Currently, AI is accelerating the iteration of popular science forms, methods, and content, and there is an urgent need to adapt to the new popular science of the times. ”Not long before the 2025 National Science Popularization Creation Conference was held in Nanning, Guangxi, Wang Chunfa, Chairman of the China Science Popularization Writers Association, pointed out the core agenda of the conference. What challenges does science popularization creation face in the AI era? What is New Science Popularization? The attending scientists, science popularization writers, film and television creators, etc. provided answers from their respective fields. AI is the biggest technological variable of our time. ”Wang Chunfa said that AI is reshaping science popularization from three aspects. Firstly, with the rapid development of technology, popular science has become a rigid demand. Secondly, popular science resources are becoming more diversified, no longer limited to traditional journals and books, gradually breaking through the boundary between virtual and real. In the era of AI, the core issue of popular science resources is not whether there are enough or not, but how to allocate resources reasonably and efficiently. Thirdly, the way of popularizing science has shifted from mass communication to personalized services that cater to everyone's needs. This change poses a challenge to traditional science popularization. Wang Chunfa believes that new science popularization is on-demand science popularization, which should serve national decision-making and improve people's livelihoods; New science popularization is targeted science popularization. In the era of AI, we should respect the science popularization needs of different groups and carry out science popularization activities in a targeted manner; New science popularization is designed science popularization, and it is necessary to strengthen the design of science popularization content, form, and links; New science popularization is a combination of public welfare mechanisms and market mechanisms. The science popularization industry should be placed in a more important position, and more social science popularization resources should be integrated through market mechanisms. Science often gives people the impression of being "aloof", how can we make the "high-end" science down-to-earth? Experts attending the meeting believe that science popularization workers should be good "translators" of science, using cross-border integration methods such as "science+film and television" and "science+literature" to make knowledge vivid. Li Chengcai, a member of the China Science Popularization Writers Association and documentary director, has been deeply involved in scientific image creation for many years. He presents the growth process of ginkgo, a "living fossil" in the plant kingdom, through the lens, records the evolution story in the cave, and uses images to make plants, microorganisms, and others "speak". Only by endowing science with the wings of art can we achieve the dissemination effect of "1+1>2". The best disseminated scientific knowledge is often disseminated as art. ”Lin Yuzhi, Vice Chairman and Secretary General of the Science and Film Integration Professional Committee of the China Science Popularization Writers Association, and scientific consultant for film and television works such as "Walking Alone on the Moon" and "The Three Body Problem", explained the power of science and film integration using examples such as "Interstellar" and "Wandering Earth". At the sub forum on 'Practice and Path Exploration of Science Popularization with Movies', experts believe that film and television can make abstract concepts more intuitive and perceptible, becoming an important bridge for the dissemination of science popularization knowledge. (New Society)