A pound of "Ten Year Chenpi" priced at thousands of yuan may have an actual value of only a few dozen yuan. Recently, the media has exposed the issue of fake tangerine peel. The survey report shows that the fake tangerine peel industry chain has already formed a complete closed loop from raw materials, processing to sales. According to the investigation, some operators pursue profits by heating, drying, and other methods to make new citrus peels appear almost aged for many years in a short period of time, and then enter the market with "year labeling". For ordinary consumers, it is difficult to judge the authenticity based solely on color and form, and the year marked becomes a decoration. Besides the year, the issue of origin is also an important link in the chain of counterfeiting. Some citrus peels that do not come from core production areas enter the market through branding, mixing, and other methods, and are packaged as "authentic tangerine peel" for sale. Chenpi is originally a medicinal and edible product that carries traditional wisdom. Behind the saying 'the more aged, the more fragrant' is the accumulation of time and the persistence of craftsmanship. The chaos of fraud driven by huge profits not only harms consumers' wallets and health, but also destroys the reputation of high-quality production areas such as Xinhui Chenpi, and can lead to the expulsion of good coins from bad ones. It is worth noting that after receiving relevant information, Pubei County in Guangxi immediately launched an investigation and responded to social concerns. But the management of fake tangerine peel should not only focus on individual cases, but also fill in the gaps at the level of rules. At the regulatory level, behaviors such as false year labeling and process fraud should be dealt with seriously in accordance with the law and regulations; At the industry level, it is necessary to further clarify product classification and labeling rules to reduce conceptual confusion; In the sales process, the platform must also bear corresponding responsibilities and obligations, strengthen traceability audits for high-risk products such as tangerine peel, and cannot let the live broadcast room become a channel for "whitewashing" and fraud. Keeping the truth, boundaries, and bottom line, being responsible to consumers, is the only way to truly inherit the traditional delicacy of tangerine peel. (New Society)