In recent years, through standardized management, Shanghai has managed to maintain the order of the city while gathering strong fireworks and continuously stimulate the consumption vitality of the block. In the governance practice of external operation in this mega city, Shanghai's exploration results have proven that external operation is not simply about relaxing the "occupying the road operation", but rather an upgrade of urban governance capacity. By implementing refined governance as a foundation, we can avoid chaos and death as soon as we release them, create a sense of order, and retain the smoke and fire. External display management should not be at the expense of sacrificing the city's appearance. Due to extensive management, some cities have experienced problems such as the occupation of the tactile paving by external operation, and the cross flow of oil pollution on the road, which have damaged the city image and ultimately the interests of merchants. To excel in external business operations, it is necessary to find a balance between "letting go" and "managing". The Shanghai Municipal Government has released the "Several Measures to Further Standardize the Setting of External Placement and Enhance the 'Fireworks Atmosphere' of Blocks", which puts forward clear requirements for the areas, types of business formats, and supporting services of external placement in blocks, and explores standardized and refined governance paths. For example, Fengxian District has launched an "online declaration system for shops along the street", where merchants can complete their applications by scanning the code. This not only frees up business space but also strengthens the defense line for urban management; Daxue Road in Yangpu District clearly defines the rigid red line that "the main street is bounded by lampposts, and the auxiliary road is more than 60 cm away from the tactile paving", so that the external layout will not affect the traffic, but also become a block landscape. This governance approach of 'putting effort into details' not only maintains urban order, but also highlights the warmth of the city. According to a sampling survey organized by the Shanghai Greening and City Appearance Management Bureau, compliant outdoor displays can increase the average turnover of merchants by about 20%. Xuhui Binjiang has introduced external food trucks to provide light food services such as coffee and ice cream for citizens and tourists. In the second quarter of 2025, the total revenue exceeded 1.02 million yuan, an increase of about 20% compared to the previous quarter. The exploration in Shanghai proves that as long as the governance measures are appropriate, the fireworks atmosphere and sense of order in the city are not in opposition. Refined governance is not about "stricter management", but about "more accurate service"; Not to limit vitality, but to clarify boundaries. Only by abandoning binary thinking, relying on refined governance as a foundation, balancing rigid constraints and flexible inclusiveness in institutional design, and balancing commercial vitality and livelihood needs in the implementation process, can cities have both a sense of order and smoke and fire, achieving a win-win situation of urban appearance and prosperity. This is not only a guarantee for the healthy development of external businesses, but also a vivid interpretation of the modernization of urban governance capabilities. (New Society)