In New York, Manhattan, consumers can freely walk into a super large store of a Chinese clothing chain retail brand, choose trendy clothing, and then go to another recently opened Chinese tea brand store to buy a cup of coffee or an ice cream - The Economist recently published a long article starting with this scene, pointing out that a few years ago, it was not easy for Chinese brands to make a name for themselves in the United States, but now, the new generation of Chinese companies is accelerating their layout in the global market and is taking a completely different development path from their predecessors. In recent years, with the deepening development of Chinese enterprises going global, more and more Chinese brands have established a new image in the global market through innovative product design, marketing methods, and cultural output, achieving brand breaking and upgrading. No matter where you are in the world, the items around you are likely to be produced in China. Nowadays, everyone wants to 'touch some Chinese flavor'. ”Recently, Wired magazine in the United States has noticed an interesting trend - the public's attitude towards China has undergone a significant change. Many Americans, especially the younger generation, are deeply fascinated by Chinese technology, Chinese brands, and Chinese cities, and their consumption of Chinese made products has also reached a historical high. Wired magazine believes that one reason for this trend is that "Made in China" has become a daily existence: no matter where you are in the world, the items around you are likely to be produced in China. For example, your mobile phone, laptop, and robotic vacuum cleaner are produced in China; The popular funny jokes you came across are from China; The globally popular trendy toy fabric, produced in China; Solar panels that provide electricity, produced in China; The best-selling electric vehicle brand in the world by 2025 also originates from China. Even the most talked about open-source artificial intelligence model currently comes from China. The website of The Economist magazine in the UK has a similar observation. The website published an article citing examples: From Stockholm, Sweden to Sydney, Australia, Chinese electric vehicles quietly drove by; Based on the number of stores, Chinese ice cream and cold drink supplier Meixue Bingcheng has replaced McDonald's as the world's largest fast food chain brand; Chinese toy manufacturer Pop Mart has created a sensation comparable to that of Disney with the release of its plush toy, Labu. The article title clearly states the core point - "Chinese brands are sweeping the globe, this is a good thing". People can feel that the presence of Chinese enterprises is increasing year by year in both developed and developing countries, and is covering an increasingly wide range of industries. ”The Economist magazine published an article stating that. Chinese tea beverage brands are a typical example. Reuters recently pointed out that despite facing many challenges, brands such as Bawang Tea Lady, Tea Talk Lane, Jasmine Milk White, and Shanghai Auntie have opened stores or announced expansion plans in the United States in the past year, relying on their success in the modern tea beverage market in China and their advantages in taste innovation, brand building, and rapid store expansion. According to reports, Chinese tea beverage companies have expanded to other neighboring markets such as Southeast Asia and Australia, and some brands have also begun to establish businesses in the Middle East and Europe. Chinese car brands are also accelerating their "entry" into overseas "lanes". According to a recent article on the European News website, 10 years ago, almost all cars on the streets of Kazakhstan were European brands; Nowadays, the frequency of numerous Chinese brand cars appearing on the country's roads has significantly increased. The article cites data from the Kazakhstan Automobile Federation, which shows that in 2020, Chinese car manufacturers had a market share of only about 2% in Kazakhstan; By the first nine months of 2025, Chinese car manufacturers' market share in Kazakhstan has reached 34.5%, and the number of brands has increased from the only Chinese car brand in 2020 to over 20 today. Industry experts generally believe that in the future, Chinese brand cars are expected to continue to occupy a stable position in the Kazakhstan market. The Korea Times noted that China is quietly expanding the sales of domestic brands in the global cosmetics market, thanks to strong demand in the domestic cosmetics market and further expansion of overseas markets by local enterprises. The growing consumer trust is driving Chinese brands into the high-end niche market, gradually breaking the inherent impression they once left to some consumers of only competing on price. Chinese brands not only compete in price, but also in quality and creativity. The "2025 Global Trust Index (GTI) for Chinese Brands" report released by user insights and strategy consulting firm Ipsos at the end of 2025 shows that the global net trust of Chinese brands has significantly increased in the past six years, and their global influence continues to strengthen. Brands are facing historic development opportunities when going global. Among them, consumer electronics and smart home appliance brands have shown outstanding performance, and brands from the Internet, e-commerce, automobile, artificial intelligence and other fields have also been listed, which shows that Chinese brands are increasingly diversified in the field of going abroad. Why can Chinese brands frequently "break through" overseas? Innovation is an important driving force. The website of The Economist magazine pointed out that nowadays, many Chinese companies are happy to promote their sources. For example, the emblem of Ba Wang Cha Ji is a Beijing opera performer wearing a headdress; The popular game "Black Myth: Wukong" features Sun Wukong from the Chinese classical literature classic "Journey to the West" as the protagonist. Many Chinese brands not only compete in price, but also in quality, and are no longer succeeding by copying Western products in a cheap way, but are accumulating their valuable