Offering coffee latte art classes, organizing "silver haired e-sports" exhibition competitions, and creating "AI+elderly care" experience centers... Currently, products and services targeting the elderly in many parts of China continue to be "updated", and their popularity among the silver haired population is on the rise. The silver economy encompasses a range of economic activities aimed at providing products and services for the elderly, as well as preparing for the aging stage. Recently, with the emergence of new changes in China's population structure, how to cope with aging and cultivate new economic drivers has become a focus of international public opinion. Multiple foreign media continue to observe the development trend of China's silver economy, focusing on how China can effectively enhance the well-being of the elderly in the collision of "silver hair" and "new trends". China's "silver haired generation" has a very "trendy" demand. Recently, "silver haired internet celebrities" have become popular on short video platforms. Many elderly people attract many young netizens to like them by sharing their daily lives and showcasing their personal talents. Offline, various trendy courses are also popular among the elderly population. The special courses launched by Shanghai University for the Elderly, such as silver hair image management, African drums, hand discs, and AI applications, were quickly filled as soon as they were launched, and popular courses even needed to be rushed. The "Silver Power Generation Competition Class" offered by Binjiang District Community College in Hangzhou, Zhejiang Province, also attracted nearly 150 elderly people to register within 3 days of the recruitment information being sent out. Nowadays, the silver economy is no longer synonymous with "wheelchairs", "nursing homes", and "health products" in traditional impressions, but a new consumer landscape covering multiple fields such as technology, education, entertainment, and fashion. As the country with the largest elderly population in the world, China has enormous consumption potential for the silver haired economy. By the end of 2024, the population of elderly people aged 60 and above in China will reach 310 million; By June 2025, there will be 161 million "silver haired internet users" aged 60 and above in China, equivalent to one in every two elderly people accessing digital life. The needs of elderly consumers are no longer limited to basic necessities. Industry reports show that the demand for high-quality food, health products, medical services, tourism, and smart technology products suitable for the elderly in China is increasing day by day. Many elderly people in China are willing to pay for improved quality of life, health protection, and technological products. ”The website of The Australian recently reported that through products and services, businesses are also actively responding to the "trendy" trend of the silver economy. Many jewelry companies have started to create products targeting the "silver haired generation", and smartphone manufacturers have also added features to support the use of elderly people in their products. Chinese citizens entering old age are gradually becoming a huge consumer group. They are willing to invest more funds in the fields of entertainment, health, travel, and even education. ”The Russian Free Media Network recently published an article stating that China is accelerating the development of a silver haired economy to meet the diverse needs of the elderly population. Optimize service supply and encourage "fashionable trendy products". Recently, the Ministry of Civil Affairs and 8 other departments jointly issued the "Several Measures for Cultivating Elderly Service Operators and Promoting the Development of Silver Hair Economy" (hereinafter referred to as "Several Measures"), focusing on brand building, supply and demand platform construction, and development environment optimization. 14 specific measures have been introduced to further cultivate elderly service operators and promote the development of silver hair economy. The "Several Measures" propose to promote a batch of "trendy products" for elderly care consumption around categories such as intelligent rehabilitation aids and life care. Currently, China is actively strengthening policy support to encourage the transformation of the silver haired economy into a diversified and high-quality new consumption format, meeting the diverse needs of the silver haired population. According to the website of the Lianhe Zaobao in Singapore, the diversified, differentiated and personalized needs of the elderly are becoming more and more vigorous and urgent. In view of the weaknesses in the elderly care industry, China is focusing on potential industries from the elderly products, smart health elderly care products and rehabilitation aids needed by the elderly themselves, to high-quality services such as anti-aging, pension finance and elderly tourism, and then to the whole society's aging adaptation transformation, based on the development foundation of the supply side and the demand characteristics of the elderly and the elderly population. Reuters reported that China has called for a strong cultivation of the silver economy, and relevant departments have also introduced significant preferential policies to encourage enterprises to improve food, medical, and elderly care services, focus on developing new business models, and provide more financial products. According to a report by EFE, China has taken many policy measures to address the urgent problems faced by the elderly, including encouraging the expansion of product supply for the elderly, vigorously developing promising industries, and strengthening financial support for these industries. A series of policy documents clearly propose to develop the silver economy and enhance the well-being of the elderly. The Daily Telegraph in the UK has noted that China is calling on more companies to embrace the opportunities of the silver economy, which currently has a scale of approximately $1 trillion per year. In 2025, China will launch the Silver Hair Tourist Train, designed specifically for elderly travelers to enjoy a comfortable travel experience. In terms of such products, Europe can learn from China's approach. Cultivate new tracks and tap into the "gold content". With the continuous expansion of the elderly population, the demand for a large number of elderly products and services is accelerating, opening up new growth space for the consumer market and economic development. Many "new tracks" are accelerating their formation. Foreign media have noticed that China is focusing on technological innovation and supply optimization to enable more "silver haired" people to share the dividends of modern technological innovation. According to a report on the website of Newsweek, China is vigorously promoting innovation in various fields such as brain computer interfaces and humanoid robot care, and encouraging related technologies to enter home and service scenarios and be applied to elderly care. The report also mentioned that this field has attracted a lot of attention and layout from venture capitalists. According to the Financial Times website, China's aging population has stimulated demand for health and retirement insurance products. Unlike industries that are susceptible to short-term economic cycles, life and health insurance companies are benefiting from this demographic trend. American consulting firm Bain&Company estimates that by 2030, China is expected to drive more than a quarter of global premium growth. According to the analysis on the website of The Australian, the silver economy is expected to become an important engine for the sustained growth of Chinese consumption. According to data from consulting firms, from 2015 to 2025, the consumption expenditure of Chinese households dominated by those aged 60 and above has increased by 129%. For investors, this transformation heralds the emergence of emerging tracks such as high-end services, elderly medical technology, elderly leisure tourism, and smart home ecosystems adapted to the concept of "active aging". This transformation has also received strong support from the macro level in China, which encourages enterprises to innovate in the field of elderly products and services. According to the Russian Free Media Network, the elderly population in China is promoting the development of private healthcare, especially preventive health services. Elderly care has formed a complete industry, covering various professional roles from fitness coaches, consultants to psychologists, and AI assistants and accompanying robots have also emerged. The report points out that China is transforming demographic changes into development drivers, and it is expected that by 2035, the proportion of silver haired economy in GDP will continue to increase, becoming a new engine of growth. (New Society)