The power of 'snow' is fully unleashed! Urumqi snow vacation activates ice and snow economy. Recently, the first snow vacation for primary and secondary school students in Urumqi, Xinjiang came to an end. During this snow vacation, the "cold resources" of ice and snow accelerated their transformation into economic "hot assets", driving the popularity of ice and snow tourism, accommodation, catering and other fields throughout the city. The skiing market has become the main consumption venue for this snow vacation. Although the first snow holiday has ended, Urumqi's ice and snow economy will continue to thrive. Throughout the entire snow season, more than 160 ice and snow themed activities will be held, covering skiing events, intangible cultural heritage experiences, community lantern festivals, etc. With policy support such as the "Six Surprises of Snow Vacation Enjoyment and Cultural Tourism", the popularity of winter ice and snow tourism consumption will continue to rise. On December 7th, the first snow vacation in Altay, Xinjiang officially ended, unlocking new experiences for primary and secondary school students. As an innovative measure covering 73000 primary and secondary school students in Altay, the snow vacation adopts a multi-dimensional model of "students as the core, families as the bond, and tourists as the extension", connecting rich activities such as ice and snow sports and cultural research. This not only increases the popularity of winter tourism in Altay, but also promotes the deep integration of ice and snow economy and quality education. During the winter vacation of primary and secondary school students in Jilin Province, the Tiandingshan Ski Resort located in Changchun City was crowded with people, as China's ice and snow equipment manufacturing took advantage of the "winter" wind direction to grow new. During the 5-day snow vacation, many students, accompanied by their parents, fully experienced the passion and fun of skiing. In Yanji City, Jilin Province, the new snow season has created a one-stop ice and snow entertainment experience matrix that integrates various facilities such as ice and snow landscapes, amusement projects, cultural and sports entertainment, and continues to enhance the traditional ice and snow activity brand. In recent years, with the development trend of ice and snow sports, China's ice and snow economy has ushered in unprecedented development opportunities. According to data from the Ministry of Industry and Information Technology, China has formed 15 major categories of ice and snow equipment product systems. The number of ice and snow equipment related enterprises in China has increased from about 300 in 2015 to around 900 in 2023, and sales revenue has also increased from less than 5 billion yuan in 2015 to around 22 billion yuan in 2023. According to the "Research Report on the Development of China's Ice and Snow Industry", the scale of China's ice and snow industry will exceed one trillion yuan this year. With the popularization of ice and snow sports and the deepening of technological innovation, the manufacturing of ice and snow equipment in China is becoming a new driving force for the sustained growth of the ice and snow economy. (New Society)