The New Year holiday is approaching, and when you say "help me plan my New Year's travel" to the AI assistant, it no longer just responds with a list of flights and hotels, but a truly "understanding" holiday plan - it will combine your health data to avoid attractions that are not suitable for long walks; Based on your recent consumption records, recommend those unique markets that you may be interested in; Even sensing your emotional state of "wanting to relax but afraid of boredom", arrange an immersive digital art exhibition just right during the itinerary. This is not an imagination of the future, this is the consumption reality that is happening at the end of 2025. The once seemingly cold digital technology is now deeply integrated into every scene of welcoming the New Year in a more warm way. The phenomenon level penetration of digital consumption is that consumption is the 'main engine' driving economic growth and the 'ballast stone' for stable operation. However, at present, China is facing structural problems such as insufficient consumption momentum, supply-demand mismatch, service gap, and population and regional imbalance, which restrict the full release of domestic demand potential. ”Wang Wenyu, an expert from the Policy and Economic Research Institute of the China Academy of Information and Communications Technology, pointed out in an interview with the newspaper that "digital consumption, supported by digital technology and network platforms, provides a new path to solve the structural contradictions of the traditional consumption system through core capabilities such as real-time demand insight, precise matching, and product empowerment. It is also becoming a key engine for economic growth and an important lever for improving people's livelihoods Wang Wenyu further supported the macro impact of this trend with data: "After calculation, it was found that from 2015 to 2024, the proportion of digital consumption in total consumption continued to expand, increasing from 18.9% to 31.5%, while contributing almost half of the total consumption increment. It has become an important component of domestic consumption and one of the core engines of domestic consumption growth. On the one hand, it accurately captures long tail demand, creates new products and scenarios, and touches a wider range of people, directly expanding market space; on the other hand, it continues to reduce living costs and improve consumption quality through inclusive and convenient services, enhancing people's sense of gain." Under this macro trend, the three major "phenomenon level" digital consumption. The wave will be particularly eye-catching in 2025. Firstly, live streaming e-commerce has upgraded from a "sales channel" to a "comprehensive experience platform". Tiktok, Kwai and other platforms launched "immersive live broadcast", allowing consumers to view product details 360 degrees and interact with the anchor in real time. The live broadcast of agricultural products has professional grading. Yak meat in Naqu, Xizang, rice in Wuchang, Heilongjiang and other products are equipped with a "one thing one code" traceability system. Consumers can scan the code to view the whole production process. The latest data shows that in 2025, the sales of agricultural products sold by live broadcast will exceed 3.1 trillion yuan, with a year-on-year growth of 28%. The sales of agricultural products on Tiktok and Taobao alone will exceed 660 billion yuan. Secondly, healthy digital consumption has become a necessity. With the deepening of the "Healthy China" strategy, digital health consumption is showing explosive growth. The "Family Digital Health Butler" service launched by platforms such as Alibaba Health and JD Health not only monitors basic health data, but also provides personalized dietary and exercise recommendations based on AI analysis. At the same time, online consultation, drug delivery and other services have been deeply covered. As of September 2025, the number of Internet hospitals in China has reached 3756, and 130 million people have been diagnosed and treated online. In addition, the digital cultural and tourism experience has been fully upgraded. The completion rate of digital transformation of 5A level scenic spots nationwide has reached 100%, and the application of new technologies such as digital twins and virtual reality has made the millennium civilization within reach. The "Panoramic Palace Museum" VR project launched by the Palace Museum has accumulated over 42 million visits; The "Digital Dunhuang" project of Dunhuang Academy allows global tourists to observe the details of hundreds of caves online. These projects not only alleviate the pressure of offline reception, but also create a new source of digital consumption income. The surge of collaborative empowerment of digital consumption from top-level design to local innovation cannot be separated from systematic and forward-looking policy guidance and support from the national to local levels. A series of high standard and strong collaborative policy measures have been intensively introduced, clearing the way and injecting confidence for the vigorous development of digital consumption. The 2025 Government Work Report clearly states the need to accelerate the