takeaway" and "sports takeaway" due to multiple factors cannot be separated from the concentrated release of youth sports training needs. It is reported that in recent years, Beijing has continued to deepen the reform of the physical education entrance examination, not only increasing the proportion of physical education subjects in the total score of the entrance examination, but also incorporating multiple qualities such as aerobic exercise, strength, and coordination into the assessment scope. After the reform of physical education in the middle school entrance examination, everyone realized that children's physical education should start from elementary school. Many parents in the class have enrolled their children in training classes in advance for physical fitness training. ”When it comes to the original intention of choosing "sports takeaway", Ms. Li spoke frankly. For sports service practitioners, "sports takeaway" provides a lower cost and more efficient operational approach. There is no need to rent storefronts or pay rent for utilities. The main expenses are the coach's class fees and necessary promotion costs. We can also allocate more resources to coach training and improve course quality, "Chen Lingfeng, the head of Suzhou Lisheng Sports Institution, told reporters. In addition to the "essential needs" of sports training for teenagers, there is also a new trend of "sports delivery" for adults: door-to-door private teaching services for fitness enthusiasts, door-to-door running services to guide warm-up and accompany the whole process, and door-to-door Eight Section Brocade and Taijiquan courses that combine health preservation and exercise... Yang Shengping, director of the Sports Industry Research Center at Shanxi University of Finance and Economics, pointed out that "sports delivery" is not only for teenagers, but also for postoperative rehabilitation, sports rehabilitation, elderly people with home health care needs, groups with special sports needs, and even small group classes in enterprises and communities, which are all potential areas that have not been fully explored. Further standardizing the development of the industry, 'sports delivery' has opened up the 'last mile' of sports services, transforming sports from professional competitions to activities involving the whole nation. ”Liu Mingxing, associate professor of the School of Physical Education of China University of Geosciences (Beijing), told the reporter that this model not only meets the emotional and social needs of users, but also realizes the extension of sports services from professional venues to multiple scenes such as communities and families. In the future, the sports industry will gradually achieve a transformation towards' diversified scenarios'. The model of 'light asset on-site service' will also drive the growth of demand for portable and detachable training equipment. ”Yang Shengping stated. However, as an emerging business model, "sports takeaway" also harbors many hidden concerns. We usually have a single settlement and transfer the money directly after class without signing a written contract, "Xiao Guo told reporters. Currently, many colleagues who do on-site sports training have a similar model. Industry insiders have revealed to reporters that currently, the cooperation model between many institutions and coaches in the market is relatively loose: institutions dispatch orders, coaches take orders, and both parties share the profits according to a certain proportion. Some institutions only sign labor contracts with "senior coaches", while other coaches cooperate in a flexible employment form and do not sign labor contracts. The sport itself carries certain risks, and in this loose cooperation model, once an accident occurs, there is a lack of clear standards for determining responsibility and resolving disputes between coaches, institutions, and clients. ”Liu Mingxing's analysis. In addition, sports training has strong professionalism and high requirements for coach qualifications, while the industry threshold for on-site sports training is currently relatively vague. Users lacking professional knowledge find it difficult to distinguish the true qualifications of coaches, which can lead to a mixed bag of practitioners, "said Liu Mingxing. Therefore, it is necessary to establish a practitioner qualification certification system and service standards as soon as possible, clarify service processes and risk responsibilities. Consumers should consciously check the professional qualification certificates of coaches, such as social sports instructor certificate, sports coach certificate, sports teacher qualification certificate, etc. ”Chen Lingfeng reminds. (New Society)