As the New Year approaches, the consumption heat continues to rise across the year. The New Year's Eve fireworks show by the cruise port, the technologically advanced ice and snow wonderland, and the warm bamboo sea hot spring tour... The reporter visited Shanghai, Jilin, Hunan and other places and saw that the New Year's Eve consumption scene continues to rejuvenate, and the "ceremonial consumption" that carries beautiful expectations quietly heats up, giving rise to many new consumption highlights. The New Year's Eve ceremony from "seeing the scenery" to "entering the scenery" is full of feelings as night falls, and the night at the foot of Changbai Mountain is illuminated by lights and cheers. Li Ran, a post-95s tourist from Liaoning, held up a camera and took continuous shots, capturing both the dazzling light and shadow of snow sculptures and her creative photo with the Bronze Gate. The Bronze Gate "is a classic scene in" Tomb Raider Notes ". During the snow season of 2025-2026, Changbai Mountain Scenic Area will recreate several iconic locations in the novel with ice and snow sculptures, among which the most outstanding is the newly upgraded "Cloud Top Heavenly Palace" snow sculpture. This giant snow sculpture, which is 70 meters long and 30 meters high, combines holographic projection technology to perform an immersive plot of "bronze door opening" at night, accompanied by a fireworks show that lights up the night sky, making fans exclaim "crossing into the world of novels". In previous years, we only came to ski during the New Year's Eve, but this year these fresh gameplay methods have directly filled the sense of ceremony! ”Li Ran said. Thousands of miles away in Shanghai, many citizens have already arranged their New Year's Eve itinerary and are ready to experience a ceremonious welcoming journey. Shanghai citizen Gu Jun and his friends plan to take their children to the Shanghai International Cruise Tourism Resort located in Baoshan District to watch the New Year fireworks show. On the evening of December 31, activities such as the "flash" of riverside music, the national style costume show, the anime theme market, and the fireworks show will be staged here in turn. Gu Jun and his team booked a hotel adjacent to the cruise port early on New Year's Eve, where one room is hard to find. They plan to stroll through the Wusongpao Taiwan Wetland Forest Park on the first day of the new year, experience handmade crafts at the Shanghai Glass Museum, and then dine at the "internet famous" seafood noodle restaurant in Baoshan District. Appreciating natural scenery, making glass products by hand as New Year's souvenirs, and tasting long-awaited delicacies, the first day of the New Year should be arranged to be delicious. ”Gu Jun said. In Hunan, many shopping malls have installed snow falling devices, causing artificial snowflakes to fall and attract people to stop and watch; The New Year calendar is placed in the "C position" of the cultural and creative store, and sales have been popular all the way; The climbing gym has launched a new New Year's Eve challenge route, unlocking new experiences for enthusiasts... "Consumers not only purchase the goods or services themselves, but also the beautiful intention to bid farewell to the old and welcome the new, and the self motivation to live seriously. ”Huang Si, the head of industrial research at Changsha New Consumer Research Institute, said. In recent days, as the winter tourism market continues to warm up, the China Travel Service Songhua Lake Resort located in Jilin City, Jilin Province, has attracted a continuous stream of tourists. On the mountainside, snow friends raced down, creating waves of snow mist; At the foot of the mountain, many beginners practice their basic skills seriously under the guidance of coaches. To welcome the arrival of the new year, the scenic area focuses on the theme of ice and snow, with "tide" as its feature. It has planned special experiences such as snow parades, sunset parties, skiing and sun chasing outings. The night club will also specially launch trendy activities such as cross dressing night skiing. This snow season, Jilin Province has arranged 100 million yuan of ice and snow consumption vouchers, and taken multiple measures to leverage ice and snow consumption scenes such as scenic spots, concerts, and transportation. In the southern city of Shanghai, the "ice content" continues to rise. Shanghai Yaoxue Ice and Snow World, located in the Lingang New Area of Shanghai, has launched the "Ice and Snow+New Year" series of activities. The ski resort has added an immersive aerial performance called "Fantasy Snow Scene - Starry River Snow Show", which integrates high-altitude acrobatics, dance, lighting, music, multimedia technology and snow scenery. The adorable penguins will also come to the ski resort for a tour, providing a new experience of "science popularization+cultural tourism" for families with children. According to the person in charge of Shanghai Yaoxue Ice and Snow World Resort, as of now, the booking volume of the three supporting hotels in Yaoxue Ice and Snow World has significantly increased, and it is expected that the resort will receive more than 50000 visitors during the New Year holiday. In addition to ice and snow tourism, adding a warm and comfortable hot spring experience is also favored by many consumers. In Xujiadong Town, Suxian District, Chenzhou, Hunan Province, the ten acre hot spring tourism resort is bustling with mountains, forests, bamboo forests, and large and small pools. In the misty heat, people relieve fatigue, dispel wind and dispel cold in massage pools and medicinal baths. Hope to soak in hot springs and welcome the New Year with a relaxed posture! "Said Xu Fang, a tourist from Hubei. Hot spring experience has become an important lever to stimulate winter and New Year's consumption. ”Liu Li, Deputy General Manager of the resort, introduced that hot spring tourism has entered its peak period, effectively driving the consumption growth of related industries such as hotels and catering in the resort. From ice and snow amusement parks to bamboo sea hot springs, on the occasion of the New Year, various regions fully tap into their advantageous resources to create characteristic projects, promoting the continuous heating of the winter cultural and tourism market. Yang Sijia, a resident of Changsha, and her friends booked a suburban homestay with these projects a week in advance, including a tea making package and an outdoor lawn concert to meet their emotional value and personalized needs. Well arranged, "Yang Sijia said." Amidst the beautiful scenery of lakes and mountains, welcoming the New Year with the fragrance of tea and music, this warm and textured experience is exactly what we want. "In Northeast China, aiming to better meet the personalized needs of tourists, many ice and snow scenic spots are accelerating their transformation from single sightseeing to diversified vacations, actively integrating local cultural experiences, upgrading accommodation quality, enriching consumption scenes, and creating a comprehensive ice and snow vacation destination, providing more choices for tourists' New Year's travel. Tourists have more diverse and personalized needs. In addition to checking in at classic destinations, people also need to gain emotional value from rich themed activities, exhibitions, performances, experiences, and other experiences. ”Zhong Xiaomin, Director of the Shanghai Municipal Bureau of Culture and Tourism, said that this has put forward higher requirements for the level of public services in the city. The government should set up a good platform to help form an effective market that matches supply and demand and promotes each other. Huang Si said that an important starting point for innovating and creating consumer scenarios in various regions is to better meet the growing emotional value needs of consumers. Next, continuous innovation is needed in scenarios, services, products, and other aspects to provide consumers with fresher, more unique, and deeper experiences. Cultural and tourism consumption is shifting from sightseeing consumption to experiential consumption, presenting increasingly diverse, personalized, and quality-oriented characteristics. ”Dai Bin, President of China Tourism Research Institute, suggested that all regions and industries should enhance their innovation awareness, promote more perfect, efficient and convenient infrastructure and public services, and better meet people's pursuit of a better life. (New Society)