development of new types of consumption such as digital, green, and intelligent. The "Data Elements X" Three Year Action Plan (2024-2026) promoted by the National Data Administration has entered the comprehensive implementation period. In March, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Special Action Plan for Boosting Consumption", which proposed to deepen the implementation of digital consumption enhancement actions and for the first time explicitly promoted "artificial intelligence+consumption" in the consumption field. In September, nine departments including the Ministry of Commerce and the Ministry of Industry and Information Technology jointly released the "Several Policy Measures on Expanding Service Consumption", which once again emphasized the expansion of digital service consumption and encouraged the typical application of "artificial intelligence+consumption". The policy signals at the end of the year are more intense. The Ministry of Commerce and the Ministry of Finance have deployed the "Three New" pilot projects for new consumer formats, models, and scenarios in 50 cities including Beijing, aiming to explore replicable innovative experiences through local pilot projects. The Central Economic Work Conference has listed "adhering to the leading role of domestic demand and building a strong domestic market" as the top priority for next year, and has made specific arrangements from "deeply implementing the special action to boost consumption" to "unleashing the potential of service consumption", demonstrating a firm determination to promote consumption with greater intensity and more precise measures. Innovative practices at the local level have sprung up like mushrooms after rain, transforming top-level design into vivid reality. For example, in 2025, Hangzhou will launch the "Digital Consumption Carnival" and collaborate with major platforms to distribute "precision demand coupons" based on urban consumption big data. By analyzing regional consumption hotspots and residents' preferences, the coupons will be accurately pushed to potential demand users, directly driving a month on month growth of over 20% in related sectors of consumption. Shenzhen focuses on the construction of a "15 minute convenient living circle" and promotes the full coverage of digital convenient service facilities such as smart vegetable farms and unmanned delivery stations. Elderly people can complete fresh food ordering and health consultation through simple voice commands. These local innovations together form a solid foundation for the prosperity of the digital consumption ecosystem, demonstrating the collaborative empowerment from top-level design to local innovation. On the basis of solid development in 2025, a series of recent policy measures have laid a new path for the consumer market, especially during the New Year period in 2026, to promote the shift of digital consumption from scale growth to quality improvement, structural optimization, and inclusive development. Financial support will more accurately empower new forms of consumption. According to the latest deployment of the Ministry of Commerce and other departments, effective financial support measures for new models such as digital consumption and "artificial intelligence+consumption" will be actively explored in the future to provide support for industrial chain innovation and the release of consumption vitality. Infrastructure and terminal popularization continue to lower the threshold for user experience. The Ministry of Industry and Information Technology will deepen the coverage of the "dual gigabit" network in commercial districts and urban and rural areas, ensuring a smooth experience from urban interactive live streaming to rural digital classrooms. At the same time, more "smart computing phones" equipped with domestically produced AI chips will be introduced to the market, helping "personal AI assistants" and other intelligent services reach the public. Local practices have actively explored. Nanjing launches a series of activities during the warm winter consumption season, focusing on expanding the digital payment scene; Baotou has introduced AR navigation, virtual makeup testing and other tools in its New Year's Eve consumer activities to create a smart business district experience; Guangzhou focuses on "smart elderly care" and integrates nursing, monitoring, meal assistance and other services for the elderly through digital platforms, promoting digital consumption to be more warm and inclusive. Looking ahead to 2026, the picture of digital consumption will unfold towards a more inclusive, integrated, and people-oriented direction. It is not only about growth, but also about well-being; Not only drives business, but also warms life. As Wang Wenyu summarized and looked forward to, "In the future, we should further promote the deep integration of digital technology and the real economy, cultivate growth points for digital consumption, optimize the digital consumption environment, unleash the potential of data elements, and let digital consumption play a greater role in promoting industrial upgrading, smoothing economic cycles, and promoting common prosperity, injecting lasting and strong new impetus into China's high-quality development