A basket of food and a ladle of water, in the humble alleys, people can't bear to worry about it, but they won't change their joy when they come back. "This is Yan Hui. Look, to our right is Yan Temple..." The morning sun shone on the walls of the ancient city of Ming, accompanied by the sound of horse hooves, and the antique carriage driver Zhang Xinjiang welcomed the first group of passengers. He drove the carriage while explaining the passing attractions to the tourists. In order to meet the immersive tourism needs of tourists, Qufu City in Jining, Shandong Province regularly organizes 26 antique style horse drawn carriages and 285 human powered passenger tricycle operators to participate in civilized employment and cultural literacy training, integrating Qufu cultural relics and internet famous check-in spots into the antique style horse drawn carriage operation route. Nowadays, there are more and more tourists strolling around Qufu by carriage. ”Zhang Xinjiang said. With the deepening of the integration of culture and tourism, cultural and tourism projects characterized by scenario based and themed approaches are rapidly gaining popularity. In the Shuibo Liangshan Scenic Area, various forms and rich content of Water Margin themed performances are staged in rotation, and tourists participate in interactive experiences; The immersive situational drama 'Meeting Tai Bai Again' made its debut at Tai Bai Tower, allowing visitors to immerse themselves in the origins of Jining and Li Bai; The "Poetry and Rites Competition" and Confucius worship performances in the Sankong Scenic Area have enhanced the viewing, experiential, and interactive aspects on the basis of traditional etiquette. Tourists either stop to appreciate, take photos as souvenirs, or leisurely stroll and immerse themselves in them... Jining has also "moved" traditional intangible cultural heritage, artistic performances, etc. into parks and scenic areas. At Wenyuan Pavilion in Kuixing Lake Park, Jinxiang County, a slow live broadcast of intangible cultural heritage inheritance is underway. Wang Honglun, the representative inheritor of wood carving techniques for intangible cultural heritage projects in Jining City, used traditional techniques such as round carving and high relief carving on nearly two meters long golden nanmu wood to create three-dimensional wood carvings with integrity as the theme, attracting many tourists to stop and watch. The first time I had close contact with wood carving, I felt quite shocked, "said tourist Zhang Lixia. At night, the half wall street on the west side of Qufu Confucian Temple scenic area is still bustling with people. In the Jinse Hanfu Experience Hall located north of the city wall, the shop owner Wang Meng is still answering the phone: "I'm really sorry, our recent schedule will have to be scheduled for 10 days later..." Wang Meng said that she is preparing to expand her training business, strive to improve reception capacity, and better serve the majority of tourists. (New Society)