intellectual property. New enterprises are overturning people's old beliefs about poor quality and lack of creativity in Chinese brands. Chinese enterprises have showcased numerous innovative products and technologies, demonstrating strong innovation capabilities. ”Yang Parmantje, CEO of Polestar Brands in South Africa, recently stated at the 2026 Las Vegas Consumer Electronics Show that "more and more people are seeing the increasing technological value of Chinese products and the faster pace of innovation by Chinese enterprises." His keen perception and positive response to international market consumer demand have also enabled Chinese brands to quickly establish themselves overseas. According to an article published on the European News Channel website, the factors promoting the rapid development of Chinese brand cars in Kazakhstan are not only the advanced technology, excellent quality, affordable prices, and high cost-effectiveness of Chinese brands, but also the active cooperation between Chinese car manufacturers and local car companies in response to Kazakhstan's consumers' preference for purchasing locally produced cars. The flexible approach of Chinese car manufacturers in the local market and their willingness to produce components and share technology locally have also become important considerations for Kazakh car companies to cooperate. French media such as Paris Competition Pictorial analyzed the Chinese retail brand Miniso as an example, stating that the brand has not only established a product system that is closer to local consumers in France, but also its innovation driven operating model, flexible logistics system, and fast pace of new product launches and restocking have kept consumers looking forward to new products. Professor Wu Shiwei from the French Silk Road Business School stated that this innovative model, centered around an industrial design system, has increased the product iteration speed of Chinese consumer brands in overseas markets and laid the foundation for stable supply and continuous expansion in the European market. The Economist pointed out that as the new generation of Chinese enterprises accelerates their layout in the global market, they pay more attention to establishing overseas physical businesses, deepening brand building, and promoting localized operations, and demonstrate higher openness overseas. In order to enhance brand awareness, more and more Chinese companies have opened overseas stores and actively built localized distribution and supply chain systems. In addition, unlike the previous model of mainly dispatching employees from within the country, Chinese companies conducting overseas business now recruit more local people to serve in sales, public relations, and even management positions, in order to reduce cultural friction and increase local employment. In the coming year, global consumers will encounter more Chinese brands. According to a recent article on the Forbes magazine website, Chinese brands will further expand globally in the new year. In 2026, the world will be ready to welcome the rise of Chinese brands. Chinese brands have good quality and excellent brand management. They will land all over the world. The Economist also believes that in the coming year, global consumers will encounter more Chinese brands, which is good news for consumers and investors around the world. Competition from China may ultimately drive Western brands to new heights of creativity. Global management consulting firm Kearney recently released a report titled "Chinese Brand Wave: From World Factory to Global Mind Occupation", which pointed out that the overseas model of Chinese brands has achieved a profound transformation from "selling products" to "building ecology". This shift from trade going global to supply chain going global marks the upgrading of Chinese brands from "participants" in the global market to "weavers". By globally expanding research and development, production, and other processes, Chinese brands not only enhance their market competitiveness but also deeply integrate into the local economic ecosystem. The report believes that China's cross-border e-commerce platforms have built a ready-made global sales network, social media has achieved precise marketing outreach, and a powerful supply chain system has achieved a one-stop global business closed loop. These well-developed overseas infrastructure drive the acceleration of China's globalization of overseas brands. In addition, the connotation of Chinese brands going global continues to enrich, gradually extending from physical goods to cultural IP and service systems. Some observers have found that along with the changes in product categories and business models of Chinese companies going global, there are also global consumers' understanding of Chinese culture and perception of China's image. According to an article published by the American luxury business observation website, before 2024, if you ask most Westerners what Chinese brands there are, the answer they will receive is definitely not surprising: Alibaba, Xiyin, Huawei or BYD. These brands are known for their scale, efficiency, and price competitiveness, which are impressive but not considered "trendy". In the past year and a half, a spontaneous cultural wave that captured global attention has emerged from China. From the mythical Sun Wukong to the breakthrough of artificial intelligence that shocked Silicon Valley, from rapidly spreading live broadcasts to globally popular collectible toys, China has become the undisputed center of trends. The media reported that behind a series of cultural events, an equally significant change is quietly happening: Chinese brands are going global with impressive results. The 2025 Global Soft Power Index report released by British institutions shows that China has jumped to second place in the global soft power index ranking. For global brands, policy makers, and cultural observers, the lesson is clear: the flow of influence is no longer one-way. The next great idea, the next explosive moment, or the next cultural phenomenon may all be born in Chinese cities such as Shanghai or Shenzhen. China is redefining the meaning of 'trend' in an interconnected world. (New Society)