Author: Chen Wenfeng (Special Researcher at the Hunan Provincial Research Center for the Theory of Socialism with Chinese Characteristics and Deputy Director of the Journal Society of the Hunan Provincial Party School (Hunan Administrative College)) Recently, a series of debut economic activities such as debuts, shows, exhibitions, and premieres have been held successively in major cities, innovating consumption patterns, activating consumption potential, and sparking a consumption boom. The Fourth Plenary Session of the 20th Central Committee of the Communist Party of China explicitly proposed to "lead new supply with new demand, create new demand with new supply, and promote a positive interaction between consumption and investment, supply and demand. The initial economic activity is closely linked to both demand and supply. It is not only an amplifier of consumer demand, but also a converter of innovative achievements and an accelerator of industrial iteration. Accelerating the development of the first tier economy during the 15th Five Year Plan period is of great significance for building a new ecology of supply and demand mutual promotion and dynamic balance, and promoting high-quality development. The first economic activities such as debut, first show, first exhibition, and first performance are not only a big platform for showcasing new products, new models, new services, and new technologies (hereinafter referred to as "four new") to consumers for the first time, but also a big scene for the first market-oriented application of "four new". The "2025 First Release Economic Index Report" jointly released by the Ministry of Commerce Fudan University Consumer Big Data Laboratory and Sichuan Normal University First Release Economic Research Institute predicted that the first release economic scale would reach 10 trillion yuan by 2025. The first launch economy is not only a business model innovation, but also a typical scenario of "leading new supply with new demand and creating new demand with new supply". On the one hand, the launch of economic activities has connected the "meridians" that empower both supply and demand. In the past, innovation often aimed to prioritize advancement, making it difficult to quickly respond to changes in market demand and form precise adaptations, which could easily lead to the innovation dilemma of "from laboratory to laboratory", and consumers were often in a "passive satisfaction" state. The initial economic activities provided a "thermometer" and "navigator" for the "four new" to perceive market demand iteration and resonate with market demand on the same frequency. By launching economic activities, firstly, it can increase market temperature. The forms of debut, first show, first exhibition, and first performance serve as a "warm-up" for the "four new" entering the market. Supply entities can leverage the first mover advantage of debut to anchor target groups in advance, convey differentiated value, and thereby enhance brand exposure and influence in the market. The second is to be able to target the target of demand. In various initial launch scenarios, supply entities can quickly collect real consumer feedback through market trials, model experiments, service trials, product trials, and other methods, accurately capture market core demands, predict demand trends in advance, synchronize product positioning, optimize service processes, and form a closed-loop incentive of "innovative practice initial launch landing market feedback iterative optimization". This not only accelerates the pace of market-oriented applications, but also significantly improves the fit between innovative supply and market demand. On the other hand, the initial economic activity has activated the "internal force" of supply innovation iteration. Firstly, the initial economic activity can stimulate a chain reaction from point to area. After the debut of the "Four New" economic activities, their technical standards, performance requirements, and market positioning will be quickly transmitted in the industrial chain, driving various links of the industrial chain to adapt to them. Especially when all parties in the industry chain focus on the initial target, dispersed innovation resources will "gather sand and form a tower", promoting technology research, industry co construction, and value sharing in all links of the industry chain. The launch of new energy vehicles will closely link battery, motor, electronic control and other enterprises, promoting the self iteration of the new energy vehicle industry. The second is that the initial economic activity can stimulate the "catfish effect". When a company fires the "first shot" of a new track through its first economic activity, it will break the "tight balance" of the original market, forcing competitors to accelerate their follow-up or innovation breakthroughs, and promoting the formation of a good development atmosphere of competitive innovation in the industry. This can not only maintain the innovation vitality of individual enterprises, but also enhance the development momentum of the entire industry chain. The second debut, first show, first exhibition, first performance, etc. are only the external manifestations of the first economic activity. "Leading new supply with new demand and creating new demand with new supply" is its root and foundation. To transform short-term consumption flow into long-term market retention and promote the deep integration of "innovation driven" and "demand driven", it is necessary to start from the "new" perspective to promote the development of the first economy. Firstly, strengthen the initial economic activities towards "new" forces and create new supply. We need to break away from the superficial thinking of "launching for the sake of launching", avoid making gimmicky "debuts", do not hold repetitive "debuts", and do not open homogeneous "debuts". We need to anchor the dynamic adaptation between new supply and new demand, and consolidate the innovative core of initial economic activities. One is to establish a new direction. Anchor key areas, establish a list of initial economic dynamic cultivation, and prioritize supporting the initial landing of projects with strong innovation and great market potential. Focusing on market demand dynamics, guiding supply entities to layout initial projects around key areas such as consumption upgrading, industrial transformation, and innovation breakthroughs, and creating differentiated initial launch scenarios. The second is to establish a new evaluation. Establish a first launch economic big data platform, build a full cycle first launch value evaluation system for pre evaluation and post evaluation, and set quantifiable and traceable evaluation indicators from core dimensions such as industry chain driving, technological innovation, user experience, and market scarcity, truly screening out first launch projects with innovative cores. The third is to provide new services. Simplify the approval process for initial launch activities and reduce the cost of initial launch implementation system for projects with innovative core. Organize a first launch special matchmaking event, establish an online display platform, and create a direct channel for connecting achievements with target customer groups. Increase support for capital, technology, talent and other factors, and build a full chain service system of "initial launch cultivation market verification iterative optimization scale promotion". Secondly, expand the initial economic activities to empower "new" forces and shape a new ecology. We need to break away from the closed thinking of "one acre and three parts of land", firmly establish the open concept of "first release+", take first release economic activities as the key link to build industrial ecology, innovation ecology, and consumption ecology, and promote the transformation of first release economic activities from "selling products" to "building ecology". In the construction of industrial ecology, we should drive upstream and downstream enterprises to resonate with the same frequency through the combination of "first launch+industry". Focusing on the first launch and landing of products, breaking down barriers to collaboration in research and development, production, and supply chain, improving the full chain conversion efficiency of first launch products from debut to mass production, and creating a closed loop of "first launch product drainage - upstream and downstream linkage supply chain - technological iteration empowerment - overall upgrading of the industrial chain". In the construction of innovation ecology, we should aggregate global innovation resources through "first release+innovation". Establish an initial innovation consortium involving enterprises, universities, research institutes, and venture capital institutions to break down collaboration barriers among innovation entities. Focusing on innovative research and product incubation, we will open up a fast track of "laboratory first launch scenario verification market feedback iteration", accelerate the process of "innovation breakthrough first launch verification industrialization landing", and form a virtuous cycle of "innovation empowering first launch, and first launch nurturing innovation". In the construction of consumer ecology, we should open up multiple channels that comprehensively link users through "first release+consumption". Build online live streaming and virtual experience exhibition halls for product launches, and create offline launch markets and scene based experience spaces, allowing users to deeply participate in the entire process of product launches, forming a consumption loop of "debut appearance immersive experience instant feedback purchase dissemination", and building a multi-party win-win consumption ecology where users become product co creators, platforms become ecological co operators, and service providers become scene co builders. Thirdly, enhance the innovative power of initial economic activities and unleash new value. We need to break the isolated thinking of "just starting the game" and continue to expand the economic value space of the first game. One is to upgrade the value anchor point of the first economic activity from "existing" to "excellent". By launching economic activities, we bring consumers tangible value content such as new functions, new scenarios, new experiences, and new satisfactions, achieving a leap from "meeting basic needs" to "leading quality consumption". The second is to expand the value range of initial economic activities from "points" to "chains". Focusing on the deep exploration of maximizing the benefits of the entire chain, we aim to drive innovation in raw materials, improve production efficiency, upgrade circulation channels, and facilitate user repurchase conversion through initial economic activities. This will make initial economic activities a key carrier for connecting various entities in the industrial chain, opening up value transmission channels, and achieving win-win situations for both enterprises and users. The third is to extend the value impact of initial economic activities from "short" to "long". Focusing on long-term sustainable growth of commercial and social value, shaping new industry concepts, consumption trends, quality benchmarks, and corporate strategies through initial economic activities, enabling initial economic activities not only to gain immediate market heat, but also to continuously empower brand influence enhancement, user loyalty cultivation, and industry ecological optimization, becoming a landmark symbol leading industry development and consolidating social consensus. (New Society)