Returning home makers inject new vitality into rural revitalization
2026-01-29
Recently, the story of a Chongqing post-95s entrepreneur returning home to raise ostriches and leading local villagers to become prosperous has attracted attention. This young entrepreneur is rooted in the countryside and deeply cultivates the "ostrich economy". Faced with the dual dilemma of technological barriers and market sales, he breaks through the situation with innovative thinking, constructs a mechanism of linking agriculture and agriculture, and broadens new channels for the development of local county-level industries that benefit the people. The so-called makers refer to a group of individuals who rely on digital technology and practical skills to transform creative ideas into tangible products, functional solutions, and innovative services. Currently, some returning home makers, with their active thinking, strong learning ability, high acceptance of technology, proactive initiative, and courage to innovate, have shown remarkable performance in breaking through traditional economic and technological barriers, expanding county-level economic consumption scenarios, and accelerating the upgrading of county-level industries that benefit the people. They are increasingly becoming an important force in promoting rural revitalization and development. The Central Rural Work Conference to be held at the end of 2025 proposes to cultivate and strengthen industries that enrich the people in counties, expand channels and ways for farmers to participate in industrial development, and improve the mechanism of linking and supporting agriculture. Returning home makers are not only the introducers of new technologies for the development of industries that enrich the people in the county, but also the cultivators of new business forms and the promoters of new driving forces. By leveraging the advantages of the returning home maker group in resource linkage, brand operation and maintenance, and technological improvement, it can effectively stimulate the potential for high-quality development of the county economy and inject new vitality into rural revitalization. Returning home makers are familiar with IoT network technology and rules, adept at using systematic thinking, and able to effectively integrate resources throughout the entire chain of product production, processing, and sales, achieving breakthroughs from a single point to cluster development. For example, Zijin County in Guangdong Province relies on the power of makers to activate scattered idle resources. By integrating local culture, characteristic agricultural resources, and local enterprises for linkage and sharing, it forms an industrial cluster that integrates cultural and creative industries, e-commerce, and rural tourism, promoting cross-border coordination of local economic resources and becoming an important platform for local villagers to increase employment and income, and for the growth of village collective economy. This practice breaks the situation of spatial dispersion and individual competition in traditional industries, and creates a scene of aggregation and linkage of dispersed local cultural skills and agricultural product resources. Relying on the power of makers, idle resources find value exports, and the county economy radiates overall vitality. Makers are also well versed in the flow logic of the digital era, and use "Internet plus" to cultivate high-quality brands, tell good product stories, and strongly promote regional products to "go global". Maker utilizes various methods such as live streaming e-commerce and community pre-sales to carry out digital brand marketing of local agricultural products, building a direct link from the fields to the dining table. This not only eliminates intermediate links, but also relies on scenario based content to tell the product story well, accurately reaching the target customer group, thereby enhancing the competitiveness of the county-level wealth industry. The maker team of Liangshan Village, Panjiawan Tujia Township, Yidu City, Hubei Province, utilizes the dual wheel drive of village broadcasting and order agriculture, combined with the unique mountainous ecological endowment and climate characteristics of the local area, to create a brand of high mountain vegetables, allowing high-quality vegetables to cross mountains and seas, directly supply to the Guangdong Hong Kong Macao Greater Bay Area and even sell to Southeast Asia, becoming a new explosive product that leads local villagers to increase their income. By precise market positioning and efficient communication methods, localized local products can successfully achieve effective transformation from ecological resources to brand value. This operation and maintenance model is inspiring. The updating and iteration of technology is the core driving force for achieving transformation and transition in industrial development. The technological upgrading carried out by the maker group based on market demand provides new possibilities for the development of county-level industries to achieve "overtaking on the curve". In Hongniwan Town, Nanyang, Henan Province, the returning entrepreneurs have integrated advanced technologies such as the Internet of Things, drone cruising, and satellite remote sensing into agricultural production, building a "smart farming" model of "seeing from the sky, feeling on the ground, and managing in the cloud", helping farmers reduce costs and increase income, and driving the growth of village collective economy. The deep integration of this technology and industry provides a vivid model for the revitalization and development of surrounding counties and rural areas. If more returning entrepreneurs are willing to come, stay, and develop well, then the development of county-level economy and the increase of income for the people will have more momentum. (New Society)
Edit:Luoyu Responsible editor:Jiajia
Source:GMW.cn